Dawayne K. Email & Phone Number

New York, New York, United States

New York, New York, United States

Currently serving as a digital creator across the Diageo portfolio, primarily focusing on the growth of the Captain Morgan brand.Key Responsibilities:- Own and develop creative concepts in partnership with a copywriter/supporting creators.- Essential resource for high-level graphic design and motion graphics lifts.- Staying up to date with current industry/pop culture trends and leveraging them in content.- Working alongside a strategy team to assess organic… Show more Currently serving as a digital creator across the Diageo portfolio, primarily focusing on the growth of the Captain Morgan brand.Key Responsibilities:- Own and develop creative concepts in partnership with a copywriter/supporting creators.- Essential resource for high-level graphic design and motion graphics lifts.- Staying up to date with current industry/pop culture trends and leveraging them in content.- Working alongside a strategy team to assess organic performance, and uncover new learnings/insights.- Help to define success and KPIs for the client in context to where they're currently at on their journey in finding relevancy with their recruit audience.- Help shepherd in a new class of classic/unconventional creatives through mentorship, interviewing potential new hires, and hosting literal lessons on how to navigate all facets of the ad industry from platform best practices to software.For additional context, the "Creator" role is a reflection of Vaynermedia's thesis statement, "marketing for the now". The role represents the cultural shift in social media that has de-romanticized traditional forms of advertising such as TVC, print, and digital banner ad placements; in favor of scrappier/more social first executions (i.e. TikToks, Reels, stories, & various other forms of organic social posts).Similar to the classic role of "Art Director", the Creator role showcases an ability to own projects from start to finish, pitch directly to client, construct successful marketing campaigns, and autonomously ideate/create content at scale; all whilst serving as a mentor to more junior creatives. With the primary distinction being that the Creator role prioritizes conducting multiple trials and using platform best practices to tap into cultural insights that ladder up to a "big idea" (Super Bowl Commercial, Product Launch, On The Ground Activation, etc.); versus starting with the big idea out the gate. Show less

Greater New York City Area

Served as head of Design Team for Gary Vaynerchuk's personal brand team, Team Garyvee. Specialized in design, strategy, community management, and publishing posts for @garyvee on Instagram/Instagram stories.@GaryVee Instagram Organic Results:- Account Growth: 1.8M ---> 8.3M- Published Posts: 500+- Highest Over-Indexing In-Feed Post: 2.5M Reach | 215.5K Likes (1.8x Average Benchmark)- Highest Over-Indexing Swipe Up Campaign: 25K Link Clicks (10x Average… Show more Served as head of Design Team for Gary Vaynerchuk's personal brand team, Team Garyvee. Specialized in design, strategy, community management, and publishing posts for @garyvee on Instagram/Instagram stories.@GaryVee Instagram Organic Results:- Account Growth: 1.8M ---> 8.3M- Published Posts: 500+- Highest Over-Indexing In-Feed Post: 2.5M Reach | 215.5K Likes (1.8x Average Benchmark)- Highest Over-Indexing Swipe Up Campaign: 25K Link Clicks (10x Average Benchmark)Lead Designer for @GaryVee's Spotify & Apple Music playlist "Monday to Monday":- Over 100+ Weeks of playlist creative- Playlist Growth from 0 to 77K Followers on Spotify- Album release paid media strategy & creative for @TierraWhack's "Whack World"Creator & Strategist:- @GaryVee on all Social Platforms & Paid Media- @WineLibrary on all Social Platforms & Paid Media- @EmpathyWines on all Social Platforms & Paid Media- @One37PM on all Social Platforms & Paid Media- @WineTexts on all Social Platforms & Paid Media | Site Design and Brand IdentityAlso assisted in content creation for brands like Fanatics, K-Swiss, Miracle Whip, Stella Artois, Budweiser, Diageo, The Sasha Group, Topps, and many more. Show less

Greater New York City Area

Oneida, Ny

Served as an entry level Graphic Designer for Oneida Nation Enterprise's in-house Creative Department. Primarily owned the creation of physical and digital marketing materials for events hosted by Lava Nightclub.Key Responsibilities:- Created promotional event flyers on a weekly cadence, resized to fit various social specs/dimensions.- Created event exclusive microsites and landing pages, working alongside developers to get them live.- Created signage for… Show more Served as an entry level Graphic Designer for Oneida Nation Enterprise's in-house Creative Department. Primarily owned the creation of physical and digital marketing materials for events hosted by Lava Nightclub.Key Responsibilities:- Created promotional event flyers on a weekly cadence, resized to fit various social specs/dimensions.- Created event exclusive microsites and landing pages, working alongside developers to get them live.- Created signage for experiential activations across the resort and casino.- Provided copy and participated in pitches for local Radio & TVC placements.- Served as a project manager and producer for video production.- Assisted in print and production. Show less

Syracuse, New York

Served as a remote graphic designer and social media strategist. Produced marketing materials for various fundraising campaigns and created/scheduled/project managed content for the brand’s social presence.

Syracuse, New York

Served as a creative intern in exchange for school credit and professional development. Assisted in art direction and numerous design lifts on local B2B projects. Also participated in client presentations and brainstorms.