Denise G. Leath, Mba, Imc Cert. Email & Phone Number

Wilmette, IL, US

Greater Chicago Area

Northfield, IL

• Optimize client opportunities for online marketing and web strategy success.
• Web marketing, SEO, social media, link-building, social bookmarking, article writing and submission, blogging, web analytics, web content update, WordPress. Social bookmarking strategy.
• Developed a winning marketing strategy for Pinterest for large retail client including board topics, collaborative board ideas, and scheduling blog posts to appropriate boards.

Glenview, IL

Worked with senior managers to optimize client needs for online search and web strategies. Search engine optimization (SEO), social media, social bookmarking, web content update, WordPress.

Northfield, IL

• Conducted global Level 2 support and training, in class and online, to clients in Procurement Division in online e-application tools including eContracting, eBidding, Supplier Performance and Prism (MRP). Directed.
• Project Manager for Procurement Portal simplification project eliminating obsolete and redundant content.
• Instituted 33% training time reduction on eContract while still covering all material.
• Created Advanced Level eContract training for heavy application users reducing level of service tickets.
• Executed the conversion of two global applications to using central Global Help Desk for service requests, providing standardization of support throughout the company.

Glenview, IL

• Directed the coordination and completion of internal processes for the development and commercialization of all Foodservice Beverage products (Coffee, Tea, Hot and Cold Refreshment Beverages), and product packaging.
• Won two Foodservice Crystal Awards in 2004: team participation on GFIC Productivity and Quality; and Winning in DTS for new LifeSavers Powdered Soft Drinks. Won one in 2005 for Channel Leadership for Crystal Light.
• Commercialized 234 SKUs in 2003 including 5 new Maxwell House Frozen Liquid Coffees manufactured in Germany and produced in bilingual English/French packaging; new global TANG packaging in English/Spanish; new.
• Commercialized 299 SKUs in 2002 (169 for SYSCO - the largest commercialization project for a Division in Kraft Foodservice history). Kraft Foodservice won a Silver Award from SYSCO as one of their top 50 suppliers.

Glenview, IL

• Conducted recipe testing, product performance testing, food and product presentations for brand teams and other clients, and food and prop styling. Supervised activities of two contract employees. Led four-person.
• Created the Kraft Kitchens Operating Procedures Manual. Won ABCD award. Manual then used as business strategy to unify all global Kraft Kitchens procedures, and further intra-departmental communications.
• Kraft Kitchens Productivity Team: identified and implemented new procedures for purchasing groceries and paper/plastic goods. Resulted in $100M savings to 1999 budget.
• Initiated and implemented reorganization of ten test kitchen stations: set par levels for all equipment, purchased needed equipment, recommended new purchases, color-coded equipment..

• Created and executed advertising and public relations strategies, promotional literature, annual reports, seminars, incentive commission plans and budgets. Directed outside agencies. Managed staff of six.
• Implemented new four-color corporate image advertising campaign (won award for readership impact). Extended campaign to calendars, directories and corporate brochure for continuity of image.
• Created corporate identity and promotional materials for new company division.
• Redesigned and re-focused editorial content of client newsletter to be more client-oriented as result of survey.

Mba, Marketing Management

Certificate, Integrated Marketing Communications

The IMC Certificate required obtaining the Certificates below: Practical Internet Marketing Paid Search Marketing Jacobs and Stone.

Ba, Anthropology

Activities and Societies: Gamma Phi Beta Sorority