As the SEO Manager for OSN+ and Anghami, I focus on driving organic growth and enhancing online visibility for both platforms. My work involves conducting comprehensive SEO audits, optimizing content, and developing data-driven strategies that improve search rankings and user experience. By aligning SEO initiatives with business goals, I have successfully boosted organic traffic and increased engagement, contributing to the overall digital growth of these entertainment platforms.

As a Senior SEO Specialist at Impressive Digital Australia through Swivel Group, I lead a talented team of four SEO specialists. My role involves managing diverse SEO projects across multiple verticals, including e-commerce, finance, healthcare, real estate, and technology.Responsibilities:Leadership: Led a team of 4 SEO specialists, overseeing their work and ensuring project goals were met with high efficiency and productivity.Strategic Development: Created and implemented customized SEO strategies to meet specific client needs across various industries.Technical Collaboration: Worked closely with the development team to address and resolve critical SEO issues, significantly improving website performance and search engine rankings.Platform Expertise: Provided specialized SEO recommendations for platforms like Magento, Shopify, WooCommerce, and WordPress, enhancing visibility and conversion rates.Performance Tracking: Monitored KPIs, generated comprehensive ranking reports, and suggested optimizations to continuously improve client results.Team Management: Supervised daily activities of the SEO team, ensuring effective project delivery and optimal team performance.Onboarding & Training: Managed the onboarding process and training for new hires, facilitating their seamless integration into the team.Key Achievements:Traffic & Rankings: Achieved substantial improvements in organic traffic, search engine rankings, and overall client satisfaction.Strategic Impact: Developed highly effective SEO strategies across multiple verticals, resulting in significant client success.Team Efficiency: Enhanced team productivity and cohesion, increasing project delivery efficiency by 20%.

.Technical SEO- Recommended changes to website architecture, content andlinking to improve SEO positions for target keywords-Maintained Google and Bing Webmaster Tools accounts andmonitored daily for crawling and indexing issues- Incorporated XML sitemaps, robots.txt les, and 301 redirects tofacilitate search engine spidering, crawling and indexing- Collaborated with an in-house development team to investigatecritical SEO-related issues and provided impactful solutions- Performed ongoing keyword discovery, expansion andoptimization to increase organic search footprint and driverelevant site traffic.

As an SEO professional at Salmat/Netstarter, I specialized in providing SEO recommendations and developer guides for Magento projects. I also supported the implementation of Google Tag Manager and Google Analytics to ensure optimized tracking and performance. In addition to my technical expertise, I led and mentored two SEO team members in our Sri Lankan team, driving successful outcomes for our projects.

Responsible for lead the planning and implemenration of all projects including web development,Mobile Application development and online marketing projects.Project Management-Facilitate the definition of project scope,goals and deliverables-Define Project tasks and resource requirment-Develope full scale project plan-Provide direction ans support to the project team-Present reports defining project progress,problems and solutions.Online Marketing-Plan and execute all web, SEO/SEM, social media and display advertising campaigns-Design, build and maintain social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Brainstorm new and creative growth strategies-Plan, execute, and measure experiments and conversion tests-Collaborate with internal teams to create landing pages and optimize user experience

Responsible for creating and implementing key SEO strategies and lead SEO team to project success, including optimizing on page site elements & structure, content creation, and off page link building and awareness tactics. I ensure all project aspects are in line with search engine objectives and completed in an accurate and timely manner.- Responsible for achieving all campaign objectives- Planning/Strategizing/Managing all SEO campaigns- Client management via regular liaison on key issues- Co-ordination with the team members in achieving the set objectives- Overseeing the formulation and communication of campaign reports to clients- Analyzing latest changes in search engine algorithms and industry developments- Responsible for business expansion- Provide strategic directions on SEO engagements- Building strong client relationships & Establishing clear lines of communication- Planning and implementing Online Advertising Campaigns for clients.- Web Conversion Optimization- Google adword and other PPC campaigns management I provide relevant reporting data from search engines, in combination with internal sources in order to analyze marketing campaigns. Initiates, manipulates, tracks and reports on specific campaigns and marketing efforts. Through research and analysis of key metrics, I identify ongoing SEO strategies to continually increase visibility in search engines and meet company objectives