David Tyler Email & Phone Number

Norwich, Vt, Us

Hired to execute turnaround for this US fine furniture manufacturer. Developed and executed an ambitious plan to modernize and return the business to growth and profitability. Oversee executive leadership in business development, sales, marketing, and customer experience.✅ Positioned the company to sustain the COVID-19 pandemic by launching a virtual showroom, online browsing and ordering capabilities, easy financing, and modern customer service support. Digital transformation was featured on the front page of The Wall Street Journal, lauded as a business that successfully pivoted amidst the pandemic.✅ Turned around 9 years of declining sales and transformed business culture by instilling renewed energy, optimism, and a human-centric approach to customer engagement. Helped develop and articulate a core set of brand values to capture new and better serve existing customers.✅ Developed and led the company’s first customer experience team, managing hundreds of weekly customer tickets, live web chats, phone calls, and orders. Introduced a sample program, launched virtual design consultations, and transformed the showroom experience.✅ On the verge of launching a re-engineered custom e-commerce experience, including sophisticated multi-variate product configuration, live showroom availability, and new cart technology designed for growth and conversion.

Co-Founded business to design and build products that bring beauty, sophistication, and organization to your home and office.✅ Identified market needs, designed products, and launched bootstrapped startup as a direct-to-consumer (DTC) business. Sourced materials and built out internal manufacturing operations. Secured trademark protection. ✅ Led development of full-stack DTC experience, including all assets, website, social media, and customer experience.

Northfield, Vermont, Us

Recruited to establish DTC and e-commerce business from group up for this leading premium wool sock maker. Built and led an entirely in-house cross-functional team of web developers, marketers, customer experience, and warehouse and logistics staff.✅ Fueled 30%+ YOY revenue after building and launching full-stack DTC and e-commerce business from scratch, from demand generation/customer acquisition through delivery and retention into most profitable sales channel; launched business in less than 6 months, including web/digital, logistics operations, fulfillment, customer experience, and marketing functions.✅ Led DTC growth to 120%+ YOY, increasing average order value 100%+ over 2 years and improving conversion rate 300%+ to industry-leading levels. DTC grew from 0 to 20%+ of total revenue with 2x profit margin.✅ Secured 2,000+ retail accounts via launching an integrated B2B e-commerce platform to manage and support the wholesale channel.✅ Managed 100% of digital marketing/advertising budget for industry-leading return (featured in the 2018 Google Economic Impact Report).

Woodstock, Vt, Us

Launched adventure/social network business for outdoor enthusiasts (spun out from Green Mountain Digital). Negotiated, drafted, and secured US and international trademark protection for various portfolio brands. Managed all aspects of the product; led marketing and promotional activities. Assembled and managed domestic and international development teams spanning Vermont, Colorado, Oregon, Massachusetts, Ukraine, and the Philippines. ✅ Positioned products to become regularly featured in various app stores, Apple keynotes, and Apple television commercials. Designed app previously ranked as #1 in the education section of the Apple app store.✅ Drove growth by partnering with key institutions, including the National Parks Service and the National Forest Service, to drive crowdsourced multimedia experiences for their visitors. Secured partnerships with high-profile brands like The North Face, Xanterra Resorts, and more.✅ Assembled a Board of Directors to include respected executives at Fortune 500 media companies.✅ Executed successful sale of the business to the leading adventure and outdoor publications publisher, Active Interest Media (now part of Outside Inc.). Sold two primary app franchises and education-focused products to the National Audubon Society.

✅ Led and supported a 15-member team and extended network of outsourced developers, designers, project managers, and marketing/public relations professionals in building 50+ market-leading mobile apps.✅ Negotiated and managed transactions of branded franchises to the National Audubon Society, Bonnier Corporation, Orvis, and New England Aquarium.

Cupertino, California, Us

✅ Developed enterprise sales team and strategy responsible for $18M+ in annual revenue.✅ Fueled top-line growth with Fortune 500 and 100 companies across the Southwest region.

Cupertino, California, Us