Doug Larsen Email & Phone Number

Minneapolis, Minnesota, Us

As Head of Marketing at Corporate Technologies in Eden Prairie, Minnesota, I lead efforts to build and strengthen our brand while driving measurable sales growth. By owning the development and execution of our holistic marketing strategy, ensuring our messaging resonates with clients and reinforces our position as a trusted provider of IT solutions.I focus on aligning brand vision with actionable sales objectives, leveraging innovative campaigns and data-driven insights to generate demand and foster business growth. Collaborating closely with sales and leadership teams, I'll create and distribute cohesive strategies that deliver results and build lasting value for our clients.

Lonsdale, South Australia, Au

• Global Owner of Web & eCommerce, driving 30%+ D2C revenue growth in North America and ownership of Australia/NZ with global Magento instance.• Owned P&L, leading demand generation efforts across paid search, display, social, SEO, SMS, and organic channels.• Defining market opportunities through persona modeling, demographics, TAM, and MOAT, while relaunching Amazon channel for REDARC US.

Dover, Nj, Us

• Managed Magento eCommerce payments and fraud, vendor and agency relationships, and served as primary finance liaison at Casio America.• Led SEO strategy for all three divisions and drove conversion rate optimization initiatives to enhance overall performance.• Led paid demand gen strategy for all three divisions (Timepiece Division, Electronic Musical Instrument, Education)

New York, New York, Us

• Managed project management for SalesForce Commerce Cloud (SFCC) builds in various industries.• Led cross-functional teams to ensure successful launch and maintenance of eCommerce platforms.• Achieved client satisfaction by providing exceptional service and guidance for business objectives.

Minnetonka, Mn, Us

As part of the Digital River team, I reported directly to the Vice President of marketForce and was responsible for overseeing the sales and performance of our fully managed marketing programs for our enterprise client base on a global scale.My role involved developing and executing strategies for a range of digital marketing channels, including Paid Search, Site Optimization, Affiliate, SEO, Analytics, and Attribution Modeling. I worked closely with the Digital River Commerce Organization to drive growth and ensure a holistic approach to meeting our clients' needs.With a focus on delivering measurable results and driving ROI for our clients, I brought a data-driven approach to all aspects of our marketing programs.

Minnetonka, Mn, Us

Net new business development in a defined territory with in the Digital clientbase. Subscription & Perpetual License primary lead for Inside Sales Team.

Minnetonka, Mn, Us

Reporting to Senior Director & of GVP of Global Account Management.Wide scale eCommerce Senior Role, with topline global sales responsibility of $40-70 Million. Cross functional team management, growth strategies via payment & localization optimization. Coordination with Digital River marketForce Agency on demand generation and conversion programs.Product launch support, marketing planning & operational management.Specialties include storefront merchandising, SEM, eMail, Affiliate and Site Optimization strategies. Thorough experience developing technical solutions and products to meet client requirements for new business models

Reported directly to Director of Marketing, to execute all Marketing and Merchandising initiatives. Utilized SAP and Web UI (homegrown) for pricing and coupon promotions, and executed all eMail Marketing to database of 60,000 users. Designed and created direct mail and tote pieces including copywriting and photography direction. Built relationships with key vendors for print work, van art.

Reported to Director of Marketing, heavy KPI analytics (close ratios, heatmaps, LTV, AOV) using Webside Story and internal DBs to ensure revenue growth from initiatives. Responsible for data accuracy across multiple DB's. Coupon Code generation for acquisition via direct mail.

Reported to Director of Sales, responsible for vertical growth in apartments and business accounts for online grocer with $60MM in Gross Annual Sales. Grew revenue from $500K to $3MM Gross Sales in first year.

Reported to Distribution Center Director, responsible for challenging delivery route that changed daily, requiring accuracy and execution for any city within hub area. Entrusted with management duties including scheduling, end of day metrics and high priority escalations for team of 20.