Dej K. Email & Phone Number

Writer bringing decades of work writing about and working in energy, and deep knowledge of and passion for climate and the Antarctic. Started my writing career as journalist at daily national newspaper in Australia covering energy, mining, banking and the financial markets. Freelanced on and off and returned to full-time writing in March 2022. Published in.

Richmond, California, US

Co-founder, board observer, and marketing lead of energy storage innovator. Building go-to-market strategy and partnership strategies. Supporting fundraising and financial plan.Our zinc microsponges create rechargeable batteries with the power of lithium ion and the ability to challenge the $60bn lead acid market. Enables legacy lead acid manufacturers to.

Phoenix, Arizona, US

Brought business and marketing strategy to an integrated marketing and communications agency. Led team with expertise in renewable energy generation, energy data technologies, and climate solutions. The agency has a depth of experience in crafting insightful marketing strategies, creating integrated content and digital marketing programs, developing.

Consulted to leaders in the smart city, renewable energy and energy storage, and energy data arenas. Varied projects including 8 months as SVP Marketing and Business Development at Repower Capital and 8 months as VP Marketing for Lumeta Solar.Developed and executed content, media, and social media strategy and developed product-focused digital marketing.

Fremont, California, US

• Cleantech startup involved in energy Internet of Things, solar and storage. $350m+ salesPromoted several times in 3.5 years, ultimately to Head of Global Marketing, with direct responsibility for 12-person corporate.
• Led global team’s strategic planning, aligning goals of corporate, EMEA, APAC and the Americas teams, increasing team impact and driving sales in a time of constrained resources
• Implemented ‘digital first’ strategy, moving away from analog marketing with hard-to-measure ROI to predominantly digital approach including demand generation, content marketing, and digital outreach
• Managed complex internal and external communications challenges during volatile times
• Developed and helped launch go-to-market strategy for re-boot of Australia office, resulting in strong market acceptance and high name recognition within first year Content Marketing and Demand Generation
• Led creation of content that exceeded goals by 300% and built a strong funnel of qualified leads

St. Louis, Missouri, US

• Big data startup pricing weather risk. 120 employees. Later acquired by Monsanto for $930m
• Developed messaging and content explaining complex big data solutions using AWS / Hadoop for big data start up focused on financial risk management solutions for agriculture
• Created marketing and website content, including written and video client case studies that increased customer engagement. Developed speaking engagements to highlight thought leadership

• National media spokesperson for Visa, Bank of America, Coinstar, and Insurance Institute of America
• Marketing Consultant for technology and professional service firms, some through Jaffe Associates. Developed messaging strategy for real estate technology firm, conducted communications programs, developed naming and.
• Director of Communications for digital trading platform startup JetA.com. Created marketing materials, website and partner communications. Developed brand guidelines, templates

New York City, New York, US

• Founded and led the Washington, DC, corporate public relations practice, building a team of 10 and portfolio of accounts worth $2.5m/year within 18 months of starting practice. Ran relationships with clients in the.
• Pitched and won major competitive accounts including a $1m/year economic development project for Government of Puerto Rico, managed Capital One account
• Directed team developing marketing materials and implementing media campaigns
• Conducted crisis management for clients facing a major food poisoning outbreak and a breach in financial data security affecting tens of thousands of cardholders, minimizing negative coverage
• Managed team work planning, resource allocation, budgeting and billing

US

• Led 17-person client team to identify 30% savings in labor and materials in a major Southern Californian electric utility’s $220 m transmission and distribution divisions.
• Conducted a competitive analysis of gasoline industry and analyzed impact of pipeline structure on pricing; developed strategy to maximize profits from client’s properties.
• Developed pricing/product strategy for Australia’s deregulating telecom industry.

Mba, Strategy, Marketing

Field Training, Polar Expedition Skills

Msc, Sustainable Design

Graduate Certificate, The Institute For Documentary Filmmaking

Field Training, Mountaineering