Kavitha (Kd) Doraimanickam Email & Phone Number

Brisbane, Qld, Au

Melbourne, Victoria, Australia

Regional Marketing Manager leading IELTS, the world’s most popular high-stakes English language test. I am responsible for the planning and execution of IELTS marketing strategies and tactical campaigns in Australia and New Zealand while supporting growth initiatives in Japan. I provide leadership to the marketing function and shape the paid and organic social, email, and content marketing strategy. In this role, I also attend D-suite meetings where I am held accountable for the business' marketing performance and play a part in educating stakeholders on website, content, social, email, and paid performance. I oversee and support the development and copywriting of online and offline marketing collaterals. On top of my day-to-day, I also write blogs for the website, design marketing assets, and produce videos for marketing campaigns.Achievements:• Winner – Game Changer (IDP’s Australasia High Achievers Award 2021)• Team - Best Lead Nurturing Campaign (IDP's Global Excellence Award 2021).

Melbourne, Australia

Content Marketing Specialist that led the delivery of content across online and offline platforms to retain the interest of IDP's large international student cohort in Australia and New Zealand. I used audience insights and analytics to underpin my content strategies across all owned and social channels. I led the production of content including video, on-page and off-page SEO content, landing pages, blogs, email marketing, and marketing collaterals. I rolled out the entire Facebook Live program and the AU and NZ websites for IDP. Our engagement for LIVE video content, covering immigration and course updates grew by 400%. I also actively participated in planning and executing the company's social events: Christmas parties, International Women's Day, and Diwali.Achievements• Winner – Outstanding Team Player (IDP’s Australasia High Achievers Award 2019).• Team - Winner of Best Lead Generation and Qualification Campaign (IDP's Global Excellence Award 2019).• Produced and edited video content for the Australian International Education Conferenceand played a key role in the successful delivery of the marketing and promotions for the event. We increased AIEC's engagement on Twitter by 70%.

Melbourne, Australia

In this role, I supported the Marketing Manager in formulating and executing marketing, social and SEO campaigns that protect the market share for IELTS in Australia and New Zealand. I produced and curated content for the region's websites and social media channels, including the launch of the IELTS Australia Weibo and WeChat channels. I worked closely with the IELTS regional test centre administrators to support their marketing initiatives. I also worked alongside external digital agencies to implement SEO and SEM tactics which have led to the growth of the IELTS regional websites. Some of my blogs became highly searched on Google and brought more than 50k new users to the site. I was also instrumental to the success of the Australasian website revamp for IDP, as part of the global project.Achievements• Winner of Best SEO Delivery (IDP's Global Excellence Award 2018).

Melbourne, Victoria, Australia

A completely new world for me but I took it all in stride and picked up many new skills quickly. I provided high-quality reception and management services at the surgery. I liaised with patients and their families, GPs, other health professionals, and their staff. In this role, I booked and organised surgeries while liaising with health fund providers, hospitals, and other health professionals and their staff. I was successful in this role, as I am compassionate, caring, and discrete with a high level of organisation skills. Attention to detail is a must as I dealt with sensitive and confidential information on a daily basis.

Malaysia

ASTRO Radio revolutionized Malaysian airwaves since 1996, introducing format-specific programming, a new concept to commercial radio in Malaysia. It operates nine high-ranking terrestrial FM networks and is South-East Asia’s furthest-reaching and most successful multi-lingual broadcaster, broadcasting in four languages. In this role, I led, planned, produced, and published strategic omni-channel content to increase engagement, reach and support the radio networks’ marketing objectives. I worked with an in-house team to revamp all websites and mobile apps with fresh designs, modern features, easy navigation, and a good user experience. Upgraded our CMS to enable content sharing across stations, content curation, and seamless repurposing of on-air radio content across all digital platforms. I also successfully set up an in-house video production team specializing in the creation of compelling videos for our digital platforms and clients. This helped drive revenue and realize Astro Radio’s strategy to be the ultimate entertainment and information destination point for Malaysians worldwideAchievements• With a cumulative 12.64 million radio-listeners that consume 9 Astro Radio brands weekly, we achieved a: A social media following of 10 million Weekly social media reach of 35.4 million 43 million average monthly video views 3.4 million average monthly digital streams monthly website visitors of 2.5 million• Within four months of operation, our in-house video team boasted RM500.000 in revenue and increased video views by 30%.• Co-presented at the AWS Summit 2013- Shared with 3,000 strong delegates about how Astro Radio managed to make that successful shift to distribute our content via web and mobile channels and ensure that cost was managed well using Amazon Cloud Services. • Earned the distinction of Webby Honoree at the Webby Awards - Websites and Mobile SitesRadio & Podcasts 2013.

Malaysia

In this role, I spearheaded the creation and management of Digital Five’s online and mobile products and content in the Entertainment genre. I managed a team of product managers, content editors, and mobile executives. The primary goal of this role was to lead the team towards the creation of compelling content, products, and services, to drive revenue and traffic growth. Executed successful content strategies for Murai (Malay Entertainment Portal) and in the first year of launch, we were one of the Top 19 most viewed websites in the country, peaking at 8,800,000 pageviews monthly. We were also established as the top local entertainment portal for 3 consecutive years (2009 – 2011). We also launched Stailista (a new segment) and built a brand name - the section earned 900k PVs a month and contributed 90k UVs on average every month in the first year.