Pam Daly Email and Phone Number

Chief Marketing Officer and Managing Partner of Brand Marketing consultancy. Positioned the company to become a recognized authority in brand strategy, providing clients with the expertise and experience to uncover the values of their brands and develop strategies that provide immediate financial return for their business. Created a proprietary approach to the brand strategy development process that helps clients establish value propositions that delivers both functional and emotional benefits, the cornerstone of strong brands. Specialize in teaching the methodology of the process, walking clients through a re-branding initiative, and then exiting once the company has mastered the techniques. Manage day-to-day operations and development efforts of consultancy.

Created and directed the marketing arm of the Strategic Alliances Department to provide marketing/account management for all strategic alliances undertaken by the corporation and assisted in the development of strategic marketing plans for all Gaylord-owned business units.• Managed 36+ strategic alliance/partner relationships and developed fully integrated marketing and promotional programming using Gaylord assets to deliver ROI to partners such as American Express, Chevrolet, Coca-Cola, American Airlines, Kraft Foods, Office Depot, and others.• Developed a process to determine and report ROI to partners resulting in the renewal rate of over 90% in sponsorship revenue within a six-month period.• Assisted over 20 Gaylord-owned business units, including the Opryland Hotel, Grand Ole Opry, and Ryman Auditorium in the development of strategic sponsorship and promotional plans that would increase brand/product awareness, generate income and offset expenditures while maintaining consistency within overall corporate objectives. Developed the first integrated promotional plan for hotel special events that contributed over $700,000 in ticket revenues for one 8-week event alone.• Directed the activities of all Account and Marketing Managers in the development and management of marketing programs that resulted in revenue generation or expense reduction.

Created the event marketing function. Designed the strategic plan and policy procedures establishing the discipline as a legitimate marketing tool for the company. Developed national programs to strengthen company image and promote its brand to achieve sales and profit goals consistent with the overall business plan. Successfully built arsenal of unique national events that effectively communicated the overall brand message to a national audience.

Created the event marketing function. Designed the strategic plan and policy procedures establishing the discipline as a legitimate marketing tool for the company. Developed national programs to strengthen company image and promote its brand to achieve sales and profit goals consistent with the overall business plan. Successfully built arsenal of unique national events that effectively communicated the overall brand message to a national audience.

Developed, executed and evaluated marketing and advertising plans for assigned national brands.• Successfully launched several new national products, most notably, the Big Bacon Classic, which achieved record total beef sales in the launch phase and 79% national product awareness during its 8-week national introduction.• Achieved company strategic goals of increased sales and awareness of the Old Fashioned Combo Meals Program by combining the design and implementation of a new national in-store merchandising campaign with a broadcast media communications plan. The resulting 39% system-wide increase in combo sales stood out as the most significant factor affecting the 111+ million-dollar profit from soft drink sales in 1993.• Supervised national advertising and promotional agencies in the development of programs supporting strategic plans.• Developed and produced communications materials for the implementation of national marketing plans for Field Marketing and Franchise System.• Supervised Coca-Cola's involvement as a brand marketing partner.

Account Executive managing regional McDonald's Franchise account. Developed, executed, and evaluated regional and local store marketing and promotions programs including all broadcast and print media advertising campaigns, as well as in-store point-of-purchase from creative concept through production, placement and evaluation.

Account Executive - Long John Silver's Restaurants Integrated, coordinated and implemented National Print Media Advertising Program for Long John Silver's. This effort brought about the creation and implementation of a new database-driven program to service client print placement needs.