Diana Hernandez Wayne is a results driven CPG expert with P&L management experience in sales, marketing, ecommerce, and capability building. She has a breadth of experience in developing long term strategic plans and executing go-to-market strategies. In addition to driving the business across all major retailers and channels, like Amazon, she has led the launch of a direct-to-consumer site for a multibillion dollar company. She utilizes data and insights to drive growth and has manage digital and retailer media, lifecycle marketing, shopper marketing, and informed innovation. She leverages her experience to assess companies from pre-seed valuation, provide due diligence and advises founders to scale their businesses. Diana has a passion for building high performing teams, developing talent, and Diversity & Inclusion. In addition to consulting, she is Career & Life Coach and gives back to non-profits with her expertise. www.dianawayne.com