Established in 1992 as two showroom locations in The Lighting District of New York, Lighting New York (LNY) has since evolved into a leading retailer in the eCommerce realm of the lighting industry. As lighting experts in both residential and commercial settings, as well as indoor and outdoor environments, LNY provides outstanding customer care and over 100 years of combined Lighting Expert experience, ensuring that all of your needs will be met, concerns will be alleviated, and your home will be perfectly decorated and illuminated for years to come!

Create and Craft is a UK-based television shopping network dedicated to the craft and hobby market. Along with its general merchandise shopping channel, Ideal Shopping, we lead the craft market in the United Kingdom while broadcasting live every day on Sky, Freeview, Virgin Media, Freesat and multiple online and Over The Top streaming devices.In 2014, Create and Craft piloted an American channel with a variety of partnerships in the industry along with craft retailer Joann Fabrics. After a successful 6 month pilot, a go-forward strategy was implemented and a leadership team was required. I was recruited to lead the marketing and eCommerce operations while also preparing the company for a growth investment.In late 2015, the organization was sold to Blackstone Financial with the focus on maintaining the UK market leadership and significantly growing the US presence. As Vice President of Marketing and Digital, I’ve assembled a world-class team and together we’ve achieved several milestones to date:- Established and setup the US headquarters in Grand Rapids, MI- Led Customer Acquisition strategies for online, offline, and on-air activities with cross functional teams in the US, the UK, and Customer Service in the Philippines.- Established digital marketing strategies and Return on Ad Spend (ROAS) models- Developed customer RFM bands and a consistent customer voice- Driven continual improvements to the digital selling platforms which have yielded 35% increases in conversion rates Year over Year.The eCommerce team is responsible for over 75% of all company revenues and works in tandem with our Live television studio in London, England to broadcast live to approximately 40 million homes throughout the US.

The Digital Commerce and Marketing Strategy division of Perficient is an industry-leading team devoted to eCommerce and transactional focused organizations. Perficient leverages platforms like Magento, Hybris, Demandware, Sitecore, and Insite along with our strategic leadership in SEO, PPC, Email Marketing, and other technologies to enhance our customers omni-channel presence and experience.As National Account Manager, I work with key clients to develop the strategies that allow for well-rounded, platform-agnostic decisions which drive profitability and appropriate impact to their conversion funnels. Using my experience and the deep knowledge and breadth of our team, we are able drive impacting results for the best return on investment for platform development, enhancement, optimization, and marketing.* Perficient acquired Grand River on 12/18/2014

* Grand River was acquired by Perficient on 12/18/2014Grand River is an eCommerce consulting company providing design, development, branding, marketing, and optimization services to major retailers, manufactures, and distributors. Strategically located in Ann Arbor, Michigan we create an on-line user experience sparking revenue across all channels. Our experience with leading e-commerce platforms such as Magento, Demandware, Hybris, and OCP help us guide high-volume transaction businesses to the platform that best meets their needs.I have the opportunity to lend my experience to Grand River clients providing them insight and knowledge that can help them make the most of their eCommerce operations. From eCommerce platforms to best practices in the industry, it is my goal to guide the development of transactional websites that look good, perform well, and exceed operational and revenue goals.

Family Christian Stores® is America's leading specialty retailer with nearly 300 locations and over 4,000 employees in 36 states dedicated solely to the $4.3 billion Christian retailing market. Family Christian Stores® sells Christian products and church supplies through its chain of stores and via the Internet.Responsible for the organizations full multi-channel strategy and the eCommerce P&L. I led the initiative to turn a declining eCommerce operation into a profitable business unit in the first 6 months while also leading the re-platform to Magento Enterprise.Developed the strategies and the teams to embrace social media, display marketing, ad words, predictive analysis, and site merchandising analytics. These changes drove significant increases in traffic, average basket and conversion rate in the first 18 months and established the processes for continuing the growth. Integration of the brick and mortar stores for ship-to-store functionality and developed the road map for allowing orders to be taken within the stores.Led the initiatives to embrace digital music and eBooks, developed an eReading application and a branded Android tablet. Launched a mobile optimized version of the website in 2012.Played a lead role in the organizational rebranding, development of a loyalty program, and startup of a new child-company. Served as an active participant in both management and Board of Directors meetings and was a featured speaker in the 2012 Christian Book Association Digital Summit.

Integra, now Gilson, is an innovative leader in the marketing services industry offering everything from traditional off-set print to high-speed digital print and bindery, design services, direct mail, 3rd party logistics and fulfillment – all centered around a technology driven solution we call MindWire.Getting in at the ground floor of the MindWire conceptual development process, I directed the integration of the eCommerce platform with our fulfillment, print on demand, project management and invoicing.As Director of Technology and Fulfillment, I was responsible for 4 of the 7 business units in the organization. Led the development of over 20 custom Business-to-Business and Business-to-Consumer eCommerce sites, including multiple product innovations for 3rd party product fulfillment, print-on-demand marketing and web-based CRM data acquisition tools. Oversaw all custom development projects and internal integration. Our solutions paired eCommerce and distribution for some of the nations top retailers and brands, allowing us to see multi-fold growth in these business units over the course of only a couple of years.

Managed all aspects of the Information distribution of Print and sample materials including the production team, administrative team(s), and technology group. Orchestrated relocations and restructuring.