My day-to-day includes: •Provide comprehensive, detailed support in the development and execution of marketing initiatives.•Conduct market research, forecast campaign outcomes and determining budget allocation based on historical data and performance metrics.•Plan and implement campaign and website tracking mechanisms. •Build, activate, and optimize multichannel integrated campaigns. •Collect, clean, and organize data from multiple sources (Semrush, Google Search Console, Screaming Frog, Google Analytics, DV360, Google Ads, Facebook Ads Manager, LinkedIn Ads, CRM, Customer Data Platform).•Identify patterns, trends, and insights that can be used to optimize campaigns and websites. •Create dashboards and detailed reports to communicate research findings, marketing performance, website health, and other tools to various stakeholders.•Develop and implement attribution models to better understand the contribution of marketing channels and touchpoints in the customer journey.

Achievements include: Exponentially improved project outcomes, client success, and year-over-year revenue by establishing a client relationship management (CRM) platform and directing an effective communication strategy.Substantially increased company lead volume and revenue by developing and executing a strategic model based on the digital marketing funnel.Successfully enhanced user experience (UX) by implementing and executing a brand development strategy.Consistently exceeded incremental improvement goals by establishing a process for multi-channel engagement analysis.Responsibilities include:Develop and execute comprehensive marketing campaigns.Ensure product quality, delivery, and client communication standards are met by overseeing studio production, shipping logistics, project workflows, and CRM administration.Negotiate all project parameters with clients and suppliers to ensure product quality and cost efficiency.Research, produce, and publish content across all channels, digital and traditional.Establish and maintain company’s social media profiles.Establish and execute email marketing platform and strategy.Design, optimize, launch, and maintain company’s website.Establish and maintain paid digital advertising efforts.

At Sonesta, I successfully built the digital footprint and long-term marketing strategy for a new venue. This includes: -Website build with Adobe Muse-Third party pixel implementation for Facebook, Google Analytics, and Google Ads. -Social profile setup on Facebook, Instagram, Twitter, Pinterest, Google+ and My Business.-Email automation setup on Mailchimp-Always-on ad campaigns with Google Ads, Yelp, and FaceBook.-Content calendar for all marketing channels - paid and organic -Configure dashboards and reporting though Google Analytics

My role at Lounge Concepts evolved over time and this is where I discovered my passion for digital marketing. I began with photography and videography, which led me to learn the many tools in Adobe Creative Suite, particularly Photoshop, Lightroom, Illustrator, InDesign, and Premiere Pro. Using these tools, I edited photos, created promotional videos, designed flyers, brochures, and menus, created logos and other elements for websites. Eventually, I took over responsibility for our digital presence, beginning with social media. I devised a growth strategy then began writing content, creating promotional assets, and running ad campaigns. After proving my capabilities, I took over our email program and moved us from Constant Contact to Mailchimp. This is where I created my first email engagement programs and learned about marketing automation.We really needed a new website, so I took it upon myself to learn how to build one. Using Adobe Muse, I learned through tutorials and created a new website for our primary venue in about 4 months. The owners really like it, so we made a few changes and published it. The new site gave me a chance to enhance the user experience, resulting in more leads, event attendance, and revenue. In addition, the owners asked me to build another site, which I was has excited to do.At this point in my career, I felt that I would benefit from more formal training in Marketing, so I decided to go back to school and get my MBA at Saint Louis University. In late 2015, I said goodbye to Lounge Concepts and took a marketing role at a large hotel management company.