* Spearheaded cross-functional cooperation among internal teams and aligning project objectives seamlessly. Drove a notable enhancement in project efficiency, ensuring punctual project delivery.* Worked with a 15-member team managing Adobe’s 4 core apps. Introduced groundbreaking AI tech that improved processes and crafting impactful pitches that won client buy-in.* Devised client-wide dashboards, including the innovative “Ratings & Reviews” feature, capitalizing on upsell opportunities across the client profile.

* Effectively managed a diverse client portfolio spanning the EU and USA, including high-profile clients like Rakuten, Disney, Instacart, and Yahoo. Key clients were re-signed, ensuring lasting partnerships.* Initially hired as a specialist in App Store Optimization (ASO), I was the sole ASO expert in Client Management within the USA. I rapidly trained and onboarded 4 additional Client Managers (CMs) and Project Managers (PMs) within 9 months, strengthening the agency's ASO capabilities and expanding its service offerings.* Beyond client management, I served as the Office Manager for the Long Beach location. Additionally, I played an integral role as a member of the Engagement & Culture team, and curating the internal AI newsletter.

• Managing a team of 3 digital marketers to direct social media, ad campaigning and blogging.• Mentoring a group of college students from the University of South Carolina studying digital advertising with a focus on Google Adwords.• Designed and develop the organization’s first brand book.

• Delivered critical reporting and analysis to fuel marketing optimization.• Developed end-to-end strategies, planning and execution to meet company growth targets and OKRs.• Innovated and optimized digital campaigns (search, display, Youtube, and paid social) including targeting, bidding, create and landing pages to drive volume and ROI.• Managed day-to-day operations across multiple channels, including owning of vendor/agency relationships.• Worked with different department leads ensuring organization’s goals were met.

• Responsible for all SEO across website, blog, app stores and sister sites for SERP best practices and conversion.• Optimized ASO of our Android and iOS apps across each app store.• Lead and directed the creation of the first Medal blog with boosted SEO curated content for best visibility.• Originally owning a six figure monthly budget for Google Adwords, Bing Ads, Youtube Ads, successfully brought ad budget down to pure organic DAU growth within 6 months.• Developed user onboarding flow on web and desktop app.• Created, monitored and managed key metrics and funnels for user retention.• Established relationships with social influencers and affiliates.

• Immediately in my new role, I managed a full marketing budget to balance expenditures and P&L expectations within trade shows, leadgen, promo material, ad spend and digital tools.• Conceptualized, designed and executed all organic and paid marketing content in print/web.• Evolved the previous digital marketing footprint to improve brand awareness and consideration and retargeting.

• Planned, created and executed all SEM on Google Adwords, Bing Ads and social channels (Facebook, Instagram, & Linkedin).• Developed first marketing performance reports measuring KPIs and ROI.• Collaborated with sales and support teams to create landing pages to optimize UX.• Identified trends and insights to stay above competition.

• Once the company was registered, I set up all internal IT infrastructure, designed the first logo, developed the first Wordpress website, created all social media channels and established our branding style guide.• Created monthly marketing reports for C-level and stakeholders.• Created our global company’s first intranet, Noodle, for all internal document sharing.• Responsible for creation and implementation of 4 in-print 26+ page tour brochures and logistics for 2,000 copies distributed throughout Beijing and Shanghai.• Designed all internal and external Swag (eg: bags, hats, shirts, mugs, umbrellas, etc.).• Built brand recognition for Chinese market using Chinese specific social media apps including WeChat, Linkedin, & Weibo.• Registered foreign social medias handles (eg: Facebook, Instagram, Twitter, etc.) for expats with VPNs and developed a monthly social media calendar.

• Established FRTG’s United States flagship office by setting up all legal entity paperwork, taxes, EIN, bank accounts and registering the agency with DoJ.• Oversaw day-to-day operations in the local office and liaison for our foreign offices.• Promoted new B2C target market within the US focusing on outbound travel to South East Asia and Australia. This expanded our customer database with more than 5,700 leads.• Successfully started contracts for corporate travel B2B customers.• Cloned and revised website targeting North American audiences.

Please refer to the Long Beach role for a full description of my responsibilities.

• Maintained both front and back-end development for our Shanghai-based website.• Developed the organization’s first digital footprint with SEM campaigns on Google Adwords, Facebook, and Instagram targeting expat families currently, or planning to live in Shanghai.• Created the first social media and blog calendar.• Maintained relationships and purchased ad space/featured articles with local websites.

• Oversaw online advertising via partner websites and Facebook campaigns focusing on North America and European markets.• Established company media presence on foreign social medias targeting expats currently in China and inbound leads from foreign countries.• As the company’s first foreign hire in their office, I was able to recruit 220+ teachers within 3 years.

Helping students learn to use the English language to communicate both verbally and in writing.

Created advertisements for record label partners and maintained website. Consulting clients I worked with include PIAS Records (Vitalic, Soap&Skin, Tiga, and Morcheeba), Last Gang Records (New Young Pony Club, Modern Superstitions, k-os, Boys Noize, Hannah Georgas, Fan Death, Lets Go To War, and Silver Starling), Nat Geo Records (Balkan Beat Box), Surrender-All (UNKLE), Dim Mak Records (Bloody Beetroots), as well as independent musicians such as Eternal Summers, Science & Industry, and Best Coast.

Maintained company website, graphic designer and helped with social media.

I was responsible for the day-to-day operation of the station including managing the various departments, scheduling on and off air staff, dealing with promotions and other advertising issues as well as ensuring that the station follows the regulations and guidelines.

Helped maintaining and updating the various Epic Records artists websites, and assist with the development of site design components and web-based communications. I worked on projects involving multimedia development, digital imaging, web content drafting, production of web pages, analyzing statistics, researching new web technologies, and maintaining their database.

Album poster graphics

I was responsible for fine-tuning the details of programming. Responsible for setting up DJs, deciding who goes on the air at what times, and making changes to schedules and play lists that don't work.

Alliance Acoustical Consulting, Inc.is a specialized acoustical consulting practice that provides a broad range of acoustic, noise, & vibration capabilities for building acoustics, environmental impact analyses, and transportation projects. I would conduct acoustics levels in the field for later impact analysis.