LGC Biosearch – Partnering with the CMO in a $500 million revenue business. Developing the transformation strategy and operational costings for online configuration of oligonucleotides and other custom genomics products. Providing differentiation from competitor and creating operational efficiencies to reduce headcount growth in scientific support . Building out the digital infrastructure for Sales, Marketing and Customer Service/Product Support to deliver significant incremental revenue and cost savings for a fast-growing, PE-backed business. National Gallery – Digital Capabilities consultancy to support the evolution of the visitor digital experience (part of NG 200) Amazon – Developing a toolkit process for activation of Alexa Handsfree promotion through mobile operator digital channels CALM (Men’s Mental Health Charity) - Conversational AI framework to deal with non-emergency and out-of-hours enquiries Brewin Dolphin - Chat bot/AI framework for onboarding new clients, to improve service and standardise data collectionViacom - Digital capabilities mapping and TOM development in the lead up to the merger with CBS

Over the last 8 years I have designed and implemented consecutive (and at times concurrent) programs of transformation, creating structure, operating efficiency, and measurable improvements in effectiveness in all areas of internal and external communications across the Teva business, a global pharma company with a current revenue of $15.8 Bn and 44,000 employees.I have led the end-to-end process of transformation, working with Executive Management and Business Unit Leaders to set a clear vision, agreeing objectives, metrics and timelines for change. Working in partnership with stakeholders from across the business to identify and enact the necessary upgrades to skills, processes, and technology platforms. Each major transformation program has been piloted with one Commercial Market or Business Unit, before being rolled out in waves across the full organisation.In parallel I have worked with the Corporate Affairs Leaderships to establish the Global Digital Capabilities Team – an internal transformation COE, providing full service support for new communications capabilities:1. Data analytics, research and insight to support program planning2. Project management for development and activation3. Ongoing near-shore platform support through a dedicated team in Zagreb4. Guidance and governance for teams across the business through training, process and policyTeva Transformation Programs:- Global MS365 Deployment and Adoption- Launching myteva, Teva’s first global intranet - One Teva Corporate Site Program- One Teva Product Site Program - Global Patient Engagement Program (Life Effects)Teva Strategy Projects:- Global Digital Editorial Process- Global Paid Media Strategy - Global Social Media Strategy - Global Digital Innovation Program- EVP and Career Sites Transformation

Business Transforming Consulting for a global pharmaceutical company - designing and implementing a new Target Operating Model (TOM) and establishing new commercial digital capabilities.

- Digital Innovation Strategy- Business Integration- Platform/Product Development - Partnership Management- Communications Strategy- Content Initiatives

Leading Digital Health In London.

Samsung Mobile UK (Feb 2014 - April 2015)Digital Platforms Development and CRM- Project Lead for the My Galaxy CRM app – managing content and communications for a growing install base of 3M+ users- Generating business case documentation for 2015 retention activity budget planning - Managing an account team of 3 and account management lead for a wider multi-discipline delivery team on projectsOngoing projects include:- Redevelopment of Samsung’s Backstage B2B product eLearning system based on the open-source Totara LMS platform- Strategy for App development on the Tizen OS for the Gear Wearable products- UX and Design Refresh of the My Galaxy CRM app for all Samsung mobile devicesSony Mobile Global (Oct 2011 - Feb 2014)Entertainment partnerships- Providing specialist consultancy in Gaming, Film and Entertainment Technology for Sony Mobile- Driving all global content and communications on the Xperia Lounge platform - the most successful marketing application Sony Mobile has ever launched- Taking the platform to over 12 million installs in the first 18 months and establishing pre-install on Sony Mobile devices in 50 markets- Leading key partnership negotiations, including partnerships with Sony PlayStation for their GT6 and PS4 console launches, Sony Pictures for their 2013/14 film releases, including Skyfall (Bond), Amazing Spider-Man 1 and 2, Cloudy 2 and Elysium, plus additional Sony Music/Sony Entertainment Network partnerships - Empowered by Sony Mobile to make decisions on all Xperia Lounge content publishing and digital channel activity including global social media, global eCRM, digital/mobile display and activity on sonymobile.com- Line management of a 5 strong account team and leadership of a wider multi-discipline project team, delivering on all aspects of the Xperia Lounge project- Responsible for the financial performance of the Entertainment Sponsorship/Partnership part of the Sony Mobile Global account at iris London

Driving all global content and digital communications on the Xperia Lounge platform - the most successful marketing application Sony Mobile has ever launched- Taking the platform to over 12 million downloads/installs in the 18 months from launch and supporting senior stakeholders in establishing Xperia Lounge as a pre-installed app on all Sony Mobile devices- Leading the content and communications planning, presented and agreed at the quarterly cross-discipline workshop held at Sony Mobile HQ in Lund, Sweden- Initiating and Activating key entertainment content partnerships including partnerships with Sony PlayStation, Sony Pictures Entertainment and Lego Games

Account management lead on Best Buy UK, Carphone Warehouse and Geek Squad.Providing clients with marketing consultancy and production management, including... - Brand TVC campaign creative development, production and delivery- Brand Press/Outdoor campaign creative development, production and delivery- Retail Press campaign creative development, production and ongoing delivery- Brand consultancy including offline brand guidelines

Account management lead on the giffgaff, Air New Zealand, Absolute Radio and Radio Player accounts.Providing clients with through-the-line marketing consultancy and production management, including... - ATL brand campaign creative development, production and delivery- Brand consultancy including online and offline brand guidelines- Social media consultancy and ongoing management- Transactional website design and user experience consultancy- Mobile app development- Online video productionWork on giffgaff included the award winning "The Man" campaign and the creation of the giffgaff consumer website for launch - including development of the SIM products, service structure and e-commerce flow:http://www.marketingmagazine.co.uk/article/1072678/marketing-society-awards-excellence-2011-new-brandAwards- The giffgaff digital launch activity recieved a Marketing Society Excellence Awards Nomination and Won A Forester Groundswell Award - The Air New Zealand “Forget Everything You Know About Flying” campaign was awarded 2011 Webby Award

Xbox EMEADigital marketing consultancy and creative production for Microsoft Xbox EMEA Multi-channel digital activity supporting AAA gaming title launches, including Halo Wars, Halo ODST, Forza 3 and the "2010 Campaign Big Award" winning, Lips Jukebox.All activated through digital display, social media, campaign microsite builds within xbox.com and eCRM activity.

Digital marketing support for Sony Pictures, UK film releases, including digital display, video asset production, social media and eCRM

Research intern, working during the summer breaks between years at university.- Supporting senior market research professionals in the creation of research digest materials- Creating vox pop video research material for presentations- Conducting field work surveys