Manage all content production and messaging strategies across organic and paid channels on a part-time, volunteer basis (including paid ads, social, PR, and more).Ensure content production timelines are upheld across all deliverables, including podcasts, video clips, and social media.

Built, oversaw, and implemented strategies for demand generation, brand development, go-to-market, and positioning across all of Telestream's product portfolio, providing comprehensive solutions to broadcasting, media & entertainment, corporate, and other key market verticals. Focused on content creation and production use cases, including products like Vantage, PRISM, Wirecast, and Sherpa.

Oversaw product marketing for Telestream Production and Streaming Products: Wirecast, Wirecast Gear, Sherpa Stream, ScreenFlow, and Switch. Solutions for live video streaming, video production, VOD hosting, and content management.Collaborated cross-functionally to produce marketing collateral, employee/channel enablement materials, virtual/hybrid events, and content activation programs, leading to promotion from Product Marketing Manager to Solutions Marketing Manager.

Oversaw and launched marketing programs to generate revenue pipeline for Sherpa, leading to record-setting platform usage (over 11,000 events) and acquisition by Telestream in Fall 2021.

Led, monitored, and optimized product and content marketing initiatives across PR, email, web, social, and other channels, leading to Year-over-Year revenue growth of over 500%.Managed the production of multimedia content from ideation to completion, including audio, video, and written content. Created all in-house videos, including scripting, producing, filming, editing, scoring, and publishing. Video types include live action (e.g. talking heads, testimonials, webinars) and motion graphics (e.g. animated product explainer videos, branding videos, promotional clips).

Oversaw all content marketing, social media, sales enablement, and creative services development.Developed marketing strategies and go-to-market plans for the organization as a whole.Worked with industry analysts to develop thought leadership content that spoke to overarching industry trends and topics.Created and developed sales, product, and marketing content, including videos, eBooks, data sheets, whitepapers, and infographics.

Project managed collateral production for client marketing assets, such as case studies, press releases, whitepapers, customer testimonial videos, webinars, and data sheets, as an Editorial Board Member.Implemented, monitored, and optimized campaigns for client advocacy and awareness, resulting in 155% growth in APAC customer base and 37% growth in total customer base Year-over-Year.Independent Enterprise Software Maintenance and Support for SAP and Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion and RETEK software.

Leading to Gigya's acquisition by SAP in 2016, I worked directly with customers to secure contacts for media and marketing opportunities. I also led Gigya's in-house video production, developing the video content strategy and producing video content; oversaw case study production process, including identifying potential candidates, writing case studies, proofreading, and securing approval; and helped manage content on the website to ensure accuracy of information and compliance with contractual specifications.Beyond these core responsibilities, I also:- Managed and oversaw projects from all facets of the organization, including Sales, Marketing, Client Services, and Product teams, and ensured their completion.- Measured client satisfaction through NPS and other metrics using third-party surveying and content creation tools.- Influenced and guided many other aspects of the larger organization, such as event/webinar strategy, content production, presentation design, and developing language in software license agreements.

Liaised with individuals at large enterprise companies about Gigya's platform.Helped plan private events and functions for high-profile executives.As the #1 top revenue producer, I helped secure over $600,000 USD in revenue for the company.

Liaised with people looking for more information about Gigya's platform.Collaborated with others on the marketing and web design teams to help redesign the website.Oversaw production and release of internal training and client-facing instructional videos. Tasks included editing, producing, directing, composing soundtracks, and scripting.

Generated viral media content for various platformsWrote, filmed, produced, and directed shorts for marketing purposes

Oversaw and published all social media content and public collateralConducted communications between 8200+ Facebook followers and with 5100+ email recipients