Manage technical operations for the Traveler Engagement & Loyalty team

Client Industry: Travel, FinTech

• Primary point of contact and technical lead for a multi-million dollar revenue-driving travel client, managing their transactional and automated email marketing programs. • Lead cross-functional projects from initiation to closing. Responsibilities include managing documentation processes, updating project plans, drafting business requirements documents, providing project scope and timelines, and cultivating relationships with multiple teams within the client organizations (marketing, data science, business intelligence, product, and creative teams)Client industry: Travel, Retail, Telecom, FinTech

• Responsible for driving client programs forward and helping them grow strategically. Manage day-to-day operations of accounts to ensure projects are delivered on time and of the highest quality. • Direct and sustain strong relationships with teams (both US and offshore resources) and lead projects requiring cross functional team work. Establish and maintain recurring client touch bases, organize and compile all relevant info, acted as first line of management on client requests.• Manage an internal team against immediate short-term projects and/or campaigns, with an understanding of long-term planning requirements and growth of the business.• Push the envelope of ground-breaking strategies for designing and executing successful integrated lifecycle email programs.• Deliver weekly reporting to client, call out top performing campaigns and identify trends.• Gather business requirements, identify and scope quality programs to ensure they exceed the client's expectations and industry standards. Analyze key email performance indicators and identify opportunities for optimizing results.Client industry: Travel, Telecom

Managed digital marketing projects on behalf of the Product Innovation team, establishing priorities including the planning, design, testing, and implementation of projects designed to acquire new donors and cultivating existing donors to ensure a quality donor experience.

Provided project management and digital leadership for the multicultural marketing team. The multicultural marketing team's focus was to provide potential and current donors and partners with tailored opportunities that were culturally and linguistically relevant in order to transform both the lives of children and the hearts of donors.

Monitored and maintained technical operations of the Customer Communication department of World Vision by monitoring, tracking, investigating and reporting key indicators to management and VP of Operations to ensure efficiency and effectiveness thereby meeting the established service level goals.

Provided premium service (telephone and written) to existing donors and prospects.