• Lead institutional marketing and communications strategy and omni-channel campaigns. Expanded Worcester Academy’s social media footprint, resulting in a 150% increase in Instagram followers.• Developed and executed Worcester Academy’s first official brand refresh, strengthening its visual identity with new brand guidelines, a creative voice, and use of storytelling.• Manage community-based marketing sponsorships—architect of founding partnership with the WooSox (Triple-A affiliate of the Boston Red Sox) as the Official Independent School of the Worcester Red Sox. Oversee all aspects of the WooSox partnership including in-park advertising, a student internship program, events, and programming for Worcester Academy faculty and students.• Oversee Creative and Brand Manager, and chair interoffice Communications Committee made up of Enrollment, Development, Parent Relations, Alumni, and Athletics department representatives.

-Led the creative direction of an institutional rebranding initiative that included the design of an award-winning multimedia campaign. Project managed teams of designers, writers, filmmakers, and web developers from ideation to execution. -Managed all components of admissions publication design and developed new publications as needed. -Communicated information about current programs and marketing initiatives to internal departments and stakeholders.-Informed all admissions advertisement content, design, and media buys.-Served as web content manager for the admissions web pages and virtual tour portal/mobile application. -Integrated social media with web content strategies and managed staff committee to oversee implementation.

-Updated and created new content for the humanities course, "American Cinema, American Culture," with a contemporary focus on themes such as such as race relations, social media, gender identity, technology, and pop culture.-Created, produced, and hosted “The Reel Conversation"—a podcast about the intersection of film and culture.-Continually researched film history for appropriate case studies and lecture material.

-Oversaw brand refresh strategy and implementation for streamlined undergraduate and graduate publication production. -Worked closely with multiple marketing and advertising vendors to ensure successful completion of projects, on time and within budget.-Communicated information regarding current programs and marketing initiatives to internal departments and stakeholders. -Served as a web content manager for the admissions web pages.-Managed social media strategy and implementation.

-Managed branding strategy and budget of undergraduate marketing collateral including the development, design, and production of over 30 publications and 10 promotional items. -Supervised the hiring, training and mentoring of work study students. -Assisted in planning and organizing major campus events.-Co-chaired Wentworth Scholarship Committee. Read and evaluated scholarship applications.

-Supervised annual editing of admissions publications.-Acted as liaison to Admissions Counselors during recruitment travel across the U.S-Managed marketing collateral and office supply inventories. -Coordinated correspondence to the prospective student pool.

Creator/Instructor for "From Green Light to Website: The Ever Expanding Evolution of Movie Marketing", a graduate level course in Simmons' Master's of Communication Management (MCM) program. The course was designed to examine the history and evolution of marketing in the film industry from the classic and current use of movie posters and trailers to the more modern viral marketing tactics and use of social networking outlets. The purpose of the course was to demonstrate that by examining marketing campaigns throughout the history of the film industry—and their effects on the industry, moviegoers, and the general public at large—lessons can be applied to marketing ideas and techniques in virtually any other industry. The course was also set-up to incorporate many of the lessons students would have learned in their other MCM courses.