Responsibilities: Establish and grow the App in Pakistan, plan and execute marketing campaigns for organic growth, increasing acquisition, retention and revenue. Also ensuring smooth local operations plus outreach for press coverage while representing the company wherever necessary.Achieved: As the only employee in the country from launch till December 2023, I came up and successfully executed multiple viral campaigns, last one went viral in India as well. Grew the Pakistani market from a few thousands to 1.2 million members through increased organic signups, my efforts also contributed to global signups specifically in Middle East and most recently in India. Helped with payment related issues, translations, legal matters and secured tier 1 organic news coverage in the country as well as in the region on Al Jazeera, Wamda, Dawn, Tribune and Gulf News.Learned: To break taboos, appeal to a large audience and normalize change.

Responsibilities: Managing and growing relations with local / international influential journalists, government officials and relevant authorities while shaping public policy. Also evaluating and aligning any company or individual who wishes to work with us.Usually the voice and face of the company, literally.Achieved: Securing coverage at credible international / local publications, TV channels, news websites and blogs. Given additional responsibilities of managing Government relations when the first lockdown happened and have since excelled at all related tasks or situations.Learned: How to manage and grow relations with influential journalists, government officials and relevant authorities in order to get things done.