Firefighter I/II Certification (#191274)

• Maintain all monthly print, broadcast, and digital campaigns.• Send the creative to the respective media outlets (i.e., television stations, print publications, direct mail); approve final proofs from those outlets; confirm proofs are printed/run correctly on the stations. • • Work with internal team to communicate upcoming ad deadlines.• Create paid social media campaigns including FaceBook lead ads; boosted posts as needed.• Create tracking URLs and check performance (conversion rates) using Google Analytics. Assist with the trafficking of ads, uploading of tv spots to each station’s FTP sites or alternate software used to download the spots, sending traffic instructions to media outlets, and reviewing post logs weekly. • Manage day-to-day communication with broadcast and cable stations. Work with sales reps and their traffic departments to ensure correct schedules are running as ordered. • Make suggestions/recommendations based on current data and opportunity flow to improve individual branch performance thereby meeting and/or exceeding monthly forecast.• Assist with the buying and placement of various media as needed.• Monitor the weekly budgets for specific marketing campaigns (third-party lead generation, pay-per-click performance, etc.). Correctly code proper channel (for example, if the customer saw ad in a magazine or tv commercial). Process Invoices, perform month-end reconciliation, and provide updates to internal systems (Ad Systems, etc.). Work with internal teams to resolve any payment issues.• Analyze and report on monthly branch marketing performance; communicate data with 54 branches (over 60 branches by 2022).• Proofread ads, emails, social posts, and other departmental and company communications.• Answer inbound marketing phone calls, emails, and other internal marketing requests.• Aid with various special projects, analysis and research as needed.

• Monitored post-production processes to ensure accurate completion of details.• Conducted weekly meetings with staff from each of the 4 radio stations the company owned to discuss production progress and to ensure production objectives were attained. • Resolved personnel problems that arose during the production process by acting as a liaison between dissenting parties when necessary.• Performed management activities such as determining production size, content, and budget in addition to establishing details such as production schedules and management policies.• Determined and directed the content of radio programming.• Collaborated with sales and promotional teams to conceptualize, plan, and execute station events and marketing campaigns including social media and radio campaigns.• Wrote, voiced, and produced all imaging for 1590 WAKR.• Assisted in commercial production across entire four-station cluster.

• Determined customers' financial services needs; prepared proposals to sell services that addressed these needs.• Contacted prospective customers to present information and to explain available services.• Developed prospects from current commercial customers, referral leads, or sales or trade meetings.• Reviewed business trends to advise customers regarding expected fluctuations.• Assisted in the development of team sales plans within the branch to establish and cultivate customer relationships in the branch's book of business.

• Provided customer service as customers purchased mobile devices and accessories: greeted and assisted customers, answered inquiries, and responded to complaints. • Planned and prepared work schedules; maintained records of employees' work schedules and timecards.• Reviewed inventory and sales records to prepare reports for management and budget departments.• Provided peer feedback and coaching to sales consultants to improve department results.