Darrell Laffoon Email & Phone Number

Avenue7Media harnesses the power of Amazon to launch your product, create sales and build your brand. Our 7-Step Method is a proven formula for 21st-century marketplace success.

Baltimore, MD, US

Nottingham, Maryland, US

Sontiq, headquartered in Nottingham, MD, is a high-tech security and identity protection company arming businesses and consumers with award-winning products built to protect what matters most. Sontiq’s brands, EZShield and IdentityForce, provide a full range of identity monitoring, restoration, and response products and services that empower customers to.

Nottingham, Maryland, US

• Responsible for the strategic direction and implementation of all Information Technology initiatives. Leads the design, development and operation of EZShield’s core technology platform and infrastructure, public facing.
• Reports directly to the CEO and serves as a member of the executive team with full authority to establish, execute and manage all aspects of technology in support of the entire enterprise.
• Sets the strategic vision and direction for the Technology group, with responsibilities to provide technical and management leadership.
• Implements an effective IT Governance and Alignment program to ensure IT resources are strategically deployed to meet the needs of all EZShield teams including Product Management, Sales and Marketing, Client Services.
• Delivers and supports all customer facing applications and systems for product delivery and fulfillment, all internal administrative and support tools for partner and customer support, a robust vendor and partner.
• Maintains the highest levels of information security and data protection including certifications as a PCI Level 1 Service Provider, Shared Assessments AUP Provider and CloudTrust Enterprise Ready Cloud Provider.

Nottingham, Maryland, US

• Led the engineering effort to establish all technology platforms and systems for EZShield; supporting the rapid growth of the EZShield Identity Theft Protection Business and the division’s split from CDI into an.
• Reported directly to the CTO and helped shape the vision and direction for the Engineering and Systems group, with responsibilities to provide technical and management leadership.
• Implemented a highly adaptive Agile Development Methodology used to delivered a comprehensive architecture and applications framework, capable of handling high volumes of data, high efficiency, high reliability and.
• Successfully integrated systems and frameworks based on the ASP.Net, Open Source, Cloud Computing, integration appliances and hosted services.
• Worked with Product Management to manage and track progress of multiple projects; maintained project plans, tasked resources, reported status and ensured overall system quality.
• Proactively interfaced with departments, contractors, and vendors, ensuring effective delivery of system applications.

US

• Performed systems analysis for all three divisions of CDI; capturing requirements and working with development teams to architect and design solutions. Also managed development efforts for the newly created EZShield.
• Entrusted with all High Priority Software Initiatives and Projects; including the two most important CDI initiatives; Janzoon Online Print and the EZShield Identity Theft Protection Product Suite.
• Worked with product managers and project sponsors to document product vision and scope. Prepared documents, technical papers and presentations explaining and motivating the approaches to be taken in the architecture.
• Decomposed high-level business and user requirements into functional requirements, specified in an appropriate level of detail suitable for use by those who based their work on the requirements.
• Established and implement effective requirements practices, including use and continuous improvement of requirements processes. Led development of the organization’s Analysis policies, procedures, and tools.
• Chaired the Architectural Committee, leading the architectural direction of three distinct business groups within CDI; providing a common architectural approach and establishing a core set of common frameworks and.

US

• Led Architecture and Development of multiple high profile projects in a fast moving and high pressure production environment.
• Lead Architect and Development of high speed OCR systems to capture customer and order information from paper forms.
• Lead Architect and Development of Digital Imaging applications to support variable data printing to digital presses.
• Key role in Architecture and Development of Data Entry and Contact Center applications in Windows environment to allow users to input mailed in/phone orders and handle customer support calls.
• Chaired the Software Quality Control and Development committee; evaluated, developed and implemented processes, tools and Best Practices across all IT departments. Defined approaches for the development and delivery of.
• Mentored team members and junior developers; helping with architecture, design and implementation as needed.

• Designed and developed Enterprise Level applications from the ground up and provided support to the Sales, Implementation and Support teams.
• Developed Accounting and Telephony applications in a Windows NT Client/Server environment. Specifically, developed Order Entry, Inventory, Accounts Payable, Accounts Receivable, General Ledger, Job Costing and Task.
• Responsible for architecture and development of all reusable services and component libraries used across all applications and systems.
• Deployed applications/solutions and provided end-user training and support; both remotely and on-site at customer locations across the country.
• Supported Sales and Marketing efforts by participating in customer demonstrations, industry trade shows and the creation of specialized marketing collateral and end user documentation.

• Worked with external customers to develop customized applications and established the Research and Development department – introducing and implementing sound software development tools and processes.
• Independently supported and maintained a Peer Review Management system for the American Chemical Society.
• Worked with end-users to develop custom applications, including: Conference Management System, Investor Tracking System, Customized Accounting Modules and Wholesale Produce Billing and Inventory System.
• Developed multi-user general accounting applications, including: Order Entry, Inventory, Accounts Payable, Accounts Receivable, General Ledger, and Job Costing modules.
• Developed applications for vertical and horizontal markets, including: Service Sector Job Costing, Sales Lead Management, Medical/Dental Billing, Appointment Scheduling, Peer Review Management, and Telephone Time Clock
• Designed and constructed program development tools, including: Program Models, Code Generators, Code Macros, Code Libraries and Support and Diagnostic Tools.

Bachelor'S Degree, Computer Science

Engineering

Harford Leadership Academy

Certified Information Executive

Electrical Engineering