David Moody Email & Phone Number

Richardson, Texas, Us

Richardson, Texas, Us

Leads a field marketing organization in direct support of 108 service centers throughout North America. Responsibilities include strategic planning, operational budget planning and administration, management of the Service Experts brand, revenue generation program development, and marketing ROI.• Directed efforts to recreate and reintroduce brand, including; primary market research, strategic positioning, and complete redesign and introduction of logo and brand collateral.• Supported consistent sales growth in key business segments during difficult economic climate.• Successfully completed marketing reorganization to better position the company for improved marketing efficiency.• Directed the production of new TV and Radio creative to support network radio and TV media plans.• Developed and implemented Agency RFP process that resulted in over $140,000 in annual savings.• Developed and implemented online customer satisfaction and referral program.• Developed and implemented automated customer email communication program.• Established platform for geographical customer targeting for all service centers with associated market share estimates.Proficient in a variety of PC software including; Microsoft Word word processing, Microsoft Excel spreadsheets, and Microsoft PowerPoint presentation software, Microsoft Access database software and Microsoft MapPoint Geographical targeting software.

Shawnee, Ok, Us

Responsible for planning and direction of short-range and long-range strategic plans relating to marketing, product development, and sales for this custom tube fabrication operation. Led a five-member inside sales team that processed requests for quotations, and managed customer sales and order activities. Worked closely with the division General Manager to establish financial goals, communicate goals internally and achieve required profit margins. Directed all tactical marketing activities, including value positioning, advertising, promotions, trade shows and related creative initiatives. Accomplishments include:• Increasing sales revenue by 19% and operating income by 140%.• Successfully moving inside sales function from Decatur, AL to Carrollton, TX. Recruited, hired and trained new inside sales team.• Leading the effort to create a new brand identity and logo for the TFI division.• 2003 Marketing Manager of the Year.

Richardson, Tx, Us

Responsibilities included strategic planning, marketing plan development and implementation, and overall direction of Lennox’ operations for Wisconsin and the Upper Peninsula of Michigan. Established sales quotas with particular tactical emphasis on new business acquisition. Created and implemented district level advertising, communication and promotion plans. Successfully reorganized district operations to create a more customer focused organization that was better prepared to meet and exceed aggressive growth goals. Led a staff of 16 sales and sales support personnel. Specific accomplishments included:• 10% sales revenue growth with 13% profitability improvement.• Developed and introduced parts and supplies program that increased parts and supplies sales by 24%.• Successful introduction of 5 major new product lines to HVAC dealers and contractors.

Richardson, Tx, Us

Key member of several cross-functional product development teams. Planned and directed all marketing activities related to the research, development and introduction of residential heating products including:• Identification and promotion of new product opportunities.• Conducting detailed market analysis and comprehensive competitive benchmarking studies• Research of customer wants and needs through QFD and other marketing research tools.• Direct consultation with project engineers in the development new products. • Product specific marketing plan development and implementation.• Recieved U.S. Patent for work on innovative new heating system.

Bs Business Administration, Business And Marketing

Certificate In Leadership, Leadership And Management