Market, sell and support monitoring, anesthesia and critical care products to the veterinary industry

Instrumental to overall strategic marketing, sales and product training; strategically assist in animal health product development, launch, and global distribution. Collaborate with internal staff, distributors and veterinary practices to professionally present Dental Stations, Digital X-Ray systems, various dental services, and unique application processes. Drive solution-oriented business development with detailed market analysis. Coach Distributor Sales and Veterinary Practice teams; and cultivate partnerships with Distributors. Administer CE lectures and hands-on wet labs; troubleshoot and repair equipment to ensure sales transactions. Enlarge sales by $1.5M, introduced 2 new in-network distributors, and strategically negotiate competitive agreements. Control marketing costs, trade show budgets, and optimize market share margins to boost profits and meet ambitious revenue growth goals. Discover trade show opportunities and coordinate regional/national sales events.

Strengthened business development for capital equipment sales across a multi-state territory in the Great Lakes and Northeast/Southeast Regions. Produced specialty tools to ensure the installation of capital equipment; generated training programs for Inside Sales Representatives.Key Accomplishments:  Consistently exceeded performance goals with innovative solutions to equipment performance. Assisted in coordination of equipment promotions to improve market share and brand presence.

Co-founded U.S. based location to encourage profitability of diagnostic laboratory equipment sells; piloted marketing and business development functions; and orchestrated multiple distribution channels. Developed a tactful marketing plan and established brand presence for chemistry and hematology analyzers specialized for Veterinarians.

Created and executed marketing plans selling diagnostic laboratory equipment including chemistry and hematology analyzers for veterinarians to the animal health market. Designed accompanying sales tools including promotions, brochures, sell sheets, advertising etc. Purchased Sensor Devices, 1998

Purchased by Heska Corporatation 1998: Introduced conceptual product market while ensuing FDA compliance for all products, Veterinarian and Human, including pulse oximeters, ECG, non- invasive blood pressure monitors; also esophageal cardiac recording and pacing. Compiled design specifications, evaluated pricing, and developed promotional material and training programs. Coordinated and conducted distributor training session. Conferred with veterinarians on clinical trials and reviewed positive and unexpected outcomes.