• Designed and prototyped a Donation Management System tailored for micro-donations, leveraging ChangeUp's existing APIs. With a comprehensive analytics suite, users easily create, configure, and deploy intelligent "donate-at-checkout" widgets.• Crafted high-impact presentation materials including decks and websites, securing interest from industry giants like Mastercard, Apple, Visa, Popsockets, and Square.• Took the lead in designing Mastercard's Donate mobile app, launched amidst the global pandemic, and optimized with ChangeUp's technology for charitable giving.• Pioneered the client onboarding process by designing a comprehensive deck and protocol, streamlining the integration of ChangeUp's Salesforce Commerce Cloud cartridge into new clients' eCommerce ecosystems.

• Spearheaded UX and Design for MRG Suite, a multi-tenant, multi-user platform aiding forensic examiners in California. Collaborated closely with the technical PM and lead architect to bring the vision to life.• Streamlined forensic and mandatory reporting by implementing a platform scalable from 2-3 person medical teams to large county hospitals in California. Enhanced communication with law enforcement, DA's offices, and advocacy groups.• Designed and executed California's 923 Sexual Assault form's UX and UI. Orchestrated a skilled design and dev team, managing ongoing budget and UX improvements. Led client pitches and internal team direction.• Directed the UX/UI design for DVRR, a specialized SaaS platform, resulting in a 175% surge in admissions of domestic violence survivors to Alameda County's Family Justice Center.• Co-founded MedReportGuard and spearheaded design and branding. Actively pitched and strategized with state-level government organizations to secure partnerships and drive platform adoption.

𝗛𝗮𝗻𝗱𝘀-𝗼𝗻 𝗹𝗲𝗮𝗱𝗲𝗿 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗮𝗻𝗱 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀, 𝗮𝘀𝘀𝗲𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗳𝗼𝗿𝗲𝗻𝘀𝗶𝗰 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝗱𝗮𝘁𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀/𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗳𝗼𝗿 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗸𝘁𝗼𝗽 𝗱𝗲𝘃𝗶𝗰𝗲𝘀.Responsible for the company's day-to-day management, people, projects, accounts, creative direction, and strategy for B2B B2C clients, from startups to globally recognized brands. Some notable successes include:Orchestrated digital marketing for major Hollywood studios, including Paramount Pictures, Warner Brothers, Disney, and NBC Universal, leading creative teams on over 50 film campaigns. Managed the entire creative process from concept to execution, significantly impacting these movies' profiles during award seasons. Contributed to Paramount campaigns that amassed 1,047 award nominations and 418 wins, including 10 Oscars over a decade.Successfully led two redesigns of OPI.com, significantly enhancing OPI's "Digital IQ" by 54% in 2015, as recognized by L2, Inc. Optimized user experience and integrated with Amazon e-commerce. Developed and executed diverse digital marketing campaigns; managed budgets, projects, and client relations, contributing to OPI's digital growth and success.Led a 2014 Webby Award-winning overhaul of Emmys.com, transitioning to the latest Drupal version, delivering a responsive design, and introducing fresh features in time for the Primetime Emmys. Spearheaded UX and visual design for the Television Academy's Nominations platform, streamlining thousands of Emmy applications across 100+ categories. Unified branding across multiple Academy platforms, ensuring a cohesive visual identity for members.

𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟮𝟱-𝟯𝟱 𝗨𝗜 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝘁𝗼𝗼𝗹𝘀 𝗳𝗼𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. 𝗔𝗱𝘃𝗶𝘀𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀.Designed and built the first B2B sales platform for Nestlé, automating orders with their retail partnersCollaborated with content strategy, information architect, technical development and QA teams for all digital product launches