Rules are made to be broken, and conventions are established to be ignored. Maximising performance requires an objective and unconstrained approach to developing and implementing strategy.For 30 years, I have been working with government, the private sector (including small, medium, and large businesses), and individuals across Australia to identify opportunities and strategies that will maximise performance.As a researcher, I gather the data required to quantify opportunities and the strategies that will realise those opportunities.As a strategist, I work with clients to develop cost-effective, data-driven, customer-centric strategies that will be fully implemented.As an advisor, I work with clients to develop implementation processes and systems that support the implementation of optimum strategies.As a director, I bring lateral thinking, consumer insights, strategic thinking, a long view, and an in-depth understanding of consumer behaviour.As a speaker, I share my knowledge and leverage my writing and presentation skills to empower individuals to maximise their performance.My academic background is in psychology, education, and business.I sit on several boards – commercial and not-for-profit.I prefer to work on a fixed fee basis so clients can confidently budget. Without exception, I say it as I see it.I am always up for a pot of tea and a chat.