Kasper Lauritzen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Buying and managing online, radio and TV campaigns for 15 clients across industriesTracking and optimising campaigns to ensure that KPIs are metCollaborating with internal stakeholders to manage campaign deliverables Reporting results to internal stakeholders to optimise client bookings and relations

Copenhagen Area, Capital Region, Denmark

Analysed and tracked campaign KPIs continuously for a portfolio of clients in order to optimise campaigns across mediaReported performance metrics and provided strategic feedback to Key Account Planners to optimise campaign performanceConveyed forecasts to internal stakeholders in the Nordic regionMaintained master excel sheets for campaign performance and optimisationCreated and used Excel macros and queries to optimise data collection and processingAnalysed media prices and performances across countries and media in order to optimise campaignsOptimised KPI tracking tools and processes for data collection Reported results to external auditors for performance alignmentTracked and reported to internal and external stakeholdersCollaborated across markets on local campaigns

Planned and scheduled project operations and execution of the project Udsendt af DanmarkProvided strategic feedback to support the business plan and project development Was the nexus for all internal and external stakeholders and planned and coordinated video production across the countryMaintained master excel files for video production Coordinated communication with external stakeholders regarding the creation of content for social media and daily newslettersPlanned the construction of and execution of a national touring exhibition

I was responsible for billing 10th grade students, payments to and from other municipalities, as well as other administrative assignments. I made a new clear procedure for payments regarding 10th grade students in collaboration with the other stakeholders.I learned to handle a great responsibility when big assignments needed to be solved quickly as well as cooperate with a team with a wide range of contacts.

Cand. Merc. Imm / Msc International Marketing & Management

Bsc, Economics And Business Administration/ Ha Almen Erhvervsøkonomi

Education record