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A results oriented leader that excels in transforming marketing teams to achieve hyper growth. Expert in B2B demand generation, ecommerce, brand/message development and marketing operations. Proven results building alliances and driving revenue with reseller, technology, and OEM partners.Demonstrated success leading start-up and global enterprise teams. Led marketing for 3 VC-backed and 3 corporate start-ups. Led e-commerce and achieved revenue quota at 2 companies. Led marketing for 2 SaaS businesses. Developed messaging/brand strategies at 5 companies including 2 new product names, 2 company rebrands, and 1 SMB messaging strategy.Specialties: SaaS, SMB, cybersecurity, low code, Application Performance Management, DevOps, enterprise mobility, software development, imaging, PLM, MCAD, real-time video, animation, technical workstations, print and promotional products.Global Demand Generation: ABM, Product Led Growth (PLG), online marketing, programmatic display, SEM/SEO, re-targeting, reseller programs, social media, CRM (Salesforce.com), marketing automation (Marketo), e-commerce, web analytics (Omniture), direct mail, trade showsProduct Marketing: segmentation, positioning, brand and messaging strategy, PR, corporate communicationsMarketing Operations: MQL to SQL lead lifecycle processes, Sirius Decisions Waterfall implementation, BI, predictive lead scoring, predictive account scoring, multivariate testing, nurture programs, CX personalization.
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Vice President Global Demand GenAlert Logic Sep 2020 - PresentEden Prairie, Minnesota, Us -
Vice President Global Demand GenOutsystems Feb 2019 - Sep 2020Boston, Massachusetts, Us -
Growth MarketingCarbon Black, Inc. Sep 2017 - Jan 2019Palo Alto, California, Us -
Vice President MarketingDynatrace Mar 2014 - Sep 2017Waltham, Ma, UsLead North America Demand Gen, Latin America Demand Gen, and Worldwide Marketing Operations. Focused on performance monitoring for customer experience, applications, dev ops, micro-services, containers, cloud, IoT, and mobile.Demand Gen includes digital marketing, field marketing, partner marketing, trade shows, and social media. Demand Gen teams sourcing 25% of pipeline and influencing >70% of opportunities. Leading Account Based Marketing strategy. Developed a new micro-campaign strategy to enable marketing and SDR teams to pursue high value, niche market opportunities.Marketing Operations: Architect for MQL to SQL lead lifecycle processes based on Sirius Decisions waterfall model. Team built proprietary statistical models for predictive account and lead scoring. Team manages and integrates all marketing technologies including Marketo, Salesforce.com, Birst (BI), and Dynatrace trial systems. -
Vice-President, MarketingVerivo Software May 2011 - Feb 2014Waltham, Ma, UsLead demand generation, business analytics, marketing automation (Marketo), and CRM (Salesforce.com) for start-up Mobile Enterprise App Platform business. Re-engineered go-to-market processes and lead flows. Lead cross-functional team that built free trial and software licensing systems integrated with marketing automation and CRM. Developed tracking infrastructure, lead scoring, lead nurturing, segmentation, forecasting, and conversion modeling. Drove lead gen messaging and content strategies targeting CxO, IT executives, enterprise architects, and developers. Team exceeded lead gen goals for 8 consecutive quarters. -
Director, MarketingVistaprint Apr 2010 - Jun 2011Waltham, Ma, UsP&L responsibility for M$120 e-commerce business focused on Vistaprint's highest value micro-business customers. Achieved quota every quarter and grew bookings 20% annually. Drove multivariate tests to optimize up-sell, cross-sell, price-elasticity, holiday and onboarding campaigns across email, retargeting, online, and direct mail channels. -
B2B Marketing ConsultantDani Lee Associates Jun 2009 - May 2010B2B marketing consultant focused on product marketing, demand generation, messaging/branding, PR, lead lifecycle management and CRM optimization. Current and past clients include: Arigo (sourcing and logistics solutions for private label retailers), Vistagy (composites engineering software), and VirSec (software engineering).
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Marketing ConsultantArigo Jun 2009 - Jan 2010
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Director, MarketingCopanion, Inc. Oct 2007 - Apr 2009Andover, Ma, UsManage all marketing programs for a start-up software company (GruntWorx) delivering a web-based (SaaS) document imaging solution for accounting and tax firms. Driving demand generation and ecommerce programs. Developed corporate and product messaging. Managing website development, SEM (Google Ads) SEO, CRM (salesforce.com) and web analytics (Manticore). Manage PR. Launched company's first product and generated 2000 leads in 4 months. -
Director, MarketingPtc May 2005 - Oct 2007Boston, Massachusetts, Us- Lead global SMB marketing programs focused on reseller channel for product lifecycle management (Windchill), technical documentation (IsoDraw), training programs (PTC University) and ecommerce (MathCAD, Pro/E Student Edition).- Lead PTC entry into ecommerce. Owned ecommerce quota. Managed ecommerce team, Digital River infrastructure and financial reporting.- Developed messaging strategy for small and medium-size manufacturers. -
Director, Market DevelopmentMok3 Sep 2004 - Mar 2005Director of Market Development for start-up 3D software company. Responsible for all customer focused marketing and demand generation programs including online marketing, CRM, E-commerce, PR, product/company literature, demo development, and partner relationships.
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Ww Market Development ManagerCompaq Workstation Division 1997 - 2002Lead WW marketing and engineering team focused on professional digital content applications including 3D animation, games development, video editing, DVD authoring, and web authoring. Grew the business to >$150M with high gross margins.
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Market Development Manager - Emerging MarketsHewlett-Packard Workstation Systems Division 1993 - 1996Evaluated new markets. Developed programs to enter emerging workstation markets in digital content and defense simulation. Product Manager for start-up software team developing tools to customize desktop user interfaces.
Dani Lee Skills
Dani Lee Education Details
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University Of MichiganMarketing & Corporate Finance -
University Of VermontChemistry
Frequently Asked Questions about Dani Lee
What company does Dani Lee work for?
Dani Lee works for Alert Logic
What is Dani Lee's role at the current company?
Dani Lee's current role is VP Demand Gen at Alert Logic.
What is Dani Lee's email address?
Dani Lee's email address is da****@****ems.com
What is Dani Lee's direct phone number?
Dani Lee's direct phone number is +197837*****
What schools did Dani Lee attend?
Dani Lee attended University Of Michigan, University Of Vermont.
What skills is Dani Lee known for?
Dani Lee has skills like Saas, Crm, Salesforce.com, Marketing Automation, Enterprise Software, Demand Generation, Start Ups, E Commerce, Sem, Seo, B2b, B2b Marketing.
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