Manager Of Design And Creative
CurrentResponsible for art directing production for video/digital assets and managing development schedules and load balancing work among designersProvided art direction for Thrive Business Conference, responsible for directing vendors, internal partners and peers on production of live and pre-recorded video elements and promotional mediaShaped video standards and brand guidelines, that led to 30% growth in video engagement among demo and product video)Established cross-functional partnerships to further drive consistency in media experience – pulling creatives from departments like IT, Sales Engineering, Training and HR to develop common framework for video contentArt directed Paychex Thrive Business Conference - responsible for directing vendors, internal partners and peers on production of live and pre-recorded video elements and promotional mediaContinue to drive evolution of Marketing assets based on growing needs and additional content channels (social, YouTube, web, etc)Responsible for vetting, selecting and implementing Content Marketing Technology – DAM (Bynder), Content Marketing Tools (Lumen5, Adobe Stock)Lead designer for Marketing intranet overhaul – coached junior designers/developers on SharePoint design and development