Understand product and channel owner requirements for penetration, frequency and no: of digital interactions and plan digital marketing activities.Act as center of expertise for program/projects related to digital marketingHave a current and successful track record in the adoption of digital strategies, and an in-depth knowledge of digital products including campaign management, SEO, Paid Search, eDM’s, social media, content management and Google AnalyticsExperience in optimising landing pages and user funnelsStrong experience with generating reports and analysing the ROI on each campaignPrepare digital marketing dashboard and share with relevant stakeholdersSound time management, an eye for detail and works well independently

 Work with the development team to ensure SEO best practices areproperly implemented in newly developed code Work with editorial and marketing teams to drive SEO in contentcreation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positionsfor target keywords. Execute tests, collect and analyze data and results, identify trends and insights in order to achievemaximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages of search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy

Carry out keyword research to support new client pitches and existing client SEM campaigns Conduct on-site and off-site SEO competitor analysis Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a hostof industries Complete weekly and monthly performance reports using programs such as Google Analytics Conduct on-site and off-site SEO audits for client sites on a monthly basis Help to contribute to the company blog and other external communications Guide the content team to produce SEO-friendly content Keep up to date with the latest SEM technology, SEO updates and industry changes