I am is a skilled and experienced professional with over 21 years corporate experience in Manufacturing, FMCG and automotive industries. Expertise gained in areas of Product Marketing and Management, Product Training, Research, Reporting, Parts Analysis and Marketing, Parts Pricing and analysis. Strong analytical skills and a good team player when working in projects that require team work.I am a reliable and responsible individual that is willing and able to create value when undertaking a task/project.The BCom degree that I obtained at Wits University in 2002 and the job experience acquired over the years, further bolster my qualification, experience and aptitude to complete the Pricing Manager job requirements.The vast experience and exposure that I have gained over the years has equipped me with skills necessary to understand the Sales and Marketing environment and variables affecting the global economies.
Man Automotive (South Africa) Proprietary Limited
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Aftersales Parts Pricing SpecialistMan Automotive (South Africa) Proprietary Limited Mar 2020 - PresentModderfontein, Gauteng, South Africa
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Product Management SpecialistVolkswagen Group South Africa Jul 2012 - Mar 2020Pricing related: Pricing of Parts and Accessories for the Volkswagen Brand Division Analysis of market/competitor subsequent price movements and the effects on the VW Brand Providing suggestions and actions to implement a uniform price and margin logic to improve Volkswagen turnover potential. Assisting in the development of marketing briefs to support price repositioning. Assisting in the proposal of Dealer workshop individual targets in cooperation with Brands Assist with the setting and tracking of Dealer incentives pertaining to parts sales Monitoring and evaluating Parts Sales through dealer service workshops Continuous monitoring of pricing baskets to ensure that models retain their Indexing PositionParts Products Related:1. Development of strategic Parts product plans which optimize the competitive advantage of all Brands and secure the planned volumes and segment 2,3 penetration2. Compiling and analysing all the HPG (Homogeneous Parts Group) performances on a total level for each month and compare the performance with the performance YTD.3. Report findings of HPG analysis to management so that it can be used to re-look at pricing on certain HPG’s4. Tracking, report creation and identification of programs to increase Homogeneous Part Groups (HPG)s sales5. Analysing the top performing HPGs and dropping HPGs month on month6. Monitoring and analysing the current Economy Parts assortment. Report performance to the field staff7. Performing market study against Independent Automotive Market's offerings based on price8. Analysing parts prices and recommend necessary price adjustments to the pricing team9. Identifying competitively challenged parts and initiate marketing activities to increase sales10. Initiating marketing initiatives to regain lost business
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Assistant Product ManagerNissan South Africa Feb 2008 - Jul 2012Pretoria Area, South Africa1. Strategic planning and analysis: Continually evaluate the SWOT of products with that of direct competitors, macro environment and the auto industry as whole Aim is to be able to offer products that are offering exceptional value to customers (current and future customers) Conducting customer research to understand their perceptions and experiences with our products2. Product research analysis: Doing research and in some circumstances, outsource research projects to other companies Analysing results and compare results to expectations and use them to cater for the market in a way that results suggest3.Presentation development: Presentations for suppliers, customers, government, management and employees on different topics relating to our products4. Market analysis and reviews: Analysing automotive market, to understand customer behaviour when it comes to buying cars and understanding location of customers and demographics relating to products Liaising with Product Managers regarding the product life cycle activities5. Media launch presentations Communicating with media on press releases, providing content and ensuring accuracy of information6.Marketing plans development: Developing marketing plans for each financial year Planning what to do with product in a particular year in terms of volumes, objects, strategies (communication and sales) and market share targets for each segment7. Sales analysis and reviews A monthly sales review is done to understand how products are doing in relation to competitor products Sales are then analysed to understand the gap and motivate if there is a need to advertise or do some campaigns to get our products sold to customers8. Competitive intelligence: Looking at what competitors are doing in terms of retail campaigns, pricing and communication with their target market9. Pricing analysis: Researching pricing trends in the industry
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Sales And Marketing CoordinatorNampak Jul 2005 - Dec 2007 Coordinating and implementing all marketing functions in accordance with the division’s marketing plans Working closer with the Production Planner to make sure all regions get enough stock Liaising with the Logistics Dept. to maximize vehicle efficiency for deliveries both internal and External customers Assisting the External Sales Representatives in servicing other accounts within the area, for which the External Sales Representatives are ultimately responsible Maintaining accurate and up to date customer records for all accounts within the sales area Attending to customer queries and complaints -
Marketing ResearcherNampak Jul 2004 - Jun 2005Johannesburg Area, South Africa1. Global New Product Database Custodian Searching the database and alert the entire group with innovations taking place in the FMCG market worldwide. Compiling different projects for internal employees and for external customers to give them a broader picture of packaging innovations around the globe.2. Import Analysis Project Conducting research about the impact of imported consumer brands and packaging in the South African economy Analysing finding and presenting them to the Marketing Manager After the acceptance of the findings by Manager, distributing the report together with recommendations to all Divisional Marketing Directors 3. GNPD Newsletter Distribution Using the Global New Products Database to select different packaging from different markets where divisions are involved Distributing the newsletter on a daily basis -
Graduate TraineeNampak Feb 2003 - Jun 2004Johannesburg Area, South Africa1. Nampak Product Knowledge Project Managing and facilitating the Nampak Product knowledge training. Going through all divisions of Nampak and train them on products that Nampak is offering. Training employees from secretaries and receptionist up to internal and external sales employees.2. Black Economic Empowerment Working closely with the knowledge manager and research all the information available on the press about Black Economic Empowerment. The manager would then publish the information to management and all stakeholders3. MACI Database Working closely with Group Custodian on analyzing data, markets, and customer information as well as product information for the entire group4. Pack base Administrator Pack base Administrator Responsible for making sure that all information about Nampak products and divisions is correct, using the Pack Base Database Using the tool to analyze products and market information and prepare reports for my clients, in this case my clients are divisional users as well as management users.5. Conducted a qualitative research for one of our divisions about the potential investment in pressed trays market in South Africa. -
Graduate TraineeNestlé Mar 2002 - Jan 2003Johannesburg Area, South Africa Assisting the product Manager in Cullinary division, performing day to day activities including repositioning and reformulating the product if necessary. Leverage market information Assist in formulating brand strategy Managing and implementing promotion plan Controlling brand office administration Working on the research project on the ready to eat frozen foods on South Africa.
Dladla Sandile Education Details
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Marketing And Economics -
Bhekathina High SchoolHigh School
Frequently Asked Questions about Dladla Sandile
What company does Dladla Sandile work for?
Dladla Sandile works for Man Automotive (South Africa) Proprietary Limited
What is Dladla Sandile's role at the current company?
Dladla Sandile's current role is Aftersales Parts Pricing Specialist at MAN Automotive (South Africa) Proprietary Limited.
What schools did Dladla Sandile attend?
Dladla Sandile attended University Of The Witwatersrand, Bhekathina High School.
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