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Technology Management • Servant Leader • Customer Experience (CX) • CRM Marketing Technology • Customer 360 Development • Customer Data Platform (CDP) • Digital Channel Development • Agile Scrum Methodology • eCommerce Development • Digital Content Management • Web Development • Globalization Strategy • B2B Digital Platform • AWS Solution Architect • Customer Care ChannelsHighly professional IT executive, Product Development Director, and Business Relationship Manager with over 20 years of experience working with Fortune 500 companies across different industries, including hospitality, retail, and healthcare. Accomplished at strategically collaborating, innovating and aligning priorities with stakeholders to ensure expectations are realized, managing multimillion-dollar projects, and directing cross-functional teams.Successful at directing all stages of digital product development and B2B eCommerce platform initiatives consistently improving user-experience and guest satisfaction while driving incremental revenue. ➤ Certifications include: AWS Certified Solution Architect Associate, Certified Agile Product Owner, Certified Agile Scrum Master.➤ In recognition for outstanding contributions, I have received several awards throughout the years, including two Starwood Gold Star Awards and one Most Valuable Player Award.
Abbott
View- Website:
- abbott.com
- Employees:
- 149380
-
Senior It Director, Global Digital And Sales Operations (L5)AbbottCalifornia, United States -
Senior It Director, Global Digital / Sales Operations (L5)Abbott Jan 2021 - PresentAbbott Park, Illinois, Us -
It Director, Global Digital / Sales OperationsAbbott Oct 2018 - Dec 2020Abbott Park, Illinois, UsResponsible for a globally distributed team of 20 IT Business Relationship Managers (BRMs) and Business Analysts, I drive the IT vision and strategy to ensure the Commercial and Digital IT portfolio enhances organizational strategy through successful, consistent, and predictable delivery of programs, projects, and applications for every geographic market Abbott Diabetes Care serves.Some key accomplishments include:➢ Business Operations: Developed enterprise technical strategy and solution architecture to align regional business unit’s technology implementations across Commercial Excellence Sales Operations, Customer Relationship Management, Marketing Operations, and Digital eCommerce.➢ Operating Model: Pitched Senior Executives a more effective operating model for ADC’s Marketing platform, Adobe Experience Manager (AEM), relying less on vendors and more on strategically placed headcount within an Agile methodology. Slashed $700K annually, increased operational throughput by 2X and improved quality and SEO scores by more than 100%.➢ Customer Engagement: Strategically envisioned and influenced ADC Executive Leadership in the value of a Customer 360 engagement program focused on gaining better customer insights through a Customer Data Platform (CDP) across Salesforce CRM, Marketing and Customer Service while driving platform loyalty and retention within the customer base.➢ Operational Excellence: Defined a Commercial Maturity Model for ADC focusing on the division’s evolution of CRM, eCommerce, Commercial Excellence Sales Operations, and Customer Service, enabling the business to understand industry benchmarks and where investments needed to be made to achieve future growth margins. -
Director, Digital It Product Development/Business Relationship Manager (Starwood)Marriott International Sep 2016 - Aug 2018Bethesda, Md, UsIn this leadership role, I took an active part in establishing a seamless transition between Starwood and Marriott Digital IT systems post-merger while ensuring a smooth and consistent transition for customer and associate experiences.Some key accomplishments include: ➢ Spearheading a Call Center application integration strategy while negotiating with Marriott IT Call Center leaders and Solution Architects to drive alignment on business goals, roadmaps and architectural plans; ensuring a successful, coherent associate experience through the transition to Salesforce.➢ Leading Starwood Digital Content model ETL for Marriott Digital Content Management team, performing transformation across models of hundreds of template definitions and thousands of unique pieces of content.➢ Scripting and piloting an algorithm to scrape 44k unique Starwood URLs to successfully identify and transform all rich SEO content to Marriott's desired schemas.➢ Partnering with Starwood and Marriott Globalization teams to identify cross-company globalization strategy and system impacts for digital channels post merger.➢ Mentoring and supporting a number of direct reports through the transition of becoming Marriott employees and advocating for their inclusion in the transition and as part of Marriott's future plans. -
Director, Digital It Product Development/Business Relationship ManagerStarwood Hotels & Resorts Worldwide, Inc. Feb 2013 - Sep 2016Stamford, Ct, UsAs IT Director, I oversaw all related product strategy, and developed and coordinated long-term roadmaps for Starwood's customer and associate digital touch-points. Collaborated with multiple business units to cultivate trust and solicit project support and commitments. Gained alignment of product vision and priorities with business stakeholders while leading a team of technical project managers to strategically execute project work. Contributed high-level technical analysis and solution design across a highly complex and matrixed organization.In addition, I led the application development of revenue driving corporate contact centers applications. Across all disciplines, I supervised project managers, application owners, delivery leads and solution architects in order to ensure all projects met their specifications and requirements.Some key accomplishments include: ➢ Developing strategic relationships with business executives and set product priorities while maintaining program alignment across the Digital IT organization.➢ Spearheading digital transformations that led to groundbreaking guest experiences, enabling the development of Keyless Mobile check-in services and on-property Meetings App. ➢ Slashing annual expenditures by $2M for each of the brand’s omni-channels. ➢ Reducing product launch by 30% by consolidating display templates into common cross-brand layouts and components. ➢ Implementing Agile methodologies, which increased brand visibility. This ultimately also increased the annual release frequency by 20%. ➢ Developing a web-based call center application, which reduced the average handle time (AHT) for all call center agents by 5% across the national toll-free numbers. -
It Director – Digital Ecommerce TechnologyDorel Sports Apr 2010 - Feb 2013Wilton, Ct, UsDuring my tenure as the retailer’s IT Director, I managed an annual budget of $1.2M and oversaw all IT strategies, including cloud infrastructure and application licenses. I also developed eCommerce strategies and liaised with third-party vendors.Key accomplishments include:➢ Saving $400K in annual expenditures and reducing product launch time by 50% by migrating web applications into one AWS Magento eCommerce platform. ➢ Increasing monthly revenues by $2.75M by directing the B2B digital platform integration, which improved the overall online order experience.➢ Receiving an MVP Award in the first quarter of 2012. -
It Director – Web Application DevelopmentStarwood Hotels & Resorts Worldwide, Inc. 2007 - Apr 2010Stamford, Ct, UsWhen I first joined Starwood, I served as a Senior Front-End Developer from 2002 to 2005, during which period I managed all aspects of the Content Management System (CMS) and spearheaded the group’s first social media venture. As the IT Director, I supervised a 10-member team of full stack developers and managed all stages of IT development, including multimillion-dollar digital projects. While serving as a Release Manager, I introduced an improved customer-facing production environment. Additional key accomplishments include:➢ Increasing developer efficiency by 200% and reducing product launch time by 50% by leading and directing the web architecture shift to an MVC framework. ➢ Spearheading online rebranding efforts for Sheraton, Westin and St. Regis, which resulted in a $2B revenue increase. ➢ Reimagining the group’s loyalty program, SPG, by introducing innovative user features and tools that attracted 100K daily customer logins and generated $1.04B in annual revenue. ➢ Gaining recognition for outstanding performance with two Starwood Gold Star Awards in 2005 and 2006. -
Senior Web Application DeveloperStarwood Hotels & Resorts Worldwide, Inc. 2002 - 2007Stamford, Ct, Us -
Senior Web DeveloperThe Atlantic Group 2001 - 2002
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Web DeveloperModem Media 1998 - 2001
David Kersting Skills
David Kersting Education Details
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Ithaca CollegeBusiness/Corporate Communications -
Carmel High School (Carmel Ny)
Frequently Asked Questions about David Kersting
What company does David Kersting work for?
David Kersting works for Abbott
What is David Kersting's role at the current company?
David Kersting's current role is Senior IT Director, Global Digital and Sales Operations (L5).
What is David Kersting's email address?
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What is David Kersting's direct phone number?
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What schools did David Kersting attend?
David Kersting attended Ithaca College, Carmel High School (Carmel Ny).
What skills is David Kersting known for?
David Kersting has skills like E Commerce, Web Development, User Experience, Cms, Strategy, Content Management, Digital Strategy, Web Project Management, Information Architecture, Cloud Computing, Agile Methodologies, Leadership.
Who are David Kersting's colleagues?
David Kersting's colleagues are Damla Seven, Anoop Rana, Sonia Hamrouni, Libby Farney, Ceylan Denli̇, Kemelo Moeti, Irene Okeoma.
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