Lantern is an innovation consultancy that delivers top-line growth for their clients through new products, brands and businesses

Muminai is the online tool where you can store your favourite recipes, know its nutritional information and organize your menu and shopping list. Because healthy eating is not boring!

Innovation and strategy teacher in Digital Business Master

Profesor de las asignaturas de Estrategia de Marca y Posicionamiento y Estrategia de Patrocinios

Brand and reputation consulting projects.

Working for different clients as an independent freelance consultant developing brand and marketing strategies.

Brand positioning and Marketing plan for one of the top energy companies in the Iberian market: My duty: Manage the consulting team, client relationship and developing all the strategic thinking.Strategic Planning for some of the BBDO’s advertising agencies in different pitches and special client campaigns. Marketing strategic plan for a Spanish trade public institution. My duty: develop the analysis, benchmark and strategy plan in contact with the client.Development of a new brand for a future innovation community network. My duty: the study of the internal and external diagnosis and benchmark. Development of the brand positioning. Brand strategy development in one of the worlds top telecom companies. Brand architecture and sponsorship strategy implementation. My duty: to develop studies and analysis to improve brand and sponsorship strategy, customer trends analysis and its implications on brand strategy.

Development of client satisfaction focus projects on the Technology area of an important Mobile telephone company in Spain. My duty: to analyze satisfaction index to identify improvement issues and then manage internal task forces to solve them.

Development of the commercial strategy for a new product and cost reduction plan on a top ambient music company in Spain. My duty: analyze internal capabilities to develop the product and a market research.Implementation and improvement of the customer relation system for Enterprises segment on a top Energy company in Spain. My duty: study of the main enterprise customer demands, identify the best alternatives and implement them. Organic and operational restructuring of 4 bottling plants of a top refreshing drinks company in Morocco. My duty: To analyze the production, distribution and logistic needs, analyze the possible production plant growth and optimization Development of a client fidelity program for the enterprises segment for a multinational telecommunications companyDevelopment of the channel strategy for a top beer company in Poznan, Poland. My duty: analysis of prices policy and economical impact of the team’s proposed improvements

Journalist and designer. Responsible of the redesign and logo.

Multimedia developer