Dennis Keeley Email & Phone Number

Atlanta, Georgia, United States

Grew territory to $1.9 billion bringing in $600 million in new assets in single year. Strengthened relationships with existing accounts; identified business opportunities through referrals; made numerous presentations to advisors, investors and financial advisory organizations; educated on vetting process of specialist managers to develop portfolios, tax efficiencies, caliber of financial analysts, breadth of services and top companies using money management services; interviewed advisors prior to meeting investors to understand needs and issues; Was 1 of top 3 territories in country.Added 38 new advisors and $40 million in assets to SEI’s private trust company. Obtained qualified referrals from existing clients; participated in advisor study groups; set up seminars for advisor groups Converted many advisors’ books of business to company’s asset management program over last 5 years. Conducted business assessment of advisor’s entire operation and book of business e.g. profiling all investment products used (i.e. mutual funds, annuities, ETFs)

Called on investment advisory firms and broker/dealer reps to promote interest in the SEI investment management program; made sales presentations and case support on high net worth accounts.Devised training initiative and trained sales force on new “goals-based” investing process/strategies and investment product. Emphasized process product developed to prevent emotional reaction to volatile stock markets and keep investors from deviating from investment strategy; educated on risk tolerance questionnaire and scoring guide; led Q&A. Program achieved 50% adoption rate; prevented many investors from selling off revenue producing assets.

Responded to investment adviser leads and developing new business relationships; attended investment professional conferences to promote adviser services, manage client relationships (client visits) and manage projects.Led project to develop new investment advisor services marketing kit for distribution to brokers. Drafted language promoting strengths of company’s services for brochures and ads in trade journals i.e. Dow Jones Investment Advisor Magazine, Investment News and Financial Planning Magazine; negotiated ad space; evaluated/monitored effectiveness of kits and ads; produced reports on number of calls generated from ads and kits. Created awareness within broker community; calls increased 15%.

Position Summary FormatChampion business growth through the cultivation of relationships with new advisors to the AssetMark platform. Provide investment, relationship and practice management solutions to support advisors in their mission to help clients achieve wealth, independence and purpose. Collaborate with service and operations staff to establish deep advisor relationships based on mutual understanding and trust to create great outcomes for their businesses and their clients. Bulleted Responsibilities Format• Meet with advisors to learn about and understand their critical business issues and obstacles to growth• Support advisors with best developed practices and custom solutions tailored to their business needs• Build upon advisor relationships with support network across AssetMark service and operations teams • Participate and lead conversations about industry trends, challenges, and opportunities via broker dealer conferences and other relevant industry forums.• Coordinate a superior and seamless on-boarding experience for all new AssetMark advisors • Oversee meeting with advisor and all staff, technology training, and review of consulting support• Provide ongoing communication to ensure all advisor needs are met.

Managed 10 employees.Streamlined daily trade process within single omnibus account holding assets of large discounters i.e. Schwab, DLJ Pershing, TD Ameritrade as part of task force. Recognized need to reduce trade errors from phone/fax requests submitted late in day; co-developed bulk trade form for clients ordering large trade requests; co-designed audit process; instituted time cutoffs to give reps ample time to enter trade. Saved ~3200 man-hours annually; reduced processing errors dramatically. Designed/Led training program for 25 client relationship managers on best practices and superior client service. Developed topics for instruction e.g. handling irate client situations, proper follow-up skills on customer requests (research & communicating reasonable timeframes of turnaround on answers), effective communication skills (i.e. proper profiling and probing to get to issues); set up hypothetical scenarios for role playing; established performance metrics; provided feedback and suggestions for improvement. Managers received high scores on annual client satisfaction survey.