David Laberge

David Laberge Email and Phone Number

Eloqua Product Manager, Agilent Technologies @ Agilent Technologies
California, United States
David Laberge's Location
San Francisco Bay Area, United States, United States
David Laberge's Contact Details
About David Laberge

Campaign strategy and digital marketing platform implementation. I am a marketing professional with a passion for understanding how prospects think and tuning the demand generation engine to meet their needs. An expert in marketing automation, I also develop programs and content. A proponent of “Just-Do-It”, I believe this maxim only works when the action fits within the framework of a strategic demand generation plan. SKILLS• Create and implement award-winning campaigns that build awareness and generate pipeline opportunities for new or emerging products, • Design and deploy sales and marketing systems including marketing automation, personalized micro-sites, automated lead nurturing and scoring programs, and Sales Force Automation (SFA) solutions and integrations. • Define and implement data quality programs, which improve the marketing database and enable support for focused campaign segmentation and improved market research. • Identify new market opportunities and evaluate ongoing marketing performance through research and analysis.• Develop product positioning, define product messaging, and create content to support marketing and sales. • Build strategic alliances and business partnerships with customers, vendors and partners to achieve business objectives.Specialties: Eloqua, Siebel On-Demand, SalesLogix,, Salesforce.com, SCRIBE, Project Management, Visio, Siebel Marketing & Analytics, Dreamweaver, Photoshop, InDesign, MRDs, White Papers, Demo Scripts, RFP Responses, Competitive Analysis, PLM, ko FRD/PRD, UML Use Case , Business Plan, Pricing, Forecasting, Marketing (Product, Field, Channel), Requirement Analysis, HTML, XML, CGI, JavaScript, Content Management, Web Services, Internet security, business intelligence, MSP, CRM,

David Laberge's Current Company Details
Agilent Technologies

Agilent Technologies

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Eloqua Product Manager, Agilent Technologies
California, United States
Website:
agilent.com
Employees:
17392
David Laberge Work Experience Details
  • Agilent Technologies
    Agilent Technologies
    California, United States
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  • Agilent Technologies
    Eloqua Product Manager
    Agilent Technologies Mar 2017 - Present
    Santa Clara, Ca, Us
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  • Harte Hanks
    Eloqua Architect - Hp Enterprise
    Harte Hanks Apr 2016 - Present
    Chelmsford, Ma, Us
    Integrating and extending the Eloqua Marketing Automation system within HP Enterprise's Digital Marketing Technology Stack. Responsible for designing and managing marketing automation deployments, designing complex nurture programs, integrate new technology into the tool, and are comfortable both in a customer-facing consultant role as well as a project/team lead. • Integrations include Oracle DMP/Blue Kai, DemandBase, D&B, StrikeIron, Tealium Tag Manager• Bulk API reporting and data clean up• Projects include lead scoring, data augmentation, nurture structure
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  • Laberge Llc
    Marketing Consultant And Founder
    Laberge Llc Jun 2009 - Present
    San Jose, Ca, Us
    LaBerge LLC delivers B2B Marketing strategies and solutions. Delivering the right message, at the right time, via the right channel, to the right people is the guiding principal of our business. We focus on building online marketing programs that support the entire customer life cycle. Moving beyond just gathering leads, LaBerge LLC creates measurable programs that build awareness, track prospect activity and help move deals through the sales funnel. Client list:RETURN PATH, Sunnyvale, CA • Managed migration from Eloqua version E9 to E10.• Updated Eloqua to SFDC integration including DemandBase data updates.• Developed preference center with progressive profiling features.• Created programs in program manger. Designed web forms with JavaScript components for tracking, data look-ups and progressive profiling. Extended contact record storage utilizing custom data objects.• Implemented Cloud Connector solutions for social media, data quality, and events activities.• Developed and delivered training to marketing managers.VERISIGN, Dulles, VA • Email marketing campaign execution and reporting.• Lead nurturing, and lead scoring programs using Eloqua.• Eloqua /Salesforce.com integration with hiSoft (Eloqua partner).INFOGAIN, Los Gatos, CA • Director of Field Marketing (contract)• Multichannel marketing campaigns utilizing email, webinars, and surveys. implemented search and social media programs. Developed collateral, presentations, and sales tools.• Tradeshow management: Oracle OpenWorld, RedHat JBoss World.• Salesforce.com administration, enhancements and report development. Implemented data quality processes.STI Systems, San Clemente, CA • Developed presentations and marketing materials. • Advised on website and eMarkeitng campaign redesigns• Led sales and marketing workshop at CIO conference in Dubai.• Participated in sales meetings with prospects at the Dubai and UK CIO conferences.
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  • Good Technology
    Eloqua Marketing Operations
    Good Technology Aug 2013 - Apr 2016
    Sunnyvale, Ca, Us
    Managed and enhanced Good Technology’s Eloqua Marketing Automation System. Applied Agile methodology to manage projects and coordinate with stakeholders. Developed SFDC reports and dashboards to monitor campaign effectiveness. Exceeded annual targets for MQRs and SARs.• Implemented lead scoring using the Eloqua lead scoring module and Lattice Predictive Analytics.• Developed custom solutions leveraging Eloqua including: o Tablet based event registration and on-demand badge printing system.o Triggered email alerts based on campaign type and territory. • Deployed 3rd party data to extend Eloqua capabilities. Implemented ReachForce SmartForms, NetProspex (D&B), and Data.com to standardize and augment contact data. Partnered with Sales Operations to implement LeanData to match new Eloqua leads to existing customer accounts.• Created Salesforce.com (SFDC)reports and dashboards tracking lead progress and campaign effectiveness. Generated weekly KPI reporting including campaign effectiveness and pipeline contribution. • Enhanced contact washing machine leveraging update rules, cloud connectors, and third party data.• Optimized lead processing programs leveraging priority programs, campaign canvas, and cloud connectors to cleanse, augment, score, and route leads to SFDC.• Created multiple multistep nurture campaigns. Designed a nurture stoplight program to move contacts to the appropriate campaign based on interest. Program managed entry/exit/reentry to the nurture stream. • Delivered advanced segmentation for campaigns based on activity, profile attributes and history. Leveraged custom data objects to capture contact activity from SFDC and order history for segmentation.• Worked with engineering to integrate order processing and NOC system utilizing Eloqua APIs. Developed custom programs to apply separate lead scores to contacts and expedite integration calls to SFDC.
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  • Synopsys
    Manager, Emarketing
    Synopsys Mar 2011 - Jan 2012
    Sunnyvale, California, Us
    Responsible for executing all Synopsys email marketing campaigns, maintenance and enhancement of the Eloqua system.Managed eMarketing staff located in California and Germany.• Developed implicit lead scoring programs for three divisions with separate scoring models. Integrated Eloquascoring with SFDC activity history module to display de-duplicate download activity on a daily basis.• Implemented data quality project. Assessed data quality analysis using Google Refine and created contactnormalization programs using Eloqua program manager and cloud connectors. Leveraged normalized data forcampaign segmentation resulting in improved campaign metrics.• Improved segmentation utilizing filters and programs based on geography and activity history. implemented globalemail based on local time zones. Segmented regional seminar email invitations by geo code.• Trained staff on email operations and best practices and documented Eloqua programs and processes.
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  • Verisign
    Sr Marketing Mgr - Marketing Communications
    Verisign Mar 2006 - Apr 2009
    Reston, Virginia (Va), Us
    Direct enterprise B2B demand generation programs and processes. Primary focus on building awareness and generating leads for the VeriSign Identity Protection network, a SAAS (Software as a Service) based two-factor authentication solution. Global responsibility for executing all direct marketing programs for VeriSign’s divested businesses (security, mobile messaging, communications). Responsible for the enterprise direct marketing budget. Manage a team of three including program management, data and system analysis.
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  • Vmn
    Owner
    Vmn Mar 2002 - Feb 2006
    Product Management, Marketing, and CRM systems Consulting
  • Jamcracker
    Product Manager
    Jamcracker Feb 2000 - Jan 2002
    Santa Clara, Ca, Us
    Managed key product lines for this Web Services platform provider of enterprise class services including IT, CRM and Financials for partners and clients such as Telus, Exodus, Putnam Lovell, B2B Works, Rodell, and Kinetics.• Services positioning focus groups, competitive analysis, sales tools, sales compensation. • Managed marketing and systems requirements to support move to fee based customer support. • Developed and managed profitable CRM Service product line. Defined the product line roadmap. CRM was responsible for over 33% of all new Jamcracker sales in 2001. • Launched Jamcracker’s ERP, SCM and CRM solutions. Identified security and regulatory requirements for Financial and HR systems and managed program team. • Managed relationships with Application Service Providers (ASP) and Managed Service Providers (MSP). • Partners: Oracle Applications, Siebel, PeopleSoft, Great Plains, Appshop, Avasta, Surebridge, Upshot, E2 Communications, Talisma, and Synchrony.
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  • Remedy Corporation
    Marketing Manager
    Remedy Corporation May 1997 - Feb 2000
    Carlsbad, California, Us
    Led a variety of initiatives for the premier provider of CRM and IT Service Management software including channel/VAR marketing, strategic alliances and briefing center management. Strategic Alliance Manager• Managed Remedy’s partnerships with, Oracle, Sun, Microsoft, HP and Palm. Obtained technical resources for development and acquired over $200,000/yr in co-op funds. Led ASP initiatives with partners. Participated in SunTone ASP Architecture Council. Recruited Compaq and Dell as partners. Briefing Center Manager• Resurrected and rebuilt customer visit center. Recruited and managed operations and support staff. Developed and delivered demo’s and presentations. Contributed $3M+ by hosting over 250 visits annually.Channel and VAR Marketing Manager• Managed Remedy’s channel partners in Canada and the Western US. Responsible for training, marketing, and sales support. Assigned partners generated approximately 15% of Remedy’s revenue.
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  • Xsoft
    Channel Marketing
    Xsoft 1990 - 1995
    Developed XSoft partner marketing processes for VARs, OEMs, and Consultants. Created program materials and developed administration processes for marketing development funds. Implemented SFA system to manage sales processes for 3rd party sales sales XSoft's representing four product groups.
  • Xerox Parc, Osd/Sdd
    Marketing Manager
    Xerox Parc, Osd/Sdd 1985 - 1994
    Norwalk, Connecticut, Us
    Product manager for 6085 workstation PC emulation. Managed product road-map, defined product enhancements, oversaw all tasks related to product releases including business case, development, packaging, pricing, training.Subsequently responsible for developing business cases and pricing models. Created umbrella marketing program for Xerox office systems support and maintenance programs.Peer recognition award recipient. Member of Xerox Leadership Through Quality Award as a member of the Documenter Task Force.
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David Laberge Skills

Salesforce.com Crm Product Marketing Saas Demand Generation Marketing Automation Strategy Analytics Competitive Analysis Business Intelligence Marketing Strategy Email Marketing Lead Generation Direct Marketing Marketing Communications Multi Channel Marketing B2b Marketing Integrated Marketing Requirements Analysis Crystal Reports Eloqua Marketing Enterprise Software Visio Saleslogix Bmc Remedy Customer Relationship Management Software As A Service Remedy Product Management Strategic Partnerships Cloud Computing Management Cross Functional Team Leadership Start Ups Online Marketing

David Laberge Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Management
  • Santa Clara University
    Santa Clara University
    Marketing

Frequently Asked Questions about David Laberge

What company does David Laberge work for?

David Laberge works for Agilent Technologies

What is David Laberge's role at the current company?

David Laberge's current role is Eloqua Product Manager, Agilent Technologies.

What is David Laberge's email address?

David Laberge's email address is dl****@****ral.com

What is David Laberge's direct phone number?

David Laberge's direct phone number is +140821*****

What schools did David Laberge attend?

David Laberge attended University Of Notre Dame, Santa Clara University.

What are some of David Laberge's interests?

David Laberge has interest in Including World Championships In Hawaii, Eleven Ironman Races, France And Denmark, Triathlon.

What skills is David Laberge known for?

David Laberge has skills like Salesforce.com, Crm, Product Marketing, Saas, Demand Generation, Marketing Automation, Strategy, Analytics, Competitive Analysis, Business Intelligence, Marketing Strategy, Email Marketing.

Who are David Laberge's colleagues?

David Laberge's colleagues are Christoph Lenz, Koningin Bea, Xuliang Yuan, Pablo Andres Silva Oyanedel, Rentea Victor, Mustafa Alwash, Karel Vanlaethem.

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