Sales/Digital Strategies, Promotions, Events and Efficiencies

Partner with GSM and SM to determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Establish sales objectives by forecasting and developing annual sales quotas for account executives by projecting expected sales volume and profit for existing and new products.
Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
Maintains sales staff by recruiting, selecting, orienting, and training employees.
Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributing to the teams effort by accomplishing related results as needed.

Meet Sales Goals, Negotiation, Sell to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets and Staffing

Manage retail merchandising and visual standards to American Girl standards. Determine and implement needed visual and merchandising changes based on business needs. Over see maintenance of visual display standards.

Partner with corporate visual to support execution and planning of new product initiatives and seven product launches annually. Act as manager on duty, overseeing total store operations during business hours as needed. Hire, train, and develop employees. Coach and motivate the department staff to expected performance standards.

Oversee daily operations of new low-powered class A license local station in top twenty market which provides original entertaining, informative and community relevant programming 24/7.
Develop goals and objectives for revenue, programming, staffing, budgets and marketing.
Provide advertisers and partners with unique advertising opportunities, excellent customer service, and quality productions.
Responsibilities include managing staff, developing relationships with advertisers, sponsors and community contacts, working closely with staff of six to create, develop and produce unique local programming including production scheduling, operating cameras, producing, writing, and editing on occasion..

• Create, develop, execute and manage projects and campaigns generating new business.
o Projects include multi-media platform exposure for participating advertisers including events, on-air and on-line elements.
• Prospect, qualify clients, and conduct a client needs analysis to determine marketing challenges, create customized campaign to address challenges.
• Managing Editor full-color magazine, growing revenue a minimum of 10% each issue.
• Manage website advertising, increasing revenue 30% over the previous year’s 50% increase reaching corporate goals.
• Create, design, implement and manage traffic driving web campaigns and promotions.
Instituted database marketing component.
• Develop and maintain relationships, pitch, negotiate, manage projects and events with partners and advertisers.
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• Produce multi-day, multi-market Lifestyles shows, growing attendance by ten percent each show and exhibitors from fifty to more than two hundred..

Managing Editor full-color magazine.
Direct mail piece to 500K households, growing revenue by ten percent each issue.
Instituted database marketing component.
Produce multi-day, multi-market Lifestyles shows, growing attendance by ten percent each show and exhibitors from fifty to more than two hundred..
* Develop and maintain relationships, pitch, negotiate, manage projects and events with partners and advertisers.

Developed marketing strategies for clients, implemented strategies in local markets.
Developed, created, wrote and produced television commercial advertising.
Produced corporate training videos, legal and web-site applications.
Assisted with production of Community News for cable television.

Developed, implemented and executed Marketing and Sales strategies.
* Developed and maintained relationships with potential and existing clients, negotiated and coordinated execution of agreements.
* Initiated penetration of Hispanic stations and Canadian markets.

Developed exclusive McDonald's Happy Meal program for Tokyo market
******Central point of contact between eleven International Offices and McDonald's for creative development and approval.
* Developed source creative materials for International promotions.
* Created, developed and implement a media assets inventory database.
Partnered with International Offices, Walt Disney Attractions Brand Management, Business Support, Advertising and Legal to obtain feedback and approval on all promotions. Responsible for maintaining quality and branding.

Sold complex products to clients by identifying their needs and target markets.
Responsible for proactive sales calls to 130 accounts increasing incremental revenue.
Educated clients on new products, sales tools, strategies, and familiarization opportunities.
Hosted agency familiarization tours of the Walt Disney World property
Planned and executed sales blitz strategy in markets to introduce a new air-inclusive package for retail travel agents.

Received recognition for being in the top 5% for producing sales.
Booked both travel agent and consumer reservations.

Developed relationships with local business and community leaders.
Solicited monetary gifts for programs, scholarships and special projects.
Increased membership by 20%, thereby increasing annual giving to the University.