David Lavietes is head of strategy at Pr3Health. A long-time agency strategist, David led brand and account planning at agencies like Digitas, LBi, Ogilvy Healthworld, Saatchi Wellness, and Real Chemistry before joining Aetna as head of research in 2017. David was worked across the financial services, technology, and packaged goods industries, but his passion lies in healthcare, where he’s worked from pharma and devices to insurers, healthcare delivery networks, and health tech. At heart a behavioral scientist and systems thinker, David develops business-building strategies based on fresh and impactful insights into human behaviors, customer journeys, category dynamics, and cultural trends. David is known as a change maker who brings new approaches to bear, making entire organizations more strategic, more creative, and more successful.