Dej K. Email & Phone Number

Writer bringing decades of work writing about and working in energy, and deep knowledge of and passion for climate and the Antarctic. Started my writing career as journalist at daily national newspaper in Australia covering energy, mining, banking and the financial markets. Freelanced on and off and returned to full-time writing in March 2022. Published in pv magazine North America, Solar Builder Magazine, pv magazine Global, Washingtonian Magazine, ASJA Journal, Consulting Today, Sunday Herald, and more. Author of two personal finance books published by John Wiley & Sons and have appeared on or been quoted in media ranging from Oprah to Bloomberg, Working Mother to Women's Day. I have spoken professionally at national conferences, both to business and consumer audiences, and erased any stage fright as a member of a comedy improv team performing at the Chicago Improv Festival. Deep experience ghostwriting opinion and industry insight pieces for CEOs and senior executives in the energy industry. Currently contributing to RTO Net Zero and Solar Builder Magazine while working on a book about climate and the Antarctic.

Richmond, California, Us

Co-founder, board observer, and marketing lead of energy storage innovator. Building go-to-market strategy and partnership strategies. Supporting fundraising and financial plan.Our zinc microsponges create rechargeable batteries with the power of lithium ion and the ability to challenge the $60bn lead acid market. Enables legacy lead acid manufacturers to easily convert one or more manufacturing lines to use the drop-in technology and produce a substantially more valuable, higher margin product. Suitable for mobility and stationary energy storage applications.

Phoenix, Arizona, Us

Brought business and marketing strategy to an integrated marketing and communications agency. Led team with expertise in renewable energy generation, energy data technologies, and climate solutions. The agency has a depth of experience in crafting insightful marketing strategies, creating integrated content and digital marketing programs, developing compelling creative designs, and executing effective PR and social media outreach.

Consulted to leaders in the smart city, renewable energy and energy storage, and energy data arenas. Varied projects including 8 months as SVP Marketing and Business Development at Repower Capital and 8 months as VP Marketing for Lumeta Solar.Developed and executed content, media, and social media strategy and developed product-focused digital marketing and thought leadership pieces for clients. Clients included:- Predictive analytics software company using machine learning, anomaly detection, and big data analysis to create actionable insights for electric utilities and their customers. - Energy storage software company in the commercial, industrial and utility-scale segments.- Smart city technology leader creating a WiFi mesh leveraging solar-powered LED streetlights.- Global power electronics company launching renewable energy software and hardware products in the United States under its own name after years as a white-labelled supplier.At Repower Capital, a renewable energy project finance fintech startup, I led messaging and branding, instituted a fully-integrated digital sales and marketing infrastructure, building a pipeline of more than $550m of projects.At Lumeta Solar, I ran marketing and business development and was part of the leadership team assessing the product-market fit, IP portfolio, operations strategy, and many other aspects of the company's relaunch. I directed the go-to-market strategy, providing business development and industry introductions to key stakeholders including potential distributors, financiers and other partners.

Fremont, California, Us

Cleantech startup involved in energy Internet of Things, solar and storage. $350m+ salesPromoted several times in 3.5 years, ultimately to Head of Global Marketing, with direct responsibility for 12-person corporate team, dotted-line responsibility for four field marketing teams globally, and $3m program budgetHead of Global Marketing• Led global team’s strategic planning, aligning goals of corporate, EMEA, APAC and the Americas teams, increasing team impact and driving sales in a time of constrained resources• Implemented ‘digital first’ strategy, moving away from analog marketing with hard-to-measure ROI to predominantly digital approach including demand generation, content marketing, and digital outreach• Managed complex internal and external communications challenges during volatile times• Developed and helped launch go-to-market strategy for re-boot of Australia office, resulting in strong market acceptance and high name recognition within first year Content Marketing and Demand Generation• Led creation of content that exceeded goals by 300% and built a strong funnel of qualified leads • Launched company's first consumer-facing campaign, providing lead generation for channel and resulting in retention of three targeted strategic accounts who were at risk in key market • Executed digital demand generation campaign, increasing market share in critical Tier 2 market• Developed content strategy and messaging, mapping buyer’s and seller’s journey, resulting in consistent, impactful messaging for website, marketing collateral, sales presentations, and eventsProduct Marketing • Successfully launched industry-leading solar technology products, developing messaging and positioning, creating collateral, training sales team, conducting webinars for channel• Analyzed competing technologies, developing briefs, presentations, sales objection handling scripts• Onboarded Australian team, trained in product messaging, set up for successful regional launch

St. Louis, Missouri, Us

Big data startup pricing weather risk. 120 employees. Later acquired by Monsanto for $930m• Developed messaging and content explaining complex big data solutions using AWS / Hadoop for big data start up focused on financial risk management solutions for agriculture • Created marketing and website content, including written and video client case studies that increased customer engagement. Developed speaking engagements to highlight thought leadership

• National media spokesperson for Visa, Bank of America, Coinstar, and Insurance Institute of America• Marketing Consultant for technology and professional service firms, some through Jaffe Associates. Developed messaging strategy for real estate technology firm, conducted communications programs, developed naming and branding strategies for tech startups and law firms• Director of Communications for digital trading platform startup JetA.com. Created marketing materials, website and partner communications. Developed brand guidelines, templates

New York City, New York, Us

Founded and led the Washington, DC, corporate public relations practice, building a team of 10 and portfolio of accounts worth $2.5m/year within 18 months of starting practice. Ran relationships with clients in the technology, finance, real estate and economic development fields• Pitched and won major competitive accounts including a $1m/year economic development project for Government of Puerto Rico, managed Capital One account• Directed team developing marketing materials and implementing media campaigns• Conducted crisis management for clients facing a major food poisoning outbreak and a breach in financial data security affecting tens of thousands of cardholders, minimizing negative coverage• Managed team work planning, resource allocation, budgeting and billing

Us

• Led 17-person client team to identify 30% savings in labor and materials in a major Southern Californian electric utility’s $220 m transmission and distribution divisions.• Conducted a competitive analysis of gasoline industry and analyzed impact of pipeline structure on pricing; developed strategy to maximize profits from client’s properties.• Developed pricing/product strategy for Australia’s deregulating telecom industry.

Mba, Strategy, Marketing

Field Training, Polar Expedition Skills

Msc, Sustainable Design

Graduate Certificate, The Institute For Documentary Filmmaking

Field Training, Mountaineering