Co-Owner and CEO at MARS Construction and Remopdeling. Women-Owned Design-Build Contractor | Residential and Commercial ProjectsAs the Co-Owner and CEO of Mars Construction, I lead a dynamic and innovative design-build construction company specializing in both residential and commercial projects. With a commitment to excellence and a passion for transforming spaces, our team delivers top-quality construction services from concept to completion.At Mars Construction, we pride ourselves on our collaborative approach, working closely with clients to understand their vision and bring it to life with precision and creativity. Our expertise spans a wide range of projects, including custom homes, multi-family residences, office spaces, and retail environments. We are dedicated to sustainability, utilizing eco-friendly materials and practices to ensure our projects are both beautiful and environmentally responsible.As a women-owned business, we are committed to promoting diversity and inclusion within the construction industry. We believe in empowering our team members and fostering a supportive and innovative workplace where everyone can thrive.Our core values of integrity, quality, and client satisfaction guide every project we undertake. Whether it's a small renovation or a large-scale development, our goal is to exceed expectations and deliver exceptional results.Connect with me to explore how [Company Name] can bring your construction vision to reality.

Define Bigge Marketing Strategy and Lead Generation efforts, Manage Web Presence and Online Growth, Lead Generation Efforts, Integration of lead source tracking down to ROI for each marketing channel between Salesforce, Website, Call tracking software and 3rd party lead data. I manage of team of 4 and essentially perform a function of Director of Marketing at Bigge, in addition to managing website updates, SEO, SEO, web analytics and ROI tracking programs. Since I joined the company back in 2016, I was able to triple website leads, establish highly performing email marketing programs, personalized follow up campaigns, customer conversion cycle programs that significantly impact revenue of the company and provide a much better visibility into profitability of each marketing channels allowing to focus on the assets that generate the most revenue and cut back expenses on channels and publishers that don't return investment at the profitable rate.

Managed Bigge.com development effort - front and back-end (offshore team and local US developers)Created Technical Requirements and Wireframes for the website updates to fulfill business needsImplemented Lead Source in Salesforce from all paid and organic marketing channelsAutomated reporting in Salesforce, Google Analytics, Adwords and 3rd party dataManaged SEO, Paid Search and Display Remarketing programsImplemented and Managed Email Marketing Automation Programs

SEO, Google Paid Search, Display and Web Analytics- Manage implementation and customization of Google Analytics- Identify underperforming steps in the user conversion flow, plan and execute A/B testing for landing pages and conversion funnel steps- Prioritize, budget and execute SEM, Display and Display retargeting lead generation and brand awareness campaigns- Set up and test creative for lead generation and brand awareness campaigns, including suggestion engine and personalization campaigns- Analyze and report on effectiveness on Online and Offline marketing campaigns and provide suggestions for the future campaigns based on past performance- Drive PPC lifetime customer value ROI and channel attribution projects based on customer data with support of analytics team, and present the results and suggestions to the C-level and other teams- Identify target “personas” and come up with personalized marketing message, test out various targeting and re-marketing approaches- Set up an and manage display, and paid search campaigns, A/B test ad copies, landing pages and experiment with personalizationEmail Marketing Automation- Develop and execute long term engagement strategy, lead nurturing, referral and customer retention campaigns- Set up and deploy customer communication lifecycle through automated email communication (Marketing Cloud and Salesforce CRM)- Optimize email scheduling and messaging to increase response and engagement rates- Test email deliverability, responsiveness across the devices, various browsers and email platforms- Work closely with product, content and creative teams to come up with the most robust and effective message at each touchpoint throughout the customer lifecycle- Work with freelance contractors on content creation for new lead and customer communication

• Plan domestic and international online marketing campaigns, manage implementation, execution and optimization of these campaigns, including SEO, Paid Search and Display, Social, B2B and B2C email outreach and email automation campaigns.• Lead Product Marketing Strategy, create wireframes and SRS documentation for user flow optimization and new product pages. Communicate requirements and expectations to Design, Marketing and Development teams.• Lead user flow optimization projects, including site/page redesign, adding new functionality, changing and optimizing existing flow based on user flow analysis, best online practices and competitive research• Develop and execute long term engagement strategy and lead nurturing campaigns• Work with Marketing team and 3rd party vendors/contractors on content creation for Press Releases, Product Announcements, Email Outreach and Social Media

- Developed and executed efficient and scalable SEM programs.- Building and managed a high-performing online marketing team, including SEM specialists in 8 countries managing international SEM campaigns in their respective languages- Optimized a variety of digital campaigns to drive sales- Managed creation and optimization of campaign landing pages and digital marketing materials to improve brand visibility, gain competitive advantage and improve conversion rate.- Tested new media tactics to increase sales and created solutions to fix under-performing placements.- Managed budgets efficiently to enhance overall marketing initiatives, identifying tactical ways to maximize investment and reach.- Measured effectiveness of campaigns, suggesting improvements and ideas to strengthen our marketing efforts.- Set up advanced Google Analytics tracking and proactively tracked trends in multivariate data and applied findings into prioritized and actionable improvements- Maintained the day-to-day relationship with external networks and ad placement vendors, while also forging future advertising partnerships.

Planning strategic campaigns for aggressive hiring, branding and lead generation campaigns for Monster Worldwide's current and prospective clients. Focusing on performance analysis and optimization, market trends and bottom line ROI.I work very closely with the Sales, Marketing, Editorial and Engineering groups and externally with Advertisers and Agencies. I work with the clients, agencies and sales team to set campaign goals and objectives, and develop online media strategy to reach these goals. I lead and manage implementation of the strategy, (including Monster properties, Yahoo, Google, Bing, Facebook), develop performance optimization tactics, provide campaign performance updates, and optimization action items.Working on company-wide ROI analysis projects, knowledge center updates, pricing balancing projects and product improvement initiatives.

At Kodak Gallery I managed corporate e-commerce account to reach revenue goals and continuously improve customer shopping experience. I planned and optimized paid search (PPC) and digital media campaigns, used site analytics to drive informed business recommendations, developed ad and site tests aimed at optimizing business goals and served as the business lead for various eCommerce projects.- Paid Search (PPC)- SEM account optimization- eCommerce account management- Site Analytics- Ad and Landing Page Testing (AB/MVT)- Media Strategy

Planning, execution and monitoring of large scale marketing campaigns using various media channels (PPC, SEM, Display, Social Media), web analytics (Google Analytics, Site Catalyst) and testing tools (Test and Target, Optimost) to increase conversion rate of the sites and overall ROI from online and offline marketing campaigns. Define key performance indicators (KPIs) and success metrics for online and offline marketing campaigns to measure against stated objectives. Produce, analyze and deliver customer insights reports based on user behavior, test results, web analytics data and other quantitative data sources. Develop recommendations for media buys and new test plans based on findings, insights and client goals.

- Link Building- Reporting- Creating Landing pages for PPC campaigns- Setting up and Managing PPC accounts for multiple clients- Accounting / Invoicing

Personal dating consulting and matchmaking for international couples. Help with visa process, translation of letters, paperwork, phone calls, one-on-one dates and more.