Douglas John Pursley Email & Phone Number

Saint Paul, Mn, Us

Project and consulting assignments to direct the client’s strategic course, development, and future growth in the market. Cultivate successful client relationships to lead in developing and implementing lifecycle management, acquisition, and retention strategies to achieve sales and organizational objectives. ▪ Private country club project evaluating segment usage models. Client adopted recommendations for future spend with ROI improvement of $48k.▪ Non-profit client project to streamline digital marketing resulting in improved onboarding and cash flow. Executed plan increased digital enrollment by 30%.▪ Financial services client campaign to streamline lifecycle management resulting in client growth of 24%.▪ Photography client completed a social media rebranding project for a achieving a 17% growth in revenue YOY.▪ CPG clients on new project launch and distribution strategy for retail channel.

St Petersburg, Florida, Us

• Strategic thinker and client facing partner to retailer and brand customer experience teams, technology leaders and business partners• Owner and Subject Matter Expert for consumer brand engagement – from customer recovery engagements (i.e. product issues) to loyalty, rewards and anything in between• Designed and creates customized dashboards to support client strategic initiatives to drive informed business decisions and higher consumer engagement• Designs, plans and implements current and future solutions, partnerships and integrations for the company SaaS cloud-based solutions• Demonstrates a deep understanding of philosophies and methodologies concerning incentives and promotions to nurture, engage and reward consumers• Demonstrated deep understanding of customer call center platforms, key metrics, tools and technologies• Demonstrates strong understanding of supporting technologies such as remote and virtual desktop management, VoIP, storage, backup, web, middleware, database, active directory, SaaS, CRM and other technologies needed to operate customer contact centers• Excels at presenting value propositions of new technology solutions to contact center leadership and customers

Plano, Tx, Us

Drive organizational excellence to manage the day-to-day membership program with a membership base of 500K. Lead cross functional teams including IT and Finance to improve time-to-market and program ROI. Prepare financial analysis and reports in support of senior management functions and deliver training and mentoring to staff on the proper use of the CRM. ▪ Successfully managed member communications, new member orientation, and renewal activities contributing towards an increase of $300K in renewal fees ▪ Develop lifetime value equation to prioritize marketing spend▪ Optimized acquisition channel by $750K with new enterprise relationships and launched an affiliate platform that lowered acquisition cost by over 30% ▪ Developed marketing calendar to create relevant communication plan to leverage seasonal engagement.

Grand Prairie, Texas, Us

Coordinated company initiative to consistently align operations across all business units and maintained engagement with core business while enhancing company standards for customer and quality services. Challenged to grow a $2M P&L and a client base of 2,700.▪ Designed and implemented a lifetime value and active user CRM model to increase engagement with effective survey and direct marketing and email marketing strategy resulting in new customer increase of 42%.▪ Collaborated cross-functionally to manage all business development and sales activities of the company and meet revenue objectives. Strategy resulted in AOS increase of $238.

Miami, Florida, Us

Delivered membership leadership to direct the accurate and daily operations of membership and affiliate programs consisting of over 2M members. Managed a team of five and budget of $8M annually. Proven successes in training staff members in the use of membership database to enhance member relations.▪ Created affiliate marketplace to increase engagement resulting in an 8% increase in webpage visits.▪ Developed segment pricing and value proposition process to accelerate growth and retention.▪ Streamlined partnership RFP evaluation process for contract management allowing for a speed-to-market increase and enhanced accuracy and relevancy in client base.

Directed a Marketing Department Team responsible for creating and implementing marketing and branding strategies to drive 10M members to the various AAA sites. Delivered leadership in the areas of social media and print strategies, digital and outdoor advertising, marketing material production, and the distribution of PSAs to the media. Supported account management activities including development of SOWs, activity reports, work back plans, budget tracking, and billing.▪ Designed new loyalty earning platform to engage alternate member demographics for increased relevancy. Launched restaurant and petroleum partnerships increasing renewal rates by 15 %.▪ Developed the first cross marketing strategy; Negotiated and directed the marketing arrangement with an NFL franchise generating over $300K in organic revenue.▪ Implemented affiliate mall that generated additional revenue stream of $48K in first six months.

Lead program developer for top eCommerce retail platform and membership club in the country. Directed the web integration operations for ‘site to store’ enhancing the customer experience for Omni-channel purchasing.▪ Successfully launched omni channel integration for pharmacy, optical, and other ancillary items.▪ Developed and implemented competitive analysis to create direct mail and digital marketing, adding 300K new members and over $4M in additional revenues.▪ Redesigned staffing organization to leverage field marketing capacity for 100 store division in 10 states. New organization resulted in decreased turnover and individual productivity improvement.

Ba, Communications

High School, Business Administration And Management, General