Product management lead for the LOCALACT digital marketing platform, which allows multi-location and franchise companies to scale digital marketing programs, including paid search advertising, paid social campaigns, review monitoring, and business listing and presence management.Responsible for the product backlog, prioritization, and software feature roadmap. Manage feedback, requests, and coordination with internal stakeholders and clients to understand needs, develop solutions, and create technical platform requirements.Managed Product & Business Analysts, overseeing their contributions to the roadmap and requirements.

Provided analysis, research, and requirements for development of the LOCALACT digital marketing platform. Served as the lead product representative in an agile development team.Managed product requirements, user stories, technical details, acceptance criteria, and the product backlog in an agile team. Led QA and product update releases.

Led research and relationship growth for local search partners and vendors. Provided critical analysis on pursuing new opportunities to advance the agency's local search and local listing services. Worked with the Technology Department to provide project management, analysis, documentation, and testing for enterprise management and reporting software.Managed local search client accounts, providing initial on boarding, strategy recommendations, execution, and ongoing reporting and analysis.

Developed, implemented, and analyzed cross-channel advertising campaigns for clients including US Bank, Delta Air Lines, 3M, and Carlson Hotels. Managed campaigns on social, search, and display advertising channels, and served as lead resource for asset trafficking, technical configuration, and tracking implementation.Designed and executed client-facing reporting and analysis across all channels, providing insights into campaign performance and recommendations for optimization. Provided support during all stages of the media planning process, and worked directly with publishers to ensure campaigns launched and ran successfully, both in traditional and digital media channels.

Researched, wrote, and edited articles for several publications in the Twin Cities Metro Area, including Minnesota Parent and Minnesota Good Age. Also contributed to readership research studies and market analysis.