Denise Beatty Email & Phone Number

Greater Pittsburgh Area

Weirton, Wv

-Lead team members in executing marketing/PR campaigns, including new product launches and existing product development -Coordinate all marketing activities: print, radio, television and event advertising-Plan and execute quarterly coaching events held at various venues throughout the United States-Create, integrate and manage advisor program marketing materials within compliance guidelines-Copy-write mailers, newspaper inserts, broadcast spots, landing pages, monthly newsletters and email blasts-Partner with editors, print houses, list brokers, vendors and FMO marketers on various marketing projects-Identify topics and research industry facts to expand knowledge level and increase campaign success rates-Generate new client relations and strengthen existing client bond-Conceptualize effective client retention and referral programs-Track and manage marketing budget programs-Maintain and evaluate vendor relations-Execute life insurance application process from initial product introduction through premium procurement-Guide clients throughout APS requirements-Collaborate with carriers/vendors to fulfill prerequesites within industry timeline stipulations-Complete life insurance illustrations for client meetings via both software and carrier support-Prepare bi-weekly insurance book of business reports utilizing on-line account access and Excel-Support brokerage account management by processing applications, blotting checks, and assisting clients with various inquiry requests-Build account profile snapshots utilizing Excel, Act! and carrier site data

Weirton, Wv

-Defined start-up position parameters and expectations-Built brand awareness by introducing company concept to qualified partners through community outreach, advertising and workshops-Featured as guest speaker at various community organization meetings to promote services and educate consumers-Designed brochures, pamphlets, flyers, presentation packages and questionnaires-Decreased CPA through various streamling tactics, including vendor evaluations and altering lead nurturing techniques-Coined triage techniques that were used to educate support staff in national financial advisor coaching program-Addressed customer inquiries, interpret and deliver information for team assessment and propose suggestions

Greater Pittsburgh Area

- Appointed Personal CR Specialist for major telecommunications technology client within first 3 months of employment. - Increased retained clientele percentages for Pittsburgh district in the engineering and communications sector.- Negotiated hiring contracts.- Recognized cross marketing opportunities to successfully match candidate skill set with client qualifiers. - Provided guidance for candidates.- Identified, investigated and negotiated conflicts.- Self-educated technical terminology in various engineering fields to successfully place management candidates.- Managed candidate database to represent individual skill set match for corporate clients.

St. Clairsville, Ohio

- Flourished a "dead territory" into a top producing account zone.- Mended relations with lost accounts through relationship marketing and follow-up skills. - Created and redesigned billboard and print ads. - Planned and adhered to self-constructed weekly sales schedule.- Generated marketing touch program for client contact.

Greater Pittsburgh Area

-Re-designed forms and labels as a directorate member for individual clients based upon usage analysis results.-Awarded Sales Person of the Month for two consecutive months for attaining 193% and 323% of territory sales goals. -Completed product cost evaluations and vendor comparisons for qualified prospects.-Provided sales team with presentation materials and completed geographic facility print-cost evaluations.-Awarded Best Appointment Setting Skills in job training for "cold call" situations.

Bs Marketing, Marketing, Advertising

Activities and Societies: American Marketing Association, AMA Fundraising Director WVU Chapter, SADD, Arbor Foundation Speaker.

Education record