Denise G. Leath, Mba, Imc Cert. Email and Phone Number
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Denise G. Leath, Mba, Imc Cert. personal email
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MBA in Marketing. Certification in Integrated Marketing Communications. Experience in consumer packaged goods and financial services. Client-focused with strong relationship-building skills. Global client support and team leader experience. Web/Internet/Digital/Online/Ecommerce Marketing, Search Engine Optimization (SEO), Social Media, Link-Building, Social Bookmarking (StumbleUpon, Kaboodle, ThisNext, StyleHive, Digg, Folkd, Polyvore, Pinterest, Delicious, Wanelo, Svpply), Article Writing, Article Submission, Blogging, Web Analytics, Predictive Analytics, HTML.WEB, DIGITAL AND INTERNET MARKETING SKILLS• Orchestrated routine content updates for company websites• Expanded the knowledge of basic online marketing tools, trends and best practices• Lead content generation and production across all social media platforms• Maintained an effective presence and engaged consumers on social media sites• Created, maintained and optimized social media content• Produced search engine optimization content, web page content, blog posts and newsletters• Defined online marketing strategy based on industry trends and targeted market behaviors• Participated in the strategic marketing planning process by contributing growth ideas • Optimized online experience with a focus on driving increased conversion rates• Worked with ecommerce partners to develop most effective marketing campaigns• Managed third party partners/agencies / vendors when appropriate• Directed graphic designers to design marketing materials• Coordinated marketing efforts cross-functionally with marketing, sales and operations teams• Ensured brand messages are integrated across all marketing platforms• Assisted with the preparation of analytic reports on online marketing initiatives• Supervised marketing communications department employeesTECHNICAL SKILLS:MS Office Suite 2010, WordPress, MS Project, Visio, Teamsites, Business Objects, Prism (MRP), HTML, Intro to CSS and XHTML, MS Publisher
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Search Engine Optimization AnalystThumbies® & Buddies™ KeepsakesWilmette, Il, Us
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Search Engine Optimization AnalystThumbies® & Buddies™ Keepsakes Sep 2019 - PresentGreater Chicago Area -
Web/Internet/Digital/Seo Marketing SpecialistNew Sky Strategies, Inc. Apr 2011 - PresentNorthfield, IlOptimize client opportunities for online marketing and web strategy success.• Web marketing, SEO, social media, link-building, social bookmarking, article writing and submission, blogging, web analytics, web content update, WordPress. Social bookmarking strategy.• Developed a winning marketing strategy for Pinterest for large retail client including board topics, collaborative board ideas, and scheduling blog posts to appropriate boards. -
Web/Online Marketing, Seo, Social Media - Contractor; InternEcommerce Architects, Inc. 2010 - Apr 2011Glenview, IlWorked with senior managers to optimize client needs for online search and web strategies. Search engine optimization (SEO), social media, social bookmarking, web content update, WordPress.
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Client Application Support Analyst, Global Information Systems For ProcurementKraft Foods 2005 - 2008Northfield, IlConducted global Level 2 support and training, in class and online, to clients in Procurement Division in online e-application tools including eContracting, eBidding, Supplier Performance and Prism (MRP). Directed global third-party vendors. Provided metrics, application analysis and UAT. Developed support and training documentation.• Project Manager for Procurement Portal simplification project eliminating obsolete and redundant content.• Instituted 33% training time reduction on eContract while still covering all material.• Created Advanced Level eContract training for heavy application users reducing level of service tickets.• Executed the conversion of two global applications to using central Global Help Desk for service requests, providing standardization of support throughout the company. -
Marketing Specialist - Product Commercialization And Packaging (Cpg), Foodservice DivisionKraft Foods 2001 - 2005Glenview, IlDirected the coordination and completion of internal processes for the development and commercialization of all Foodservice Beverage products (Coffee, Tea, Hot and Cold Refreshment Beverages), and product packaging within specified timelines. Directed design firms, separators, and printers. Supervised contractor.• Won two Foodservice Crystal Awards in 2004: team participation on GFIC Productivity and Quality; and Winning in DTS for new LifeSavers Powdered Soft Drinks. Won one in 2005 for Channel Leadership for Crystal Light On-the-Go. • Commercialized 234 SKUs in 2003 including 5 new Maxwell House Frozen Liquid Coffees manufactured in Germany and produced in bilingual English/French packaging; new global TANG packaging in English/Spanish; new sustainable coffee certified by the Rainforest Alliance in English/French packaging; 12 new Maxwell House Premium Cup SKUs; revised packaging for 16 Maxwell House Premium Cup SKUs; 3 SKUs of Crystal Light On-the-Go printed in Japan; and new packaging for reformulation of 6 TWIST and 3 Country Time SKUs. • Commercialized 299 SKUs in 2002 (169 for SYSCO - the largest commercialization project for a Division in Kraft Foodservice history). Kraft Foodservice won a Silver Award from SYSCO as one of their top 50 suppliers.
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Sr. Technician; Technician; Consultant - Kraft KitchensKraft Foods 1991 - 2001Glenview, IlConducted recipe testing, product performance testing, food and product presentations for brand teams and other clients, and food and prop styling. Supervised activities of two contract employees. Led four-person Technician Team.• Created the Kraft Kitchens Operating Procedures Manual. Won ABCD award. Manual then used as business strategy to unify all global Kraft Kitchens procedures, and further intra-departmental communications.• Kraft Kitchens Productivity Team: identified and implemented new procedures for purchasing groceries and paper/plastic goods. Resulted in $100M savings to 1999 budget.• Initiated and implemented reorganization of ten test kitchen stations: set par levels for all equipment, purchased needed equipment, recommended new purchases, color-coded equipment. .
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Manager, Marketing CommunicationsShand, Morahan & Company, Inc. 1982 - 1987Created and executed advertising and public relations strategies, promotional literature, annual reports, seminars, incentive commission plans and budgets. Directed outside agencies. Managed staff of six.• Implemented new four-color corporate image advertising campaign (won award for readership impact). Extended campaign to calendars, directories and corporate brochure for continuity of image.• Created corporate identity and promotional materials for new company division.• Redesigned and re-focused editorial content of client newsletter to be more client-oriented as result of survey.
Denise G. Leath, Mba, Imc Cert. Skills
Denise G. Leath, Mba, Imc Cert. Education Details
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Marketing Management -
Depaul University Kellstadt Marketing CenterIntegrated Marketing Communications -
Anthropology
Frequently Asked Questions about Denise G. Leath, Mba, Imc Cert.
What company does Denise G. Leath, Mba, Imc Cert. work for?
Denise G. Leath, Mba, Imc Cert. works for Thumbies® & Buddies™ Keepsakes
What is Denise G. Leath, Mba, Imc Cert.'s role at the current company?
Denise G. Leath, Mba, Imc Cert.'s current role is Search Engine Optimization Analyst.
What is Denise G. Leath, Mba, Imc Cert.'s email address?
Denise G. Leath, Mba, Imc Cert.'s email address is de****@****ies.com
What is Denise G. Leath, Mba, Imc Cert.'s direct phone number?
Denise G. Leath, Mba, Imc Cert.'s direct phone number is (847) 256*****
What schools did Denise G. Leath, Mba, Imc Cert. attend?
Denise G. Leath, Mba, Imc Cert. attended Quinlan School Of Business, Loyola University Chicago, Depaul University Kellstadt Marketing Center, Penn State University.
What are some of Denise G. Leath, Mba, Imc Cert.'s interests?
Denise G. Leath, Mba, Imc Cert. has interest in Sorority Alumna Group, Attending Classes Of Interest.
What skills is Denise G. Leath, Mba, Imc Cert. known for?
Denise G. Leath, Mba, Imc Cert. has skills like Online Marketing, Digital Marketing, Seo, Web Analytics, Integrated Marketing, Marketing Strategy, Marketing, Strategy, Web Marketing, Social Media, Blogging, Marketing Communications.
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