David Laberge Email & Phone Number

California, United States

Santa Clara, CA, US

Chelmsford, MA, US

• Integrating and extending the Eloqua Marketing Automation system within HP Enterprise's Digital Marketing Technology Stack. Responsible for designing and managing marketing automation deployments, designing complex.
• Integrations include Oracle DMP/Blue Kai, DemandBase, D&B, StrikeIron, Tealium Tag Manager
• Bulk API reporting and data clean up
• Projects include lead scoring, data augmentation, nurture structure

San Jose, CA, US

• LaBerge LLC delivers B2B Marketing strategies and solutions. Delivering the right message, at the right time, via the right channel, to the right people is the guiding principal of our business. We focus on building.
• Managed migration from Eloqua version E9 to E10.
• Updated Eloqua to SFDC integration including DemandBase data updates.
• Developed preference center with progressive profiling features.
• Created programs in program manger. Designed web forms with JavaScript components for tracking, data look-ups and progressive profiling. Extended contact record storage utilizing custom data objects.
• Implemented Cloud Connector solutions for social media, data quality, and events activities.

Sunnyvale, CA, US

• Managed and enhanced Good Technology’s Eloqua Marketing Automation System. Applied Agile methodology to manage projects and coordinate with stakeholders. Developed SFDC reports and dashboards to monitor campaign.
• Implemented lead scoring using the Eloqua lead scoring module and Lattice Predictive Analytics.
• Developed custom solutions leveraging Eloqua including: o Tablet based event registration and on-demand badge printing system.o Triggered email alerts based on campaign type and territory.
• Deployed 3rd party data to extend Eloqua capabilities. Implemented ReachForce SmartForms, NetProspex (D&B), and Data.com to standardize and augment contact data. Partnered with Sales Operations to implement LeanData to.
• Created Salesforce.com (SFDC)reports and dashboards tracking lead progress and campaign effectiveness. Generated weekly KPI reporting including campaign effectiveness and pipeline contribution.
• Enhanced contact washing machine leveraging update rules, cloud connectors, and third party data.

Sunnyvale, California, US

• Responsible for executing all Synopsys email marketing campaigns, maintenance and enhancement of the Eloqua system.Managed eMarketing staff located in California and Germany.
• Developed implicit lead scoring programs for three divisions with separate scoring models. Integrated Eloquascoring with SFDC activity history module to display de-duplicate download activity on a daily basis.
• Implemented data quality project. Assessed data quality analysis using Google Refine and created contactnormalization programs using Eloqua program manager and cloud connectors. Leveraged normalized data forcampaign.
• Improved segmentation utilizing filters and programs based on geography and activity history. implemented globalemail based on local time zones. Segmented regional seminar email invitations by geo code.
• Trained staff on email operations and best practices and documented Eloqua programs and processes.

Reston, Virginia (VA), US

Direct enterprise B2B demand generation programs and processes. Primary focus on building awareness and generating leads for the VeriSign Identity Protection network, a SAAS (Software as a Service) based two-factor authentication solution. Global responsibility for executing all direct marketing programs for VeriSign’s divested businesses (security, mobile.

Product Management, Marketing, and CRM systems Consulting

Santa Clara, CA, US

Managed key product lines for this Web Services platform provider of enterprise class services including IT, CRM and Financials for partners and clients such as Telus, Exodus, Putnam Lovell, B2B Works, Rodell, and Kinetics.• Services positioning focus groups, competitive analysis, sales tools, sales compensation. • Managed marketing and systems.

Carlsbad, California, US

Led a variety of initiatives for the premier provider of CRM and IT Service Management software including channel/VAR marketing, strategic alliances and briefing center management. Strategic Alliance Manager• Managed Remedy’s partnerships with, Oracle, Sun, Microsoft, HP and Palm. Obtained technical resources for development and acquired over $200,000/yr.

Developed XSoft partner marketing processes for VARs, OEMs, and Consultants. Created program materials and developed administration processes for marketing development funds. Implemented SFA system to manage sales processes for 3rd party sales sales XSoft's representing four product groups.

Norwalk, Connecticut, US

Product manager for 6085 workstation PC emulation. Managed product road-map, defined product enhancements, oversaw all tasks related to product releases including business case, development, packaging, pricing, training.Subsequently responsible for developing business cases and pricing models. Created umbrella marketing program for Xerox office systems.

Bba, Management

Mba, Marketing