Rasmus Lund Email & Phone Number

+20 years of work experience with SEO, Analytics & Web Technology in agencies, in a global B2B/B2C organization and in a danish internet supplier.SEO: Training and supporting to teams on utilizing the potential of SEO optimized content. Define local/global SEO strategies, setup platforms and tools to support ongoing SEO optimization, on-page & off-page optimization. Power user of SearchMetrics, ScreamingFrog, Google tools, MOZ etc. Analytics: Supporting teams/organization in utilizing data to understand user behaviour and to utilize data to optimize and improve content. Setup global/local tracking strategies, setup analytics platforms and tools to analyse and understand digital solutions. Training and dailt support in use of analytic tools. Power user of Adobe Analytics, Google Analytic, KlipFolio for visualization & familiar with R for analyzing big data.Website growth: use data and insights to grow traffic and visibility. A/B test and personalization of online content to achieve better conversions.CMS implementation: Work together with local/corporate teams to understand business needs and convert these in to CMS functionalities. Assists global organizations to run and use the full potential of a CMS solution. Power user of Umbraco, EpiServer and other cms platforms. Secure an excellent performance by monitoring ongoing performance. Digital Platform integration: Identify and specify how digital platforms can integrate with other business tools. For example Marketo marketing automation, Survey tools, CRM etc. My experience from +20 years of being a SEO specialist, a digital analyst driver and a Web Tech specialist, combined with my background as .NET web developer and server admin, gives me a broad understanding of business needs, digital technologies and how to combine these to achieve growth, by utilizing data and insights as the main driver. I find it very fascinating to assist organizations/teams to utilize the full potential of a digital setup.

Listed skills include Web Development, Seo, Google Analytics, .Net, and 16 others.