As the Founder of Tehnoring, I spearheaded the evolution of our home appliance firm from a online shop in 2011 to a small chain of retail shops. In 2016, recognizing the expanding potential of the business, I made the strategic decision to commit my full attention to Tehnoring, leading to the establishment of our first two physical stores in Belgrade. Back then in Durmirotska and Ustanicka street.Under my leadership, Tehnoring has evolved into a dynamic retail presence with a distinct focus on home appliances. Presently, we proudly operate two stores in Durmitorska 4 and 4b, Belgrade. One of these stores is uniquely specialized, catering exclusively to wine showcases and premium brands of home appliances. This specialization reflects our commitment to offering a curated and exclusive shopping experience to our valued customers.

As the Director of Retail Stores at CBT, I held a leadership role overseeing a network of approximately 20 home appliance stores across Serbia. My key responsibilities included:Strategic Leadership - Developed and implemented effective retail strategies to enhance market share and maintain a competitive edge.Led and motivated a diverse team of store managers, sales professionals, and support staff to achieve sales targets and deliver exceptional customer service.Developed and managed annual budgets for each retail location, ensuring effective cost control and resource allocation.Inventory ControlMarket Analysis - Monitored market trends, competitor activities, and consumer preferences to make data-driven decisions and stay ahead in the dynamic retail landscape.Implemented changes in product assortment and pricing strategies based on market insights.Played a key role in the expansion of the retail footprint, overseeing the successful opening of new stores and ensuring a seamless transition