Develop and implement sales and marketing strategies for Wholesale channel (Export included). Plan, organize, execute and drive the ongoing sales and marketing needs for distribution partners in the wholesale channel. Work closely with the field sales, logistic, training, and brand teams to execute go-to-market plans targeted to wholesale channel.

Organization and Development of Export Markets South and Western Balkan area. Developing various type of distributors and support of Vital volume and portfolio growth. KAM and TT strategies development for different product categories

Commercialization of Data Portal for all consumer product categories. Development of specific Marketing tools and data analytics for Western Balkan market

Compass 2018 study support in Serbia

Compass 2017 study support in Serbia.

Organization and improvement of Macedonian Sales Force Team (Execution, Efficiency & Skills)-Sales Team Leadership -Implementation of RED process in Macedonia (definition of Category Management Standards per outlet segment and potential, adaptation of executional measurement system for Pivara Skopje , and building whole process of support) -Customer centricity Management (several projects in order to increase Customer Service satisfaction) -Sales Performance Management (change of bonus measurement, reshaping of bonus structure and Implementation of new targeting principles -Sales Efficiency Management (implementation of Call Concept, visiting frequency, and *7 sales steps approach*-Sales Support Management (reshaping of Tele Sales, Back Office & Support team, Customer/Consumer line, and reporting)

Organization and improvement of Serbian and Montenegro Sales Force Team (Execution, Efficiency & Skills)- Implementation of RED process in Serbia and Montenegro (definition of Category Management Standards per outlet segment and potential, adaptation of executional measurement system for 7 categories, and building whole process of support) . Sales Force Market execution Serbia & Montenegro -Sales Force Performance. Management -Excellence Across The Board on Group level -Utilization of COBRA & HGMM

Development, adaptation and implementation of Sales and Customer Supporting Service in Coca-Cola Hellenic Serbia and Montenegro- SPOC- Customer Line 2 operators SBO- MD orders improvement 4 operators, Tell Sales 4 operators, Building SAP supporting processes in Sales Department, Customer Care team Leadership

•Strategic planning, including business plan & sales strategy development.• Route to market long range strategy development including customer segmentation• Developing strong relationship with key fragmented trade customers • Responsible for localization and implementation of key CCH commercial initiatives – Excellence Across the Board(EATB) •SFA development•Project management

Project management, business assessment, planning and integration of 4 CCH acquisitions with main SSD business.Sales Force assessment and integration of more than 200 sales reps from Rosa (Still water), Fresh& Co (Juices and Still drinks), Heineken (Beer) and Brown Forman (spirits) in CCH Sales Force. Coaching and training programs.

Regional market development in South East Serbia (two DC Nis an Paracin),SF team of 30 Business Developers (6 Team leaders) with market coverage of 7.500 outlets (17 % of total Serbian volume).Average volume growth of 12% , NH of 7%, FWS 11%

Sales and DC Manager, leader of 4 teams with 18 Business Developers,coverage of 4000 outlets (10% of total Serbian volume). Average volume growth of 10% , NH of 9%, FWS 9%

Leader of team of 5 MD, development of several areas in Belgrade region.

FC Market development of several areas: Belgrade, South Banat...Best MD in Coca-Cola Bottling Company Serbia Award for 2000.