Software marketing and professional services executive with experience in creating and managing company and product growth. Experience areas include strategic planning, business analysis, product marketing,pricing, digital marketing, demand generation, PR, branding and blogging. • Build/strengthen company/product branding. • Help companies adapt to changing markets, determine customer service requirements• Increase company growth.productivity and efficiency through planning follow-though. Core Competencies include:Business Analysis. Through discovery process, determine requirements to provide excellent customer serviceProduct Marketing:• Define products, train and educate sales, brand and successfully introduce products and services to market.Sales Training:• Coordinate sales and marketing efforts to achieve maximum productivity, efficiency and increased revenues.Demand Generation:• Increase pipelines through Web-based marketing, email campaigns and traditional methods along with powerful calls- to-action including white papers, brochures.Focus Areas: Customer engagement and experience, back office optimization, WFO, contact center, CC cloud, digital customer engagement, outbound and outbound IVR, collections and payments technologySpecialties: Branding, Messaging, Lead Generation, Product Marketing, Product Management, Web Site Development and SEO, eMarketing, Marketing Communications