Daniel Wood Email and Phone Number
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I'm a revenue focussed marketer committed to building marketing strategies that drive business growth through new customer acquisition, and client expansion and retention initiatives.I do this by combining a data-first approach with a deep understanding of customers. This results in generating go-to-market plans that are centred around demand-gen and capturing ICP-fit leads that have intent to buy.I love the pursuit of marketing. It's always changing. What worked yesterday may not work tomorrow and it's our job to stay ahead of that. Testing and exploring new ways to communicate and educate prospective customers is not something that I'll ever find dull. I continually want to challenge and better the status quo - "Gating an ebook isn't lead generation".What I'm really good at:→ Designing GTM strategies & demand gen programs.→ Maintaining a client-first approach throughout marketing programs.→ Balancing strategy setting with diving into the weeds in order to accomplish objectives.→ Completing full funnel reviews and optimisations.→ Conducting primary client research to inform messaging, targeting, and ICP definitions.→ Clarifying marketing concepts for non-marketing audiences.→ Distilling analysis into a narrative for MBR/QBR executive presentations.→ Leading annual planning cycles and defining goals and revenue targets.→ Working in an autonomous environment.→ Building teams of A-players
Safeguard Global
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Sr Director Growth MarketingSafeguard Global Feb 2023 - PresentAustin, Texas, UsResponsible for leading a high-performing team of nine with six direct reports who own the pipeline generation number. My team oversees critical areas of the business, including global marketing, client marketing, segment marketing, and digital marketing functions.We consistently drive over 50% of all new business revenue for the organisation. This success has been made possible after substantial efforts in evolving our go-to-market strategy, including work on building ideal customer profiles and launching and refining demand generation initiatives.Specialities:- Positioning and go-to-market planning- Client/prospect and CRM win/loss analysis- Revenue performance analysis- Paid media strategy - Inbound buying process optimisations- Revenue program modelling
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Director Segment MarketingSafeguard Global Mar 2021 - Feb 2023Austin, Texas, UsOversaw the building of a brand new marketing team who were responsible for several key revenue initiatives for the business including:- International expansion launches into eight new commercial markets within an 18 month period- Leading the marketing integration efforts of a major competitor following their acquisition- Launching our first client marketing programs prioritising both upsell and cross-sell opportunity creationAll of these initiatives supported driving revenue growth and improving CPO/CAC efficiency metrics.
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Snr Segment ManagerSafeguard Global Aug 2019 - Mar 2021Austin, Texas, UsResponsible for developing and executing go-to-market strategies and plans to maintain Safeguard Global's position as a leader in the international PEO/employer of record market. Responsibilities and achievements included:- Grew marketing contributed pipeline over 30% in 2020 vs 2019. Increased marketing sourced revenue over 50% during same period.- Identified and developed strategies and unique positioning for key target segments and personas.- Built annual lead and pipeline generation models for segment.- Rolled out win/loss analysis and competitive positioning for business segment.- Lead the Global Employment Outsourcing growth team comprised of sales, marketing, strategic alliances, and sales development representatives.- Accountable for monthly qualified opportunity and pipeline generation targets.- Managed over $1.5m in annual program spend.
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Global Marketing ManagerSafeguard Global May 2016 - Aug 2019Austin, Texas, UsI develop the marketing strategy and execute on multiple marketing initiatives leading to the generation of qualified marketing leads and ultimately the creation of increased sales pipeline.My experience includes planning and development of email campaigns, high-quality content generation for prospects and clients such as whitepapers and blog posts, PR and award submissions, management of digital advertisement initiatives, social media posting, developing the sales toolkit, event support, and analytics and KPI tracking.
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Marketing AnalystSafeguard Global Jan 2015 - Apr 2016Austin, Texas, UsI was responsible for maintaining and educating industry analyst relations with organisations such as Gartner, supporting corporate marketing efforts including the writing of press releases and event management, and compiling monthly marketing KPIs.
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Executive AssistantSafeguard Global Apr 2013 - Dec 2014Austin, Texas, UsI reported directly to the CEO of a high-growth, multinational organisation, and worked closely along other C-Level executives. My day-to-day duties included researching and compiling financial and statistical data, diary maintenance, ensuring preparedness for meetings, and representing the CEO in meetings when absent. I also delivered multiple one-time projects including project management of a new international office, developing the business case and overseeing the selection process for a SaaS expense management tool, and implementing numerous employee benefit initiatives including a global Employee Forum and yearly President’s Club trip.
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Supply Chain CoordinatorSafeguard Global Apr 2011 - Mar 2013Austin, Texas, UsI supported the management of a global network of partners in over 80 countries, including partner acquisition and pricing negotiations, business-as-usual management, and providing specialist support for sales projects.
Daniel Wood Skills
Daniel Wood Education Details
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Durham UniversityBusiness -
Knutsford High School
Frequently Asked Questions about Daniel Wood
What company does Daniel Wood work for?
Daniel Wood works for Safeguard Global
What is Daniel Wood's role at the current company?
Daniel Wood's current role is Sr Director Growth Marketing || Demand Generation | Go-to-market | Revenue Marketing.
What is Daniel Wood's email address?
Daniel Wood's email address is da****@****rld.com
What is Daniel Wood's direct phone number?
Daniel Wood's direct phone number is +178669*****
What schools did Daniel Wood attend?
Daniel Wood attended Durham University, Knutsford High School.
What skills is Daniel Wood known for?
Daniel Wood has skills like Outsourcing, Management, Salesforce.com, Project Management, Marketing, Process Improvement, Negotiation, Project Planning, Leadership, Vendor Management, Employee Relations, Employee Engagement.
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