David Labar Email & Phone Number

New York, Ny, Us

Dallas, Texas, Us

Lead strategic communications for PMG, one of the largest global, independent digital advertising agencies. We help the world's most iconic brands connect with humans through customizable services, from media to strategy to creative, all connected through Alli, our proprietary AI-enabled technology. It's Digital Made for Humans™.

New York, Ny, Us

Lead corporate 360 marketing communications for Razorfish, including external & internal comms, media relations, analyst relations, DE&I comms, social media, and recognition programs. Re-hired to help reboot the storied digital pioneer in the marketplace following its relaunch as Publicis Groupe's flagship digital marketing transformation agency. • Stood up PR program from scratch, including building team and hiring its first PR agency.• Strategically positioned Razorfish in emergent metaverse/web3 and commerce spaces via original research and related client work published in 150+ media articles in 2022, from Coindesk to CNBC. • Format and approach for thought leadership reports became the blueprint across agency. • Forged strong relationship with comms team at largest client, Samsung, partnering to promote all their major metaverse activations, including at CES and NFT.NYC.

New York, New York, Us

Collaborated with leadership on brand & executive visibility efforts for FCB/SIX, the creative data agency of FCB (Adweek’s Agency of Year). • Helped launch next chapter of the #MeToo movement: Act Too. Crafted media strategy, press release, messaging and pitched reporters worldwide for this FCB client. Supported #metoo founder Tarana Burke on press interviews. Media blitz landed a spot on GMA, Ad Age's Pick of the Week and cover of Impact magazine, also executed a Facebook Live with activist/actor Alyssa Milano.• Awards program netted bronze at Campaign Agency awards & Female Frontier honoree for CEO.

Dublin 2, Ie

Media lead for Accenture Interactive, the $10B digital experience agency of Accenture, one of its four main businesses. Repositioned the legacy tech consultant as a disruptive player in the marketing/advertising space, focused on CMO buyers. Also spearheaded global media to raise profile of its design & innovation firm, Fjord.• My award-winning team generated 2,750 unique press articles in 2020 alone, and was named Finalist, "Best In-House Agency Corp Comm & Marketing Team" at 2020 Campaign Agency awards. • Propelled Accenture Interactive into 1st place for media SOV among competitor set. • Navigated massive complexity in guiding geographic media leads on all Interactive matters across 63 countries and multiple integrations, including crisis and issues management. • Led communications around 15+ acquisitions (pre- and post-), including managing all press coverage of Accenture's acquisition of creative shops like Karmarama and Droga5. Fast Company hailed the latter as “the biggest news in advertising in recent years" and NYT ran a Page 1 exclusive.• Secured company features in WSJ, NYT, Ad Age, Creativity, Fast Company and WIRED. Led executive visibility program for our CEO, landing him on covers of Adweek and The Drum; Ad Age's Executive of the Year; and Cannes Lions main stage talk.• Help conceive and place high-volume B2B thought leadership research. Publicity for Fjord Trends annual report resulted in 240 pieces in one year alone. Articles & publisher tweets were #1 driver of traffic to our microsite with 1.5m views.• Led brand presence at industry events, from Cannes to SXSW.

Boston, Ma, Us

Pioneered first Content role for SapientNitro, the digital agency arm of Sapient. Partnered with creatives to reinvent copy, design and format of marketing vehicles -- from digital displays and case videos, to Insights report and book proposal – pushing the boundaries of innovation to increase engagement and enable sales.

Boston, Ma, Us

Head of corporate communications for Sapient, a $3.5B digital marketing and IT services firm, during 108% growth. I took a modern, integrated approach to public relations and crafted innovative programs to raise profile and inject appeal to Sapient's image across three divisions in 35 markets. Report to CMO. • Architected brand and PR strategy that spun out Sapient’s agency business from its IT consulting.• Launched SapientNitro brand, repositioning it from dark horse to #1 digital agency (Ad Age, Forrester) within two years. -- Shifted perception from IT consultancy to agency through strategic editorial placement and awards.• Consolidated 30+ social media channels into a few best-in-class properties governed by new policies. • Concepted campaign for Cannes Lions’ first Pinterest channel, attracting 4,100 followers over 7 days. • Secured features and executive visibility in business media including CNBC, NY Times, WSJ. • Led earnings messaging and strategic announcements, including three acquisitions.• Forged strong relationships -- from designers and developers to CEO -- and facilitated collaboration between five global PR leads, six PR agencies and extended 30-person marketing team.

New York, Ny, Us

Created award-winning programs to bolster the brand and drive sales for the digital pioneer. Resurrected tarnished image post dot-com into one of the most recognized brands in digital, culminating in $6b sale to Microsoft. Programs included digital marketing, website, brand identity & positioning, PR, thought leadership, internal communications, events and lead generation -- incorporating social media into every effort. Part of leadership team reporting to Global CEO.• Honored with Webby Award for Razorfish.com’s pioneering use of video webcams across 21 offices -- leading team of 12 creatives and technologists. -- Traffic up 64%, sales leads up 63%, job applications up 75% one month post-launch.• Crafted brand positioning, style guide and rollout strategy for firm post-Microsoft acquisition.• Launched award-winning Wiki to handle change management around office integration of Razorfish and its advertising buying platform business. • Placed 2-page profile in NY Times; CEO interview on CNBC; cover of CommArts; and TED talk.• Launched outbound email campaigns, yielding 20% open rates.• Generated new business at Staples and The Economist.

New York, Ny, Us

Oversaw firm’s media and industry analyst relations and served as company spokesman. Drafted press releases, messaging, and advised executives on industry trends. Extensive crisis communications experience during market downturn included CEO departure, 40% staff reduction, class action lawsuit, and divestitures. Developed strategic B2B communications plan to re-align PR to sales goals. From 2001-02, also led Investor Relations and handled financial disclosures during industry downturn, Reg FD changes, restructuring and ultimate sale to Microsoft. Reported to CFO. • Monitored trading and perception of RAZF stock and responded to 100% of shareholder inquiries. • Helped with earnings scripts, annual report, proxies and shareholder meetings. • Developed Q&As related to one-time events, including IPO, reverse stock split, shelf placement, and NASDAQ notification.

Paris, Fr

Oversaw growth of new practice at top 10 PR firm. Account lead for largest client – Intuit --managing $1M+ in annual billings and garnering industry awards for creative consumer programs.

Ms, Public Relations

Ba, English (Cum Laude)

(Year Abroad)