Shawn Michael Email & Phone Number
Who is Shawn Michael? Overview
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Shawn Michael is listed as Entertainment and Partnerships Manager at PENN Entertainment, Inc, based in Las Vegas, Nevada, United States. AeroLeads shows a matched LinkedIn profile for Shawn Michael.
Shawn Michael previously worked as Director of Live Events & Marketing at Coastal Concerts Group and Director of Booking & Marketing at Official Asm Global. Shawn Michael holds Associate'S Degree, Communication And Media Studies, 3.8 from Indiana University Bloomington.
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About Shawn Michael
With a rich history of orchestrating high-capacity events that resonate with diverse audiences, my expertise in talent booking and team building has been pivotal in creating landmark experiences. At the helm of marketing and booking, our team has transformed venues into sought-after destinations, orchestrating events that captivate over 25,000 patrons quarterly.Leveraging sales and marketing acumen, I've directed comprehensive campaigns that amplify event visibility and drive ticket sales. My stewardship has led to record-setting events, such as the largest Pet Event in Southern California, and cost-effective national tours. Passionate about delivering exceptional live experiences, I am committed to elevating each project from inception to triumphant completion.
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Shawn Michael work experience
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Director Of Live Events & Marketing
CurrentSpearhead promotions, concerts, remotes, events, festivals, and other activities from start to finish. Implemented and successfully executed 1000+ live events since 2014. 2 Tours (13 cities). I develop new concerts (family oriented), comedy, and sporting events for various venues partnered with Live Nation, AEG, Goldenvoice, etc. Managed teams of coordinators, artists, brand managers, and vendors to execute seamlessly for all live events in multiple markets including national on-air promotional campaigns for multiple markets simultaneously. Manage consistent scheduling, production, and execution of events for over 25,000+ patrons per quarter.BRAND BUILDING & SPONSORSHIPWork with National Brands and startups alike in brand development and growth. Fully immersed in sponsorship searching and activation. Working relationships currently with Red Bull, Alpha Media, Budweiser, Harley Davidson, Subaru, and more.• Forecast, monitor budgets, and oversee event booking, planning, execution, & marketing for multiple businesses currently grossing $2M annually and have increased 98% of their YOY.• Entertainment oversite of all Red bull Formula 1 Pit Stop Challenge live activations in Las Vegas venues with cap between 3,000 to 10,000 including Resorts World, M Resorts, Treasure Island, and more! • Production rights for all booking of the NCAA Holiday Bowl Bash Concert held annually in San Diego at Petco Park, designing, producing, and executing the entire concert series.
Director Of Booking & Marketing
Responsibilities include overseeing all marketing & booking for California DMA 20 region including the Stockton Arena (12,000 capacity), Historical Bob Hope Theatre (2000 capacity), and a live Marina. I created, executed, & monitored all marketing, maximized ticket sales, directed public relations of the facilities, and filled all venues with a 365-day event schedule. I was responsible for all promotional asset approval, sponsorship relations, communal public relations, & direct all advertising for live shows in DMA20. I oversaw planning and implementation of complete marketing campaigns for the facility and all events, including group sales, sponsorships, advertising, promotion, publicity, and branding. I created and supervised marketing plans for ticketed events, tenant teams and including group sales, public relations, media placement, direct mail, promotional development, non- profit opportunities, etc. I developed new concerts, family, comedy, religious, and sporting programming for Stockton Arena and Bob Hope Theatre, and negotiated venue deals with promoters and/or agents.• Development and maintenance of the facilities event calendars, websites, databases, TM1, and email list. • Forecasted, created, executed, & monitored all events, event marketing, maximized ticket sales, and directed public relations of the facilities grossing $5.2M with 189,000 guests at live events in 2022. • Oversight of all booking & marketing for an Arena (12,000 capacity), Historical Theatre (2000 capacity), and a live Marina. Won: Best of 2022 for Live music venues and voted 63rd worldwide in theatres.• Responsible for all programming assets, sponsorship relations, and communal public relations including managing the premium services department and partner contract renewals.Supervisory Responsibilities:Directly supervised Marketing Manager, and Premium Sales and Services Manager.
Director Of Live Events & Experiences
Full management, oversight, innovation, and execution of a 365 day calendar of live events. Production of multiple large events per year ranging in various demographics, venues, and deliverables. Veteran Talent purchaser, skilled in event production and artist management. Managed Coordinators and Project Managers to execute professionally for all execution and marketing on live events. Ad campaign development including social media, print, radio, and television, including editing & full production. I managed several paid advertising campaigns to maximize ticket sales. Created and ran street teams, Conduct on-site promotions and handled client public relations. Fulfilled all brand related filming and photo needs, including web site creation/upkeep. I Managed contracts, renewals, and sponsor obligations. I Annually produce collateral such as marketing plans, year-end recaps, video recaps, forecasts, and even client parties!Fluent in Microsoft Office, Photoshop, all social media platforms, Salesforce, Adobe, Final Cut Premiere, Vox Pro, Second Street Platform, Social Sprout, and Pro Tools. GOOGLE CERTIFIED SEO/SEM CERTIFIED..
Events & Marketing Director
Responsible for the audio/video production of the nationally touring MMA/Wrestling promotion, as well as the host and DJ for each event including events in Virginia, Louisville, Cincinnati, West Virginia, New York, and Indiana. Directly Managed schedule setting, training, and oversight of stagehand crews (i.e., riggers, deckhands, loaders, a/v technicians, etc.). Assisted in the hiring and development of all staff. The RFL events were highlighted at Caesar's Casino in Southern Indiana and Freedom Hall in Louisville, KY. Typical capacity size of 14k to 20k patrons.
Entertainment Director/ Resident Dj
Shawn Michael education
Associate'S Degree, Communication And Media Studies, 3.8
Bachelor Of Arts - Ba, Political Science And Government
Bachelor'S Degree, Political Science And Government, 3.77
Frequently asked questions about Shawn Michael
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What company does Shawn Michael work for?
Shawn Michael works for PENN Entertainment, Inc.
What is Shawn Michael's role at PENN Entertainment, Inc?
Shawn Michael is listed as Entertainment and Partnerships Manager at PENN Entertainment, Inc.
Where is Shawn Michael based?
Shawn Michael is based in Las Vegas, Nevada, United States while working with PENN Entertainment, Inc.
What companies has Shawn Michael worked for?
Shawn Michael has worked for Penn Entertainment, Inc, Coastal Concerts Group, Official Asm Global, Entercom, and Revolution Fight League.
How can I contact Shawn Michael?
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What schools did Shawn Michael attend?
Shawn Michael holds Associate'S Degree, Communication And Media Studies, 3.8 from Indiana University Bloomington.
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