Dana Dinh Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Portland, Oregon, United States

-Designed custom survey methods to evaluate training and recruitment services in terms of client/participant satisfaction and DEI impact at the client company-Streamlined extensive list of firm-brainstormed and stakeholder-requested metrics into simple-to-implement end-of-year client survey, which captures scope of popular and highly-effective DEI strategies across client base-Provided “best practices” advice to facilitate collection of valid and reliable metrics to meet the firm’s objectives

Los Angeles, California, United States

-Managed research team, data collection, analysis for new projects to illuminate industry-wide and company-specific inequities in entertainment industry:-Designed data collection method and led all-Asian/Pacific Islander (API) team to analyze representation on screen and among company exec for groundbreaking report amid #StopAAPIHate/#StopAsianHate movement-Determined sample of 75 music companies by aggregating data on ticket sales, market share, audience metrics for large-scale industry analysis in partnership with Universal Music Group ultimately leading to redesigned diversity-hiring and artist recruitment practices-Consulting for corporate partners (e.g., Amazon Studios, Netflix), including personalized analysis of their programs and recommendations resulting in increased hiring of diverse content creators and portrayal of women, LGBTQ, ethnic minorities, and disabilities in content

Los Angeles, California, United States

• Assisted development of new research projects through proposal of methods for sampling, data collection, and analysis:E.g. determined sample of music companies by aggregating data on ticket sales, market share, audience metrics; created new scale for analyzing skin color based on RGB values and von Luschen scale used in latest colorism project• Collected, aggregated, and checked data for content analysis and grounded theory qualitative analysis; preparing data for statistical tests (correlation, independent samples t-test, ANOVA, chi-squared, one-sample t-test)• Communicated with industry experts (e.g. at UMG, Spotify, SiriusXM, etc.) to validate research definitions and data collection• Coordinated tasks for team mainly comprised of of undergraduate students• Contributed to over a dozen published reports, which have enacted change at Netflix, Disney, and across the industry through strategies like the 4% Challenge and Inclusion Rider

Greater Los Angeles Area

• Analyzed speaking characters in top-grossing films for multiple variables, including demographics, physical traits, sexual orientation, and portrayals of disability/mental illness• Performed reliability checks on data collected by other research assistants• Researched and aggregated information on individuals on screen and behind the scenes for studies related to careers in the entertainment industry

Greater Los Angeles Area

• Researched, provided recommendations for employee training/learning development across business units worldwide; topics: unconscious bias, sexism, avoiding cultural appropriation, inclusive communication, and “safe space” dialogues• Developed surveys to identify concerns of underrepresented groups, improve accuracy of outdated BERG (Business Employee Resource Group) participation/demographic metrics, and assist other teams throughout DPEP and Enterprise• Logistical planning for BERG Summit and International Women’s Day Conference, which brought together hundreds of employees from Disney branches around the worldFacilitated communication between BERG leaders and DPEP D&I Team to finalize new internal website, provide learning materials, leverage BERGs for cultural sensitivity input on confidential Disney products under development, and prepare for events like corporate Lunar New Year celebration and International Women’s Day programming• Created decks and informational printouts to present information to execs worldwide; quarterly updates regarding BERG events for VPs at each US location (Glendale-Burbank, Anaheim, Orlando)

Greater Los Angeles Area

• Revitalized social media with new graphics and company bio, prepared blog posts, and redesigned beta website to drive engagement and attract new clients, doubling number of beta applicants by end of internship• Spearheaded marketing campaigns to recruit clients (e.g. hosted events, giveaways, digital outreach opportunities), resulting in new brand partner Forever 21 and hundreds of prospective clients for beta plugin• Personally reached out to over 50 popular fashion bloggers and existing clients with high following to assess consumer needs, allowing engineering team to implement improvements on exact-match visual search plugin

Palo Alto, Ca

• Consistently provided an exceptional client experience by ensuring the client remains the top priority & taking initiative to build a loyal client base• Recovered and replenished the store, executed merchandising directives and maintained visual merchandising presentations• Prioritized and met deadlines as assigned with minimal supervision• Performed transactions efficiently while demonstrating excellent customer service• Demonstrated knowledge of fashion trends and merchandise by aiding clients in dressing professionally and stylishly

Greater Los Angeles Area

• Performed quantitative research under the supervision of Associate Professor Dr. Stacy L. Smith, Ph.D., and Project Administrator Marc Choueiti • Analyzed speaking characters in top-grossing films for various measures of diversity and gender portrayals (e.g. ethnicity, age, thinness, sexual orientation, etc.)• Aided in the development of a new set of research measures as one of the first coders to work on the Initiative's mental health on screen project:specifically, analyzing characters for portrayals of mental health problems and recording data on stereotypes of mental illness (e.g. therapy, disparagement, stigmatization, homelessness, violence, etc.)• Learned coding procedures through an intensive training course that focuses on analyzing and coding TV shows and films properly in order to maintain the reliability of the initiative's research.

Master Of Communication Management (M.C.G.), Communication Management, 4.0 Gpa

Progressive Degree Program at USC Annenberg School for Communication | Areas of Focus: Organizational & Strategic Corporate Communication.

Bachelor Of Arts (B.A.), Communication, Magna Cum Laude

Activities and Societies: Annenberg Inclusion Initiative (Research Assistant), SC Ballroom & Latin Dance Team (President & Competition.

International Baccalaureate Program

Activities and Societies: Editor-in-Chief of Red & Black (student newspaper), VP of Quill & Scroll National Journalism Honor Society.