Ana Laura Mello Email & Phone Number

São Paulo, Sp, Br

Brazil

CCO at Remix - a digital content agency located in São Paulo (BR).One of the first independent and women-led content agencies in Brazil.Proudly leads a business with 70% of female workforce and very oriented for diversity and multiculturalism.The agency core is based on content, real-time strategy and conversation. A team that creates for the new digital: more social, more human and faster than ever.With the privilege of having some of the biggest brands in the country as clients.Skol (AB InBev), Facebook, Twitter, BRF, Accor/ALL, Trident, Red Bull, Bradesco and Fiat are some of the brands we remixed.As a creative director, shows that it’s possible to think highly creative content and campaigns in Social Media.A supervised direction of overall strategic vision; shaped and guided creative paths.Directed all creative efforts devoted to business development for the agency.Consistently led the firm's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized client's strategic goalsKept working with very relevant brands during this whole journey. That kept all those projects very innovative and fresh.Recruited national creative talent and successfully built a diverse team, growing from 2 to 25 within three years.Managed up to 70-member creative staff, including two creative directors, two content directors and three copy supervisors. Also photographers, journalists, designers and videomakers.Ensures On-time delivery of all projects managedManaged directly a talented creative team of 15 personnel in content, copywriting, design, photography, motion design and community management.

São Paulo Area, Brazil

Teaches Creative Strategy.Also mentors the student teams in the Social Media Boot Camp projects.

São Paulo Area, Brazil

Because of Isobar acquisition of age.(now McGarry Bowen), started working at this new agency with my previous client at agênciaClick, Bradesco. By that time, was promoted Manager of the Social Media team.Also invested a lot of my time on global pitches.

São Paulo Area, Brazil

Part of the first-ever Social Media Team in Brazil at AgênciaClick (now Dentsu Brasil).Intense but amazing experience.

São Paulo Area, Brazil

To be completely honest, I was investing my time on my band (no URLs, please!) and djing.It was the MySpace era.

A very early yet impactful professional experience because music is one my dearest passions in life.Learned marketing through (mostly good) music .Trama was considered the coolest recording company in Brazil during the early 00s.My job there was to promote the international labels such as SubPop, Warp Records, Death Row and Matador, in ~alternative channels. Blogs, niche radio programs and universities were our main focus for our activations.

Curso De Extensão, Antropologia Do Consumo E Consumer Insights

Continuing Studies, French Language And Literature

Strategy Boot Camp

Bachelor'S Degree, Communication And Marketing

Activities and Societies: Centro Acadêmico 4 de dezembro (CA4D | Gestão 2001)BA focused on Creative Concept and Copywriting.