Responsible for the sales and support of the Olympus IPLEX Videoscope range and Olympus Vanta portable XRF rangeTrained customers on the proper use and maintenance of Videoscope and XRF equipmentDeveloped and implemented marketing strategies for increased exposure to the productsGained Level 2 NRCan XRF Operator’s certificationSat on the working groups for SalesForce CRM improvement and testing within the company

Managed the North American, Asian and European customer base, working with customers in the pharmaceutical, biomarker discovery and CRO fields.Formulated strategies to increase customer retentionSignificantly increased customer communication channelsReassessed customer needs and up-sold products, increasing some customer spend by 100%Arranged, managed and hosted end-user and administrator training sessions and demonstrations on both the Image Management Solution (PathcoreFlow) and Educational platform (PathcoreScholar).Facilitated the Customer Success Programs to ease customer onboarding and adoption of our Software (PathcoreFlow)Developed, created and implemented social media and email marketing campaignsDeveloped and created marketing and training video seriesWorked with Lead Support Technician to create and implement an FAQ website to decrease customer support requestsManaged escalated support questionsMentored, new to the field, sales development representatives and software sales executivesAs the product owner, I evaluated customer requirements and assisted with the development and roll-out of new software features

Part of the Olympus team. Sales Specialist for microscopy. Also responsible for other products including, Sigma centrifuges, TESCAN scanning electron microscopes, SLEE histopath prep equipment and general laboratory equipment sales. Product manager for the Olympus VS120&VS200 virtual sliding microscope.Exceeded incremented annual sales targets.Successfully managed a project to deliver 2 public tender in the geoscience field that required placement of complex systems in 6 different provinces.Sold the first Olympus LEXT Laser scanning confocal microscope in Africa with only a presentation and a brochure, contributing to accolades to the company from Olympus.Sold and Installed the first Research Instruments WITNESS system in Africa.Created a branched intranet for the company using SharePoint, centralizing sales, service and support information, significantly increasing efficiency and productivity throughout the company.Increased sales of IVF equipment by organizing and hosting workshops for embryologists thereby also creating a consumables income stream and growing the market share.