Darrell Johnson Email & Phone Number

•Assisting companies in navigating the Internet for new business•Consulting companies on their online reputation management•Providing solutions to website profitability issues•Following up on incoming information requests•Educating companies on increasing their marketing efficiencies•Helping prospective clients understand how to increase Lead generation/Revenue•ecommerce website design and development consulting•Arranging and Managing Business analysis meetings•Arranging and Managing Discovery meeting interviews•Providing competitive analysis•Creating and delivering Website Impact Analysis •Targeted Online Marketing and lead generation strategies presented to clients and prospects•Account management for the purposes of client retention and uncovering additional opportunities

Greensboro Nc

• Follow up on incoming leads for the purposes of qualifying and getting processed for sales presentations• ecommerce website design and development consulting• Business analysis/Discovery meetings interviews and management• Targeted Online Marketing and lead generation strategies presented to clients and prospects• Copywriting services and Blog editing• Account management for the purposes of client retention and uncovering additional opportunities• Established sales communication process in response to daily information requests• Established relationships with outside organizations for the purposes of referrals• Established company wide networking calendar resulting in dramatic increase of company exposure to local, targeted organizations

Charlotte Nc

• Website usability testing and reporting (W3C WAI WCAG and Section 508 Compliance, link popularity, keyword effectiveness, visibility analysis) • ecommerce website design and development consulting• Targeted Online Marketing and lead generation strategies• Copywriting• Management of client discovery meetings leading to proposal creation• Increased prospects database from 1,900 to 7,500• Established sales process in response to daily information requests• Created client reports defining pain points to be addressed in sales process• Established relationships with outside organizations for the purposes of referrals• Established company wide networking calendar resulting in dramatic increase of company exposure to local, targeted organizations• Establishment of company trade show strategy• Establishment of intern program• Creation of email marketing newsletter resulting in more qualified leads for company follow up

Charlotte Nc

• Prospecting for new clients, qualifying needs, introduction of services, closing the sale and managing account implementation team to ensure proper application of services• Responsible for in-depth needs analysis of prospects Web Sites through the delivery of Web Site Analysis, including Link popularity, Keyword effectiveness, and Visibility analysis.• Established relationships with key executives (C level-IT/IS-Marketing)• Train newly hired account managers in sales strategies, product line explanation, CRM systems and resources.• Managed creation, delivery, and follow up of proposals• Copywriting duties to generate Fresh Site Content on an Ongoing Basis• Local participation in networking events• Developed and implemented procedures, plans and objectives for marketing and selling products and services• Evaluated market conditions, designed pricing models, established and maintained marketing and sales materials. • Developed and managed the implementation of key tactical plans for all trade shows, meetings & special events.• Coordinate the implementation of all literature plans • Managed day-to-day relationship with resellers and other marketing partners as it relates to literature and dealer aids.• Evangelized services benefits to end user accounts• Managed a significant number of client relationships• Worked With Creative and Technical Departments to develop messages and deliverables, Comfortable Working in A Team Environment with IT, Marketing, Creative and Sales Staff• Create and Send Fresh Emails Regularly to Opt in Subscribers• Create Email Promotions for Specific Opt in Customer Groups• Work with Creative Department to Create High-Impact Email Messages• Familiarity with Deep Metrix, Web Trends, Urchin and other Statistical Tools

Charlotte Nc

* Developed and Implemented Marketing plan to establish revenues from new client accounts.* Responsibility for Newsletter creation and delivery.* Responsible for self education on Microsoft Dynamics/Solomon/Small Business Manager/Microsoft Customer Relationship Management Software systems.* Creation and management of Database (Act), tracking Marketing and Sales efforts.* Responsible for statewide coordination at all Microsoft Big Day Marketing events, and lead management that resulted from contacts* Established relationship with the newly appointed Small Business Manager team to acquire and qualify leads for future implementations.* Worked with all Microsoft internal contacts in an attempt to increase lead assignment.* Managed Microsoft provided contacts through the qualification process.* Establishment of additional lead sources based on Self developed Marketing plan.* Initial site visits to introduce companies’ offerings and determine pain points to be addressed.* Worked with prospects from introduction to contract completion.* Participation in Local Chamber events as a source of new prospect contact.* Developed relationships with other partner organizations to increase market penetration.* Trade show set-up, coordination and Management.* Ongoing communication with company technical consultants to determine proper solutions.* Establishment of communication process with prospects

Charlotte Nc

* Actively participated in all Sales and Marketing of Software, Hardware, Support, and Training.* Planning and execution of Team Sales process.* Worked with end users to develop daily and monthly report set-up* Collaborated on the development of award winning remote demo program.* Consistently met or exceeded Sales and Revenue goals.* Scheduled and participated in Training and install for new office implementations* Consulted with Dental offices to determine their needs and priorities.* Represented company at National, Regional, and Local Trade shows.* Through implementation of the Sales plan, Sales were tripled on a per month average.* Acting as the Lead Software demonstrator, our department enjoyed a 50% closing ratio on an average ticket of $7-$45,000.* Consulted with Programmers on potential updates and enhancements.* Worked with end users to resolve issues related to operator error.* Focused on customer service issues to the point of resolution

Charlotte Nc

* Business Development- Maximized market / customer opportunities by effective implementation of company’s plans and full utilization of available resources * Customer Management-Achieved volume, distribution, pricing, shelving, merchandising, retail and administrative objectives * Trade Promotion Management-Delivery of shipment / consumption and merchandising objectives within company’s strategies and spending parameters* Regional Customers- Established long term strategic business development and alliances * Customer Development-Large Regional Customers pursued for rapid growth and expansion

B.A. In Marketing, Marketing

Business Accounting And Creative Writing