Velvet Chainsaw Consulting is a business improvement consulting firm that helps conference and tradeshow organizers grow or transform their major face-to-face programs. VCC is comprised of a team of industry experts who are change agents for where conferences and tradeshows need to evolve. Clients engage the company for large projects to solve these problems:* Improving attendee acquisition & loyalty (including next generation participants)* Differentiating with premium learning experiences* Fostering more connections & community* Increasing exhibit/sponsor sales & value

eventcore® provides customized online event technology solutions, with a primary focus on event registration. From customizable processes and UX matching our customers’ exact specifications, to top-tier data collection and reporting, our unsurpassed industry acumen gives us a deep understanding of today's needs for innovative event technology. Brought on as a business advisor and hired as the leader of the Technical and Client Services groups to provide customized event technology solutions. • CREATED a professional project management organization to improve workflow, communications and resource utilization increasing project level margins by more than 20%. • REALIGNED and integrated roles to pivot from in-person event services to all digital services during the pandemic. Cross training increased project throughput and reduced costs. • DEVELOPED Key Performance Indicators to effectively track effort against projects and manage capacity increasing average billable hours by 15%. • IMPROVED client onboarding process including the development of an intake form to reduce turnaround time of deliverables.

Responsible for the overall service and delivery of websites, systems and reporting for event registration, housing, call center and logistics operations for more than 400 events annually - including many of the largest conventions in North America. Led a team of more than 250 staff operating from 3 major service centers. Managed and provided financial oversight for a cost of sales budget of more than $17M.• IMPROVED CUSTOMER EXPERIENCE to achieve a client retention rate of greater than 95% by transforming the client journey map and engagement points• ALIGNED and INTEGRATED multiple departments including IT, finance, accounting, sales and service teams by breaking down silos by incorporating a professional project management approach improving process hand-offs, communication and timely escalation• CREATED and FORMALIZED key performance indicators and benchmarking for each department which improved performance, quality and employee morale• UTILIZED lean and agile management methods to uncover efficiencies, improve automation capabilities and test new approaches which led to improved user experience and staff capacity• REDUCED cost of sales budget by 5% while supporting an increase in event counts and revenue of more than 12%. Achieved by improving workload scheduling, time tracking and portfolio management• LED STRATEGIC INITIATIVE resulting in the new market growth providing registration and housing services for Gaming and Enthusiast events• EXECUTED two large office moves resulting in cost savings while providing a newly designed and collaborative office environment• REDUCED call center cost per contact by more than 28% while improving speed of answer through the use predictive analytics for scheduling and incorporating PT labor for peak demand periods• CREATED new field services model using cloud-based technology to significantly reduce guest wait times for large events

Promoted and relocated to integrate three organizations post acquisition. Responsible for aligning and streamlining multiple departments and systems to provide consistent client delivery of services. • CREATED a project management team (PMP) to coordinate services resulting in greater accountability and an average labor hours savings of 15% in the first year followed by an additional 10% in year two • DESIGNED support teams with system expertise to assist with system migration, training and ongoing support resulting in the elimination of outdated platforms and accelerated development of a new system. Migrating to one system doubled the productivity within a four-year span • REORGANIZED resources to significantly reduce costs associated with 3 separate leadership teams

Hired to turnaround and lead the client services department focused on developing and providing client registration and housing websites, systems and reporting. Worked closely with internal and external IT groups to create, enhance and stabilize a proprietary system while also developing relationships with external software partners to provide turnkey services. • DEVELOPED internal pricing and underwriting tools to bring greater transparency and significant improvement to P&L. • IMPROVED morale and confidence in service delivery with direct, caring communication style, implementation of quality control and clear performance expectations• RECEIVED company’s highest award in 2004 for excellence in departmental results and financial impact to the business